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The Power of Personalisation

The Power of Personalisation. iStrategy The Hague May 2013 Christophe Parcot VP, Head of EMEA. Customisation. Explicit. Personalisation. Implicit. “. “. Media Personalisation

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The Power of Personalisation

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  1. The Power of Personalisation iStrategy The HagueMay 2013 Christophe ParcotVP, Head of EMEA

  2. Customisation Explicit Personalisation Implicit

  3. “ “ Media Personalisation Dynamic insertion, customisation or suggestion of content in any format that is relevant to the individual user, based on implicit data and explicitly given details.

  4. Web 1.0 Web 2.0

  5. Web 3.0 Ordered for you

  6. “ “ Nothing is greater than habit. Ovid, 2 AD

  7. Digital habits create big data reserves.

  8. People matter, not data.

  9. Digital body language

  10. Corner shop mentality in the Digital Age.

  11. E-commerce blazed the trail

  12. Content personalisation evolving rapidly...

  13. User behaviour insights harnessed

  14. Smarter, faster, more personalised experiences…

  15. GPS Search Terms Nappies …for content and advertising

  16. Context and Personalisation

  17. Man + Machine Man + Machine

  18. Thank you. parcotc@yahoo-inc.com

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