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Webmaster User Group

Webmaster User Group. July 16, 2014 Session 10:00am – 11:45am. Webmaster User Group. Welcome Back!. Facilitator: Michael Chen Web Policy Coordinator. July 16, 2014. Agenda. Web Roadmap. Where We’ve Been. Where We’re At. Where We’re Going. Overview of Offerings.

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Webmaster User Group

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  1. Webmaster User Group July 16, 2014 Session 10:00am – 11:45am

  2. Webmaster User Group Welcome Back! Facilitator: Michael Chen Web Policy Coordinator July 16, 2014

  3. Agenda

  4. Web Roadmap • Where We’ve Been • Where We’re At • Where We’re Going

  5. Overview of Offerings Presenter: David Escobar

  6. CA Web Publishing Presenter: Alicia Johnson

  7. CA Web Publishing • URSUS Web ContentManagement System • Released in Winter 2009 • Custom-built, interim solution • Does not meet the needs of all customers • Lacking modern WCMS features

  8. CA Web Publishing • Formal evaluation of WCMS products completed • SiteCore selected as foundation of CA Web Publishing Service • Highly customizable • Enterprise grade solution • Feature rich • Currently in Implementation Phase

  9. CA Web Publishing • Initial release will provide features equivalent to current URSUS functionality • PLUS… • Configurable approval workflow • Improved WYSIWYG editor for non-technical content editors • Site Dashboard • Content classification for improved SEO • Better management of content (scheduling & versioning) • Content reuse • Responsive design template • Easy integration with 3rd party applications

  10. CA Web Publishing • Future Releases will include • Additional social integration • Content personalization based on user behavior or locality • Advanced analytics and the ability to create marketing campaigns • Features based on user feedback

  11. CA Web Publishing • Advantages of CA Web Publishing Service • Enterprise features • Painless template updates • Scalable, redundant architecture • OTech provided training • Economy of scale

  12. Google Analytics Presenter: Richard Lehman

  13. Google Analytics (GA) 2010 – GA: New Shared Service

  14. Google Analytics (GA) 2011 – Urchin customers migrated to GA

  15. Google Analytics (GA) 2012 – CA.gov State-wide GA Dashboard

  16. Google Analytics (GA) Google has extended the product

  17. Google Analytics (GA) Track how users flow through your site

  18. Google Analytics (GA) View visitor location by map or city list

  19. Google Analytics (GA) Watch traffic in real time!

  20. Google Analytics (GA) • 127+ State Agencies using GA • Exploring options for further utilization • Increasing “executive level” requests for GA reports – especially in the area of mobile

  21. Google Analytics (GA) Note: mobile is over 30% of all traffic on State sites and is still growing!

  22. Google Analytics (GA) • Development of a standard GA embed script that addresses: • Your website analytics • State-wide analytics • Tracking file downloads (PDFs, etc.) • Filtering out last 3 digits of IP address

  23. Google Analytics (GA) • Encourage further State Agency adoption • Encourage more use by mobile applications

  24. Google Analytics (GA) • Future upgrade to Universal Analytics (for IoT) • includes physical world: field offices, business processes, meters, traffic counters, etc. compare

  25. Google Analytics (GA) • Future presentations on GA usage? • Willing to present at WUG? How about: • BOE: 5 dashboards • DIR: 2 dashboards • EDD: 10 dashboards • SCO: 8 dashboards • SPB: 3 dashboards WUG would love to hear your lessons learned!

  26. Google Analytics (GA) Questions ?

  27. 10 Minute break

  28. Accessibility Presenter: Barbara Haven

  29. Accessibility • Legislation • Section 508 of Rehabilitation Act of 1973 • CA Govt. Code § 11135 • 2010 - 21st Century Communications and Video Accessibility Act (CVAA)

  30. Accessibility • Standards • 1997 - W3C Web Accessibility Initiative (WAI) • 1999 WCAG 1.0

  31. Accessibility • We’re in Good Shape… • WCAG 1.0 transitions to WCAG 2.0 • 2010 - IT Policy Letter 10-10 • 2011 - IT Accessibility Resource Guide as State Information Mgmt. Manual (SIMM) 25

  32. Accessibility • Testing and Assistive Technology • Better browsers and browser extensions • Screen Readers • Other Assistive Technology

  33. Accessibility • Screen Readers Example • Job Access With Speech (JAWS) started in 1989 for MS-DOS • WebAIM Survey of Screen Readers, most used in 2012

  34. Accessibility • Screen Reader DEMO http://youtu.be/2PMuBQ7LyOw?t=5m16s Excerpt to be shown (less than 2 minutes)

  35. Accessibility • Greater understandings of  people with disabilities • Improved assistive technology and testing • Litigation trending up • Section 508 Refresh Standards

  36. Accessibility • Section 508 refresh and WCAG 2.0, which the state will legally follow when adopted soon

  37. State Template Presenter: Richard Lehman

  38. State Template • 2000 HTML tables design - Ex: sdrc.ca.gov • 2007 Fluid Design (our first CSS based design) – Ex: oal.ca.gov • 2010 Large Banner, Fixed Design – Ex: dmv.ca.gov • 2013 A Responsive Design - Ex: ca.gov

  39. State Template

  40. State Template • Mobile is over 30% of State Web traffic • Pew Research Internet Project: • 90% American Adults have cell phone • 58% a Smartphone (83% age 18-29) • 32% an e-reader, 42% a tablet • Siri, Google Now, MS Cortana, etc.

  41. State Template • Siri, Google Now, MS Cortana, etc. phone watch later… • Glasses • Rings • Ear buds • Cars • Robots • Etc. • Do State websites provide answers here?

  42. State Template A search result is NOT an “answer”. It is not specific and therefore the answer also cannot be “spoken”. You must go to the page and read until you hopefully find the answer.

  43. State Template Here’s an answer that is “spoken”. But who actually provided the answer? Note: I could not find any “spoken” answers from State websites!

  44. State Template So what websites provide exact answers to Siri, Google Now, and Cortana? Semantically designed sites do!

  45. State Template – Mobile! 1. Mobile Demands a “Re-Architecting” of the State Template: • Schema.org – schemas recognized by search providers. Example template elements: • NewsArticle, Event, Map, AboutPage, ContactPage, ProfilePage, Person, JobPosting, GovernmentOrganization, GovernmentOffice, GovernmentPermit, GovernmentService, ServiceChannel, PostalAddress, OpeningHoursSpecification, etc.

  46. State Template – Mobile! Note: a quality content management system (CMS) can further augment the new State Template with even more specific “business language” oriented semantics: • Technical Reference: • Linked Data in HTML, RDFa – rdfa.info

  47. State Template – Mobile! 2. Semantic Design Aspects (look & feel & layout): • Bootstrap – industry “mobile first” framework for faster and easier web development. (getbootstrap.com) The “scaffolding” elements of the site. Ex: • Dropdown-menu, button, checkbox, radio, navbar, container, breadcrumb, pagination, label, badge, page-header, thumbnail, alert, progress-bar, media, list-group, panel, viewport, blockquote, table-responsive, form, etc.

  48. State Template – Mobile! 3. Minimize Future State Site Migration Efforts! • Because of a template with a stable, semantically designed architecture

  49. State Template – Mobile! 4. A New Responsive Menu (Ex: Maine.gov)

  50. State Template – Mobile! New “Semantically” Designed State Template • Anticipated delivery to State Webmasters: 6 months

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