Win Listings and Convert Buyers with Facebook (Part 2)

1. Win Listings and Convert Buyers with Facebook (Part 2)

2. Burke Smith – Career Highlights • Chief Communications Officer at HSA Home Warranty • Founder of YourNetCoach, Founder of ipayOne, Executive Team at Prudential California Realty • Licensed California Broker & Real Estate Coach/Consultant/Trainer • Personally responsible for over 1000 closed real estate transactions • Featured on CNN & in the New York Times • Nominated 2 years in a row Inman Innovator of the Year Clients have closed over$25 billion in residential real estate !

3. Brian Geick – Career Highlights • Graduate from UW-Madison • Marketing and Logistics at WSDC • Marketing and Promotions at ESPN Radio • Social Media Intern at Monona Terrace • IT and Social Media Consultant at American Family Insurance • Social Media Specialist at HSA Contact: Phone: 608-798-6001 ext. 6410 Email: Brian.Geick@onlineHSA.com Hi!

4. Live Tweet Follow Us @HSAHomeWarranty #HSAWebinar

5. HSA Social Media Resources Click to expand

6. Social Media Resources • Webinar Recordings • Slides • Facebook Tutorials • Quick Help Videos

7. Social Media Resources • Email Signature • Outlook & G-Mail • Exporting Email Contacts • These Slides • A recording of this webinar • Checklist

8. Recap • Pages vs Profiles vs Groups • Creating a Page • Invite Friends & Share Your Page • Basic Recommendations • New Posting Features • Highlight, Pin, Milestones

9. Importance of Social Media

10. Importance of Social Media

11. Recommendations

12. Recommendations 90% Of consumers trust peer recommendations 14% trust advertisements

13. Recommendations • Category: • Company & Organizations • Local Business & Place • Valid address

14. Using Email Contacts to Build Your Audience

15. Facebook URL http://www.facebook.com/pages/HSA-Home-Warranty/39865544017766454852 (78 Characters) vs www.facebook.com/HSAHomeWarranty (32 Characters)

16. Facebook URL Requirements • 1st Page or after 25 Likes • http://www.facebook.com/username • Edit Page > Update Info > Username

17. Facebook URL Guidelines • Your username should be straightforward and easy to remember • As close as possible to the name of your business • Choose carefully usernames are permanent and non-transferable • If you enter your username incorrectly you may change it ONCE • Use only alphanumeric characters (a-z, 0-9) • You may include periods and capital letters to make your username easier to read, but these won't affect how people find your Page For example, www.facebook.com/HSAHomeWarranty and www.facebook.com/HSA.Home.Warranty go to the same Page.

18. Facebook URL Don’t Forget to Take it Offline • Fliers • Brochures • Business cards • And all other marketing material

19. Email Signature Brian Geick Social Media Specialist HSA Home Warranty Brian.Geick@onlinehsa.com

20. Email Signature Outlook

21. Email Signature G-Mail

22. Page Apps • Need Free Account

23. Upcoming Topics Adding your website to Facebook

24. Upcoming Topics Edge Rank The formula used to determine if your post will show up in your fans news feed.

25. Upcoming Topics Mobile Likes QR Codes

26. Win Prizes Post on our page and be entered into our monthly fan drawing

27. Review Add a Recommendations Box Get a Custom URL Export Email Contacts Add FB Link to Your Email Signature Add Apps To Your Page

28. Engagement is not about the quantityof your followers but the quality of your interactions with them.