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Facebook Page’s for All of Your Listings

Facebook Page’s for All of Your Listings. Increase your FB lead Generation. Presented By: YOUR NAME YOUR CONTACT INFO YOUR NMLS#. Why use FB?. There are 202,000,000 active users in the U.S.A. 72% of adults online visit Facebook at least once a day The average U.S. user has 250 friends

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Facebook Page’s for All of Your Listings

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  1. Facebook Page’s for All of Your Listings Increase your FB lead Generation Presented By: YOUR NAMEYOUR CONTACT INFOYOUR NMLS#

  2. Why use FB? • There are 202,000,000 active users in the U.S.A. • 72% of adults online visit Facebook at least once a day • The average U.S. user has 250 friends • These numbers are increasing with the use of Facebook on the Mobile device

  3. Why use page’s? • People typically don’t like to be navigated from Facebook once there • 87% of “engagement” happens in the News Feed Area

  4. Why use page’s? • Photos get 120% more engagements than text and links • Allows you to use “Apps” for Virtual Tours or Video Tours (pages within your page) • Run Ad’s directly to a landing page right inside of Facebook (new demographics allows you to target people “likely to move” in your area)

  5. Where do I start? • Login to your Facebook account • Have your listings Photos, Virtual tour link, website link open in a separate tab • Have your branding photo ready on the computer you are using (your head shot)

  6. FB Listing Page • Go to any fan page on Facebook and click Create Page. • If you do not have a page to go to you can use ours. • **INSERT YOUR FAN PAGE LINK HERE**

  7. FB Listing Page • Choose Local Business or Place • This allows you to put a physical address, a phone number and have a “page domain” during the set up • The over all function of each page type is the same, the differences are in what is allowed during the set up

  8. FB Listing Page • Or

  9. FB Listing Page • Choose your Category. • Select Real Estate (helps with both searches inside Facebook and on Google)

  10. FB listing Page • Complete the information fields. • Business name is title “Beautiful 3 bedroom Home in Bay Lakes” • Address is the listing address • Phone Number is Your phone number

  11. FB Listing Page • FB will walk you through the basic steps. • 1stadd your categories for search in Facebook and Google • Type in the box and the valid category will pop up select all that apply

  12. FB Listing Page • Add a short description • The short description is for search results only • Make sure your key phrase is in it • Limited to 155 characters here (you can add a longer description later in the settings)

  13. FB Listing Page • Enter your property website in the space provided

  14. FB Listing Page • If you choose Local Business or Place, Facebook will allow you to set the vanity name right away** • Choose yes it is a real business and yes it is the official representative

  15. FB Listing Page • Once all the information has been completed, click save Info

  16. FB Listing Page • Next is your profile picture. • This is YOU. YOU are your brand.

  17. FB Listing Page • Add to favorites allows you to add this to your home screen for easy navigation

  18. FB Listing Page • Enable Ads • It’s asking for a funding source for ad’s. • You can skip this step if you like. • If you plan on promoting your page ad your CC info.

  19. FB Listing Page • Once you finish those 4 steps (or skip the last) you will be automatically taken to your new page and given a basic tour

  20. FB Listing Page • Make your cover image • I use Power Point. • Image size 851 X 315 (8.42 x 3.35)

  21. FB Listing Page • On your NEW Fan Page click add a cover

  22. FB Listing Page • Select Up load a photo • Choose the cover you made or want to use.

  23. FB Listing Page • Then click save changes

  24. FB Listing Page • Lets ad an App** • Search for Woobox • Select Woobox custom Tab

  25. FB Listing Page • Install Page Tab (the big green button) • Select the page you are adding the app to from the drop down

  26. FB Listing Page • The editor screen is defaulted to HTML. • Paste your videos embed code in the empty box.

  27. FB Listing Page • Rename the App what ever you want • You can even change the App image • Click Save

  28. FB Listing Page • Scroll up and click View Tab

  29. FB Listing Page

  30. FB Listing Page • Voila!!!!!!

  31. FB Listing Page • Use the other photos as posts

  32. FB Listing Page • Share the picture posts to your timeline • Ask the seller to share the picture posts also

  33. FB Listing Page • Do a paid ad to your Listing Page • Click Build Audience • Click Use Ads Manager

  34. FB Listing Page • On the top right click Create Ad

  35. FB Listing Page • Select the Page Likes option

  36. FB Listing Page • Select the Page you are running the ad too

  37. FB Listing Page • You can edit the image or text • Any changes can be seen in the Preview section

  38. FB Listing Page • Put in your Farm area (you can also include a radius from 10 to 50 miles out) • Change the age to your comfort level

  39. FB Listing Page • Under More Demographics you can use Home, Home Ownership and choose either Homeowners or Home renters

  40. FB Listing Page • Under Behaviors you can select Residential Profiles, then choose Likely to Move

  41. FB Listing Page • Target the right people

  42. FB Listing Page • Set your budget and place the order

  43. Thank you for attending todays presentation. Please remember I am a Mortgage Professional first and foremost. You referrals are always appreciated. YOUR NAME YOUR PHONE NUMBER YOUR EMAIL YOUR NMLS#

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