Saudi Arabia Cosmetics Market 2026

1. 2016 – 2026 SAUDI ARABIA COSMETICS MARKET FORECAST & OPPORTUNITIES www.techsciresearch.com MARKET INTELLIGENCE . CONSULTING

2. Scope of Report Product of Interest (POI): Cosmetics Cosmetics are constituted from a mixture of chemical compounds derived from either natural sources or synthetically created ones. Cosmetics comprises articles that can be sprinkled, poured, rubbed, sprayed, or other any way applied to the body for cleansing, altering, or enhancing the appearance. Market Segmentation CATEGORY DISTRIBUTION CHANNEL Body Care • Departmental Stores • Year Range Hair Care • Supermarket/Hyper Market • Color Cosmetics • Beauty & Cosmetics Stores • Review Period Men's Grooming • Online Sales Channel • Fragrances • Others • 2016 – 2019 Others • Convenience Store • Base Year Talcum Powder • Kiosks • v Face Powder • 2020 REGION Hair Removal Creams • Estimated Year Northern & Central • Southern • 2021 Eastern • Forecast Period Western • 2022 – 2026 2

3. Table of Contents S. No. Contents Page No. Product Overview (A brief description of the category and product inclusions considered under the scope of the study to give clear picture to the client about the product of interest.) Research Methodology (A brief description of the category and product inclusions considered under the scope of the study to give clear picture to the client about the product of interest.) T a b l e o f C o n t e n t s 1. 2. 3. Impact of COVID-19 on Saudi Arabia Cosmetics Market 4. Executive Summary (This chapter covers summary of the complete study.) 5. Voice of Customers 5.1. Preferences of Cosmetic Products Across Gender 5.2. Brand Awareness 5.3. Preferred Mode of Buying Cosmetic Product 5.4. Sources of Information 6. Saudi Arabia Cosmetics Market Outlook, 2016-2026F 6.1. Market Size & Forecast 6.1.1. By Value 6.2. Market Share & Forecast By Category (Body Care, Hair Care, Color Cosmetics, Men's Grooming, Fragrances, Others (Talcum Powder, Face Powder, Hair Removal Creams, etc.)) 6.2.1. By Distribution Channel (Departmental Stores, Supermarket/Hyper Market, Beauty & Cosmetics Stores, Online Sales Channel, Others (Convenience Store, Kiosks, etc.)) 6.2.2. 6.2.3. By Region (Northern & Central, Southern, Eastern, Western) 6.2.4. By Company (2020) 6.3. Product Market Map 3

4. Table of Contents S. No. Contents Page No. 7. Saudi Arabia Body Care Market Outlook, 2016-2026F 7.1. Market Size & Forecast 7.1.1. By Value 7.2. Market Share & Forecast By Distribution Channel 7.2.1. 8. Saudi Arabia Hair Care Market Outlook, 2016-2026F 8.1. Market Size & Forecast 8.1.1. By Value 8.2. Market Share & Forecast By Distribution Channel 8.2.1. 9. Saudi Arabia Color Cosmetics Market Outlook, 2016-2026F 9.1. Market Size & Forecast 9.1.1. By Value 9.2. Market Share & Forecast By Distribution Channel 9.2.1. 10. Saudi Arabia Fragrances Market Outlook, 2016-2026F 10.1. Market Size & Forecast 10.1.1. By Value 10.2. Market Share & Forecast By Distribution Channel 10.2.1. 4

5. Table of Contents S. No. Contents Page No. 11. Saudi Arabia Men’s Grooming Market Outlook, 2016-2026F 11.1. Market Size & Forecast 11.1.1. By Value 11.2. Market Share & Forecast By Distribution Channel 11.2.1. 12. Market Dynamics (This chapter assesses the major demand drivers and restraints.) 12.1. Drivers/Opportunities 12.2. Challenges/Restraints Market Trends & Developments (This section captures recent trends pertaining to manufacturing or consumption, market movements in terms of points of production and consumption, advancements and development) 13. 14. Policy & Regulatory Landscape 15. Saudi Arabia Economic Profile 16. Competitive Landscape 16.1. Company Profiles 16.1.1. Company Details 16.1.2. Products & Services 16.1.3. Financials (As Reported) 16.1.4. Key Market Focus & Geographical Presence 16.1.5. Recent Developments 16.1.6. Key Management Personnel 5

6. Table of Contents S. No. Contents Page No. 17. Strategic Recommendations About Us & Disclaimer 18. 6

7. RESEARCH RESEARCH METHODOLOGY METHODOLOGY

8. Research Methodology Market Profiling Data Analysis Data Data Developing List of Respondents Formulating Questionnaire Collection Validation In-depth secondary research was conducted to determine top players in Saudi Arabia cosmetics market, overall market size and segmental market size. The data was scrutinized using MS-Excel, statistical tools and internal proprietary database to obtain qualitative and quantitative insights about Saudi Arabia cosmetics market. Data obtained as a result of primary and secondary research was validated through rigorous triangulation. TechSci conducted interviews with industry experts and industry players for data collection and verification. In order to conduct industry experts’ interviews, TechSci formulated a detailed discussion guide. List of industry players and industry specialists was developed. Primary Research Desk Research Company Analysis Actionable Insights ✓ ✓ Recent Developments Market Changing Aspects/Dynamics Government Policies Final Conclusion ✓ ✓ Data Filter & Analysis Business Solution Market Participants Key Strengths Research & Intelligence Data Collection ✓ Identifying Key Opinion Leaders Questionnaire Design In-depth Interviews ✓ ✓ ✓ ✓ Primary Research Secondary Research Paid Sources LinkedIn TechSci Internal Database Company Websites Company Annual Reports White Paper Study Financial Reports Investor Presentations Regulatory Body Associations, etc. Factiva Hoovers ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ 8

9. Research Methodology Baseline Methodology Our dedicated team of industry experts has monitored and analyzed various aspects of Saudi Arabia cosmetics market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors such as the introduction of male grooming cosmetics line to widen the consumer base and increase the sale of cosmetics products. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in Saudi Arabia cosmetics market. Methodology Followed for Calculation of Market Size: Market Size By Value : Market size, in terms of value , for the year 2019 was calculated based on information collected through exhaustive • secondary research and primary surveys, with various key opinion leaders/stakeholders, such as cosmetics companies, distributors, suppliers, industry experts, and other industry participants. The team interviewed more than 40 – 50 cosmetics companies, 180 – 200 end users, and 15 – 20 industry experts and other value chain • stakeholders in Saudi Arabia cosmetics market to obtain the overall market size from 2016 to 2019, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data during 2016- 2019. 9

10. Research Methodology Respondents were asked about the current and future market growth rates, market shares by category, by distribution channel, by region • and by company. Removing the outlier responses, the geometric mean of growth estimates and supplier wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders. Methodology Followed for Calculation of Market Shares: Market shares by category, by distribution channel, by region and by company were calculated based on the responses received through • primary surveys with industry experts, in which the respondents were asked about the market shares, trends and recent development in the Saudi Arabia cosmetics market. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers. Methodology Followed for Forecasting: TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in • SPSS/Tableau Software. Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast Saudi Arabia • cosmetics market, TechSci Research used various forecast techniques such as: Moving Average ✓ Time Series Analysis ✓ Regression Analysis ✓ Econometric and Judgmental Analysis ✓ 10

11. Research Methodology TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during short, medium and long- term period to estimate the demand and to reach accurate market numbers. It should be noted that the figures compiled are only for the organized market including market share data. Partial List of Companies Interviewed Key Secondary Sources Arabian Oud Cosmetics Industry Association ▪ ▪ L'Oréal KSA World Bank ▪ ▪ Oriflame Saudi Arabia TechSci Research Proprietary Database & Knowledge ▪ ▪ Unilever Arabia Repository ▪ Procter & Gamble Saudi Arabia Company Annual Reports ▪ ▪ Avon Beauty Arabia Industry Reports ▪ ▪ Sephora Saudi Arabia Statista ▪ ▪ Shiseido KSA News Dailies ▪ ▪ Dior Beauty KSA Credible Paid Databases ▪ ▪ The Estée Lauder Companies Inc. ▪ 11

12. Industry Brief According to TechSci Research report, “Saudi Arabia Cosmetics Market By Category (Body Care, Hair Care, Color Cosmetics, Men's Grooming, Fragrances, Others (Talcum Powder, Face Powder, Hair Removal Creams, etc.)) By Distribution Channel (General Stores, Supermarket/Hyper Market, Specialty Stores, Online Sales Channel, Others (convenience store, departmental store etc.)) By Company, By Region, Forecast & Opportunities, 2026”, Saudi Arabia cosmetics market is expected to grow at a steady rate during the forecast period. Cosmetics are the products which are applied to the body especially on hairs, face, teeth, neck, and other parts to enhance the beauty or appearance of the applied area. Cosmetics aids in lightening the complexion, improve the quality of the skin, and provide protection from outer harmful environment such as sunscreen. Technological innovations and advancements for introducing environment friendly packaging designs is attributing to the cosmetics market growth in Saudi Arabia. Growing focus on the maintaining the personal well-being of the consumers, Saudi Arabia cosmetics market is on high demand. Adverse climatic condition of Saudi Arabia is leading consumers for high investments in cosmetics products to preserve the healthiness of skin. Quality of the water supplied is not up to mark which when consumed or used for bathing or cleaning purpose gradually deteriorates the skin quality thereby paving the market for cosmetics market demand to retain one’s appearance. GS Société Générale de Surveillance SA of Saudi Arabia is appointed by Saudi drug and food authority for conformity services to check the import of cosmetic and personal products in Saudi Arabia. The launch of initiatives to promote the import of cosmetics products is Saudi Arabia is also fostering the growth of the market. Rising e-commerce platforms in Saudi Arabia to promote the sales of different cosmetic products into the Saudi Arabia market and aid to the convenience of the consumers is contributing to the Saudi Arabia cosmetics market growth. Customers can read about the full specification of the product and reviews by the other users and purchase the cosmetic products. Also, efficient, and quick delivery by e-commerce industries and the easy facility to return the products is accelerating the cosmetics market demand in Saudi Arabia. Rising demand for dermatologically tested products by consumers in Saudi Arabia is aiding to market demand. Increase in concerns in middle- aged consumers about their appearance and aging skin is leading preference shift towards usage of anti-aging products. Demand of natural and herbal based cosmetics products is aiding to the cosmetics market growth in Saudi Arabia. Presence of key players in Saudi Arabia region is driving the cosmetic products. Well-known products with sustainable practices are higher in demand in Saudi Arabia due to side-effects of using chemicals on the skin surface. Increase in the numbers of female working population in Saudi Arabia is leading to surge in affordability for premium cosmetics products purchase. Saudi Arabia Cosmetics market is segregated into category, distribution channel, region, and company. Based on category, market is further divided into body care, hair care, color cosmetics, men's grooming, fragrances, and other remaining cosmetic products. Body care segment is expected to grow in the predicted period owing to advertising strategies adopted by major key players. Also, celebrities are hired to endorse the cosmetic products to increase the product reach to all the sectors of society. Also, Saudi Arabia suffers from hot and arid climate most of the time which is expected to increase the sunscreen market used to protect the body from harmful radiations of the sun. Arabian Oud, L'Oréal KSA, Oriflame Saudi Arabia, Unilever Arabia, Procter & Gamble Saudi Arabia, Avon Beauty Arabia, Sephora Saudi Arabia, Shiseido KSA, Dior Beauty KSA, The Estée Lauder Companies Inc, among others are some of the leading players operating in Saudi Arabia cosmetics market. Companies operating in the market are using strategies such as joint ventures, product launches, mergers, and research collaborations to boost their share and increase their geographic reach. “High penetration of internet and proliferation of smart devices in Saudi Arabia is creating awareness about the cosmetic brands into the mind of consumers. Saudi Arabia boasts one of the highest social media users in the region. Major brands are collaborating with famous influencers to increase the reach of their respective brands to target audience. Also, content on beauty enhancement and skincare treatment is high on demand on video networking websites which is expected to propel the market growth till 2026” said Mr. Karan Chechi, Research Director with TechSci Research, a research based Saudi Arabia management consulting firm. 12

13. Sample Data - Snapshot Saudi Arabia Cosmetics Market Size, By Value (USD Million), 2016–2026F 15.00 14.00 13.00 12.00 11.00 10.00 9.00 8.00 7.00 6.00 5.00 CAGR BY VALUE XX% CAGR BY VALUE YY% 2016 2020 2021E 2026F Saudi Arabia Cosmetics Market Share, By Category, By Value, 2016–2026F Body Care Hair Care Color Cosmetics Men's Grooming Fragrances Others 2026F 20% 20% 20% 20% 10% 10% 20% 20% 20% 20% 10% 10% 2024F 20% 20% 20% 20% 10% 10% 20% 20% 20% 20% 10% 10% 2022F 20% 20% 20% 20% 10% 10% 20% 20% 20% 20% 10% 10% 2020 20% 20% 20% 20% 10% 10% 20% 20% 20% 20% 10% 10% 2018 20% 20% 20% 20% 10% 10% 20% 20% 20% 20% 10% 10% 20% 20% 20% 20% 10% 10% 2016 Saudi Arabia Body Care Market Share, By Distribution Channel, By Value, 2016–2026F Departmental Stores Supermarket/Hyper Market Beauty & Cosmetics Stores 2026F 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 2024F 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 2022F 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 2020 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 2018 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 2016 13

14. Report Ordering Report Name: SAUDI ARABIA COSMETICS MARKET FORECAST & OPPORTUNITIES 2016 – 2026 License Type Price Single User License $3500 Multi-User License $4500 Custom Research License $7500 To View Sample OR Purchase Report 14

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