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Oh No They Didn’t, Oh Yes They Did!. Golden Nugget Take-A-ways for Better Tradeshow Returns. Rachel Snell, Statewide HUB Marketing Coordinator Texas Comptroller of Public Accounts & Velina Willis, HUB Program Coordinator Tarrant County Alliance Texas June 29, 2010. First Impressions….
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Oh No They Didn’t, Oh Yes They Did! Golden Nugget Take-A-ways for Better Tradeshow Returns Rachel Snell, Statewide HUB Marketing CoordinatorTexas Comptroller of Public Accounts& Velina Willis, HUB Program Coordinator Tarrant County Alliance TexasJune 29, 2010
First Impressions…. …….Can Be Lasting Impressions.
Golden Nugget Take-A-ways for Better Tradeshow Returns • Find and know your niche • Make your “net-worth” your “net-work” • Have your “elevator speech” ready • No pets unless they are to be used for aide with disabilities
Golden Nugget Take-A-ways for Better Tradeshow Returns • Make sure you are dressed appropriately – wear business/professional attire • Be cognizant of your personal hygiene • Be professional in your attitude and dress – you are a walking commercial and/or advertisement for your business – first impressions are lasting impressions
Golden Nugget Take-A-ways for Better Tradeshow Returns • Ensure your business card has current contact information and includes a summary of business related services • Make sure your contact information is professional – i.e., e-mail address, telephone greeting, etc.
Golden Nugget Take-A-ways for Better Tradeshow Returns • Give a firm handshake • Be sure to say what makes your company unique – what makes you stand out • Don’t monopolize time – use your time wisely – time is money and money is time
Golden Nugget Take-A-ways for Better Tradeshow Returns • Be prepared. If you have limited materials – i.e. business cards, brochure, product line sheets, etc. only target the Top Ten or Fabulous Five exhibitors at tradeshows • Say thank you
Golden Nugget Take-A-ways for Better Tradeshow Returns • Follow-up with your leads – make appointments for introductions • When leaving telephone messages, talk slow and be clear in your speech. Repeat your name and telephone number slow for clarity.
Golden Nugget Take-A-ways for Better Tradeshow Returns • Be on time for meetings with potential clients. Contact someone if you are running late. • Don’t be a pest but be persistent • Remain professional and courteous • It is not a sin to ask for business
Golden Nugget Take-A-Ways for Better Tradeshow Returns Questions???? Thanks for your attention and participation …now let’s go make some