1 / 13

Networking to Reach Diverse Donors

Networking to Reach Diverse Donors. Nicole Brown Manager, Relationship and Community Outreach Yadira Pagan Manager, Corporate & Community Relations. New York Blood Center (NYBC).

lynsey
Download Presentation

Networking to Reach Diverse Donors

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Networking to Reach Diverse Donors Nicole Brown Manager, Relationship and Community Outreach Yadira Pagan Manager, Corporate & Community Relations

  2. New York Blood Center (NYBC) New York Blood Center (NYBC) is a non-profit organization that supports approximately 200 area hospitals, providing needed blood and blood components for the 18 million people in the New York/ New Jersey metropolitan area. NYBC is also a world leader in hematology, clinical services and transfusion science, conducting both basic and applied research in these important fields. Because of this leadership position, NYBC not only develops and distributes innovative blood products and services; it also provides comprehensive training, public education and medical services for both health care professionals and the community. The Regions of the New York Blood Center: Brooklyn/Staten IslandBlood Services Hudson Valley Blood Services Long Island Blood Services New Jersey Blood Services New York Blood Services

  3. Diversity in New York City- Population Totals* *Totals based on 2000 Census

  4. NYC Donor Diversity Base (Five Boroughs) *Total Donors for 2008: 116,981

  5. Building Relationships in Diverse Communities • Become familiar with the culture • Details of population (Demographics, music, language, etc) • Dynamics of the culture (How to make things happen) • History regarding blood donations DO NOT ASSUME THAT ALL CULTURES ARE THE SAME • Display a genuine and well planned approach/ interest • Maintain an open line of communication • Be respectful of cultural differences • Have patience in result expectations

  6. Networking Goals for More Diverse Blood • Build TRUST within the cultural community • Identify the key stakeholders in the community • Create awareness for the need • Establish long-term relationships with groups • Establish NYBC brand recognition in the community • MORE BLOOD DRIVES

  7. LatinVision Networking Tree

  8. Harlem Business Association Networking Tree

  9. Increase in First Time Donors NYBC had an average of 16.5% first time donors per drive in 2008. Harlem’s Children Zone (February 24, 2009): Blood Drive Results 43 Donors Registered 32 Donations Received 18 were first time donors (56%) 10 were first time Black donors (31%)

  10. Networking Cycle

  11. What’s Next? • Network on a regular basis • Maintain consistent follow-up • Be sure to follow-through • Measure your results • Realize this is an investment • Results can be seen immediately or long-term YOUR REPUTATION NOT ONLY FOLLOWS YOU, BUT PRECEDES YOU!

  12. Suggested Networking Opportunities National • NAACP www.naacp.org • Urban League www.nul.org • LatinVision www.latinvision.com • Association of Hispanic Healthcare Executives www.ahhe.org Local • Community Boards or Civic Associations • EOC (Economic Opportunity Council) • BID (Business Improvement District) • Latino Fraternities and Sororities www.nalfo.org • Black Fraternities and Sororities www.nphchq.org • Chamber of Commerce http://www.uschamber.com/chambers Community Health/ Disease Related • Sickle Cell Disease Associations www.sicklecelldisease.org • American Diabetes Association www.diabetes.org • American Heart Association www.americanheart.org

  13. Questions?

More Related