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SGTM 13: Media Relations

SGTM 13: Media Relations. Peacekeeping and the news Impacts of media reporting Your mission’s PIO How you can relate to news media How you can manage an interview. Giving the right kind of information to news media is a key to mission success.

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SGTM 13: Media Relations

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  1. SGTM 13: Media Relations

  2. Peacekeeping and the news • Impacts of media reporting • Your mission’s PIO • How you can relate to news media • How you can manage an interview

  3. Giving the right kindof information to newsmedia is a key to mission success

  4. News media have theirown focus on peaceoperations – some are “pro”, some are “con”, some impartial

  5. Explain mission mandateand activities • Be a reliable source of information • Counter misinformation andpropaganda

  6. The media focus onpeacekeepers on and off the job • Bad conduct will be reported bythe media • Good conduct will help maintaina positive public image

  7. News media work 24/7,often reporting in real time • News travels very quicklyall over the world

  8. You can help make good newsand prevent negative reporting • Bad conduct can havenegative effects on the mission,the UN, the peace process

  9. Misconduct • Has immediate local and internationalimpact • Damages image of United Nations andcontingent around the world • Destroys trust of local population

  10. Public Information Office (PIO) • Provides critical information tomission personnel and news media • Produces information for all media,local and international • Employs local journalists and other local staff • Works with military PIO

  11. Guidelines • You need not talk to the mediaif you prefer • Be factual and positive • Speak with respect for localpeople

  12. Guidelines • Don’t forget, you are an ambassador for the UN • Remember the name andorganization of the reporter • Tell your PIO whom you spokewith and what was said

  13. Don’t • Address questions that you are not authorized to answer • Give personal opinions about the situation of the peace process • Reveal information related to security matters or combattants • Favour one side over another

  14. Do • Know the main points about your mission • Refer to your superiors or PIO if you don’t know answers • Be polite and professional • Stick to the facts • Be brief and precise

  15. Your job is to support the mandate • The mandate is authorized by the Security Council • The mandate describes what the United Nations can do • You should remember the basic points • Refresh your knowledge by asking your PIO

  16. Do not comment on critical incidents • Refer questions to PIO

  17. Look at the reporter, not the camera • Listen carefully to the question • Answer with facts • Be brief and simple • Behave naturally

  18. In an interview • Don’t say “no comment” • Don’t answer only “yes” or “no” • Don’t assume anything you say is “off the record” • Don’t offer personal opinions • Don’t discuss security issues

  19. What is your name? • Where are you from? • How old are you? • How long have you been here?

  20. Why are you here? • What do you do here? • Do you think that yourpresence is useful?

  21. Do you like being here? • How soon will we have peace? • Fighting is still going on. What do you think will happen? • Aren’t you afraid that things will get worse?

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