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Great American Supplemental Benefits Group Sales Orientation

Great American Supplemental Benefits Group Sales Orientation. For Agent Use Only. Senior Market Dynamics. NUMBERS Currently: 56 million American Seniors (age 65 and older) 18% of our population BABY BOOMERS January 1st, 2011, the first Baby Boomer turned age 65

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Great American Supplemental Benefits Group Sales Orientation

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  1. Great American Supplemental Benefits GroupSales Orientation For Agent Use Only

  2. Senior Market Dynamics • NUMBERS • Currently: 56 million American Seniors (age 65 and older) • 18% of our population • BABY BOOMERS • January 1st, 2011, the first Baby Boomer turned age 65 • 72 million more will turn 65 over the next two decades • By 2050, 25% of our population will be Seniors FOR AGENT TRAINING PURPOSES ONLY. NOT TO BE USED FOR SALES SOLICITATION.

  3. Senior Market Dynamics • WHERE THE WEALTH IS • 70% of privately held wealth belongs to Seniors and Baby Boomers age 50+ • This group generates a yearly income of $2 trillion+ • SENIOR AMERICANS ARE ONLINE • More than HALF of all Seniors age 65-75 are online • More than 25% of Seniors age 76+ are online • Obtaining health information is the 3rd most popular online activity for Seniors FOR AGENT TRAINING PURPOSES ONLY. NOT TO BE USED FOR SALES SOLICITATION.

  4. What You Need To Do • 1. Bolster your Senior offering with GoHealth carriers • 2. Target the Senior market with GoHealth leads • 3. Equip your website with help from GoHealth • 4. Connect with Seniors – using the same methods you’ve always used FOR AGENT TRAINING PURPOSES ONLY. NOT TO BE USED FOR SALES SOLICITATION.

  5. Why GoHealth? • GoHealth Advantages: • Lead Program • $150 Free Shared Lead Credits for appointment with Loyal American • $80 Shared Lead Credits for every Loyal American Medicare Supplement policy issued • Dollar for Dollar Lead Cash Match on dollars you invest in your GoHealth lead account • Technology • Norvax quote engine • Agent Website • CRM lead management program FOR AGENT TRAINING PURPOSES ONLY. NOT TO BE USED FOR SALES SOLICITATION.

  6. Why Great American Medicare Supplement? • Great American/Loyal American Advantages: • Financial Strength • Simple Underwriting Procedures • Phone Sale Option Available! • Competitive Plan N! • Efficient New Business Department • ExpressApp (electronic application) • FaxApp Program • AgentView – Sophisticated Back Office System FOR AGENT TRAINING PURPOSES ONLY. NOT TO BE USED FOR SALES SOLICITATION.

  7. Great American Supplemental Benefits Group (GASBG)An Industry Leader • The parent company of Great American & Loyal American is headquartered in Cincinnati, Ohio, and is a subsidiary of American Financial Group®, Inc. (AFG) • AFG is publicly traded on the New York Stock Exchange (NYSE: AFG) and has assets of more than $32 billion as of December 31, 2010. • Great American Supplemental Benefits Group’s principal carrier, Loyal American Life Insurance Company, is rated “A (Excellent)” by A.M. Best Co.2 Great American Ball Park (Home of the Cincinnati Reds) 1 At December 31, 2010, reflects all AFG assets on a GAAP basis. 2 At May 10, 2010. “A (Excellent)” is third highest out of 16 categories. Rating does not apply to the variable annuity subaccounts. FOR AGENT TRAINING PURPOSES ONLY. NOT TO BE USED FOR SALES SOLICITATION.

  8. Simple Underwriting Procedures (unless in open enrollment or guaranteed issue period) • Yes/No Application • Declinable Drug List (available in AgentView) & Prescription Drug Check • Medication, Dosage, Taking it for what? • Phone Verification (PV) • Can be completed at the Point-of-Sale, or • Can be initiated by the Home Office • In general, predictable, yet conservative underwriting. • Write PV Case Number on application. FOR AGENT TRAINING PURPOSES ONLY. NOT TO BE USED FOR SALES SOLICITATION.

  9. Fast Phone Verification Process • Jump-start the underwriting process! Call at the point of sale. (not available for open enrollment or guaranteed issue) • The proposed insured will need the following information before the interview can take place: • A list of their prescription medications • They will need to verify that they have received the application, outline of coverage and the “Choosing a Medigap Policy: A Guide to Health Insurance for People with Medicare” booklet (You can email these to the prospect prior to the PV call) • The toll free number is: • (866) 825-4822, Option 2 • PV hours are 8:00AM – 6:00PM CT Monday – Friday FOR AGENT TRAINING PURPOSES ONLY. NOT TO BE USED FOR SALES SOLICITATION.

  10. Competitive Plan N • Cost sharing & co-pays = premium savings for your client • Great alternative to Medicare Advantage • Great fit for new Medicare members as co-pays are a familiar concept • After the Part B Deductible, a $20 Office/$50 ER co-pay is the maximum amount the client pays when a provider accepts Medicare assignment. Many visits could require a lower co-pay. • Click here for sales ideas on Plan N FOR AGENT TRAINING PURPOSES ONLY. NOT TO BE USED FOR SALES SOLICITATION.

  11. Efficient EXPRESS APP with Phone Sale Option • EXPRESS APP (electronic application) is the fastest, most efficient way to submit new business.(not available for open enrollment or guaranteed issue) • Simply download the EXPRESS APP (application & quoting) software. Type the client’s information once & submit! • Save time and money; you do not even have to see the client face-to-face and no ‘wet’ signature is required! • Faster Submission & Fewer Errors = Faster Approval = Faster COMMISSION!

  12. Efficient New Business Dept. Clean Med Supp EXPRESSAPP are typically issued in 2 days. FaxApps are typically issued within 5 business days. Within 1 business day, on average, you will receive an email confirmation with a policy number for all applications received. To check the status of your New Business, call 800-880-8824, option 2, then option 1. If checking on more than 5 apps, please email us at AustinNewBusiness@gafri.com. Please allow 1 business day for your email to be answered. FOR AGENT TRAINING PURPOSES ONLY. NOT TO BE USED FOR SALES SOLICITATION.

  13. AgentViewYour Virtual Home Office • On AgentViewyou have access to: • ExpressApp & quoting software (download once) • Phone numbers for your in-force policyholders • Current status of your business • Marketing materials • Review and submit your advertising electronically • Easy-to-read commission information • Training to help you reach your business goals • Register for AgentView, at http://AgentView.gafri.com right away! When you create your account you will: • Enter your last name and social security number (no dashes) • Select the company you are appointed with • Enter your agent number • Enter the Zip Code of the mailing address we have on file for your agent number Important Note: For detailed instructions, click here for AgentView Training.

  14. Marketing Great American Medicare Supplement policies with GoHealth… GoHealth’s Medicare Eligible consumer leads = the FUEL that you need to POWER your business.

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