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COMMUNITY SERVICES by HARNESSING INSTITUTIONS

COMMUNITY SERVICES by HARNESSING INSTITUTIONS. A presentation By Technet Global Pvt. Ltd. IFFCO is the world’s leading cooperative owned by 40,000 village level cooperative societies. .

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COMMUNITY SERVICES by HARNESSING INSTITUTIONS

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  1. COMMUNITY SERVICES • by • HARNESSING INSTITUTIONS • A presentation • By • Technet Global Pvt. Ltd.

  2. IFFCO is the world’s leading cooperative owned by 40,000 village level cooperative societies.  . IFFCO Kisan Sanchar Limited (IKSL) is an innovative concept promoted by IFFCO, (World’s largest producer and distributor of Fertilizers), to promote rural communications with Value Added Services (VAS). Today, IKSL has a base of more than 60 million farmers as members. SOURCE : http://www.iffco.nic.in/iksl/ikslweb.nsf/ef05d07f0ecee65652575040037b375 /0a5a5305a2044c20652577a70026d4d0?OpenDocument

  3. IKSL is a COMMUNITY of more than 60 million Farmer Members. WHAT IS A COMMUNITY A community is a centre of activity where people with common background sharing some common interest, gather for a SPECIFIC PURPOSE. Community is platform in which people congregate, participate and share experiences. It provides a sense of identity and purpose, a sense of being a part of and belonging.

  4. We presume, IKSL has the opportunity to harness its potential to serve its farmer members community more powerfully through INSTITUTIONALISING. • WHAT IS AN INSTITUTE • AN INSTITUTION IS ANORGANISATION OR ACTIVITY THAT IS A PART OF ANY COMMUNITY. IT PROVIDES STABILITY AND MECHANISMS FOR FULFILLING A NEED OF THE COMMUNITY. • AN INSTITUTION SHARES A SET OF OBJECTIVES

  5. The Institutions of a community are created to provide a VALUED OUTCOME. Characteristics of an Institution An institute is created to serve a – PASSIVE or CONSCIOUS orSPECIFIC NEED, of all or some members’ of the community. MEMBERS EXPECT A BENEFICIAL RETURN FROM THE COMMUNITY INSTITUTE(S)

  6. THE EXPRESSION "CARE" IS • A CONCERN OR INTEREST • TO SUPPORT OR ASSIST OR HELP A MEMBER OR A GROUP OF PEOPLE, IN MEETING THEIR NEEDS • INSTITUTIONAL CAREis a • SPECIALISED SERVICE or a SPECIFIC NEED • that is provided by an Institution within a community. INSTITUTIONAL CARE CAREmay be a Short term care or a Long term care.

  7. Erving Goffman*states that no institution is all open or all closed. That they all share similar characteristics. An institution is either positively or negatively valued. * Canadian born SOCIOLOGIST andWRITER(June 11, 1922 – November 19, 1982)

  8. Institutions are a part of the social construction of a community. WITHOUT INSITUTALISATION WITHIN A COMMUNINTY… • ...the community willnot be able fulfill its role, • ... there will beno boundaries to define the community, • ... the members will notsee themselves as a part of the • community, • ... communicationbrakes down, or will be non-existent, • ... the community loosesits skills and resources, • ... the community willnotbe able to fulfill its needs.

  9. INSTITUTIONALISATION WITHIN COMMUNITY

  10. unleashing and Leveraging • THE Power of Mobile phone to stimulate • COMMUNITY SERVICES • BY • HARNESSING INSTITUTIONS

  11. OF ALL CONNECTIVITY DEVICES, MOBILE PHONE IS THE FIRST TO BE TRULY OMNI-PRESENT, TRANSFORMING ECONOMIC AND SOCIAL LIFE IN RURAL AND SMALL TOWNS .While mobile phones are widely seen merely as a communication medium, MOBILE SHOULD REALLY BE SEEN AS A NEW AND ESSENTIAL FORM OF INFRASTRUCTURE that has a yet to be exploited to its potential, to make a major contribution to socio-economic development in rural economies.

  12. BOILER PLATE MESSAGES WILL NOT SATISFY MEMBERS OF A COMMUNITY ONE OF THE REASONS PEOPLE ARE ENTHUSIASTIC ABOUT MOBILE IN RURAL AREAS IS THAT THEY EXPECT THE MOBILE TO BRING SOME OF THE MORE URBAN AMENITIES TO THEIR VILLAGES AND SMALL TOWNS. THEREFORE, FULFILLING SOME OF THE EDUCATION, SOCIAL ENGAGEMENTS AND ENTERTAINMENT NEEDS OF PEOPLE AND MAKE THEIR COMMUNITY MORE ATTRACTIVE ENTERTAINMENT EDUCATION SOCIAL NETWORKING

  13. MODEL OF CARE BY INSTITUTES WITHIN A COMMUNITY SHOULD HAVE APOSITIVELY VALUED OUTCOME • THE COMMUNITY IS NOT ONLY WHERE THE MEMBER IS LIVING, • BUT WHERE THE MEMBER DESIRE TO • PARTICIPATE • SHARE EXPERIENCES AND • HAVE VALUED RELATIONSHIPS WITH OTHERS. connect with each other connect with each other connect with each other connect with each other • THE INSTITUTIONS OF SERVICE(S) • Should provideSUPPORTfor the Members of the community. • Should be BUILT AROUND the Member. • ShouldprovideVALUED OUTCOMES for the Member. • The MemberGETS AN OPPORTUNITY to participate in normal socialising activities that areavailable to otherMembers in society as well.

  14. INTRODUCING The ‘Institute of communication’ ‘bhagidari’ IKSL COMMUNITY PARTICIPATION, INTERACTION and SHARING INFORMATION PLATFORM. Farmer Connect Farmer Building Community

  15. COMMUNITY AND MEMBERS COMMUNITY AND MEMBERS ‘bhagidari’ AS AN INSTITUTION, RECOGNIZING AND FULFILLING THE COMMUNITY NEEDS: ‘bhagidari’ as an institution, recognizes and fulfills the following community needs: PARTICIPATION & INTERACTION. Keeps members ENGAGED. Provide members the OPPORTUNITY TO ‘COMMUNICATE’; HAVING A SAY AND BE HEARD 4. The crux is, after all "A MAN IS A SOCIAL ANIMAL". 3. "Everybody and his brother" is interested in HAVING A SAY AND BE HEARD by others in the community - Provide members the opportunity to ‘communicate’ 6.Providing "Value"to any target is not about only problem solution, but is also about"indulging" with them within their entire "lifecycle“. Success of Community is in providing the members a feeling of PARTICIPATION & INTERACTION. 5. The More The Participation,The More Social Networking..... 4. The crux is, after all "A MAN IS A SOCIAL ANIMAL". 2. The Community must keep membersENGAGED. The More THE PARTICIPATION The More SOCIAL NETWORKING The More POSITIVELY VALUED OUTCOME

  16. BUILDING UP AND FOSTERING RELATIONSHIP BETWEEN THE FARMER MEMBERS COMMUNITY AND IKSL PROVIDING"VALUE“ AND “CARE” – A CORRECTION Providing"VALUE“ and “CARE” is not only about Problems, Solutions and Sermons , but is also about "INDULGING" with farmer members within their entire“LIFECYCLE” Providing value is not about Philanthropy or Charity or Free Services, It is about the END-USER BEING HAPPY with his “paisa-wasool” FEEL and the VENDOR endeavor is always striving for OVER-DELIVERY

  17. With the typical profile and demograph of the IKSL community and the dynamics of today, ‘bhagidari’ is a unique Content Management System (CMS). It is a Robust, Flexible and Scalable Content Delivery Platform and supports an array of content types to deliver VALUE ADDED SERVICESSUPPORTING ALL CONSUMER TOUCH POINTS INCLUDING SMS,WAP, WEB, VOICE, VIDEO.

  18. Salient features: • The user may interact in text, Voice or videos. • The user may use any or all the platforms, SMSE, WAP/WEB/ IVR or MULTI-MEDIA 3G MOBILE. • The user may create his own page/blog to share with a community. • The user may chat either 1to1 or multi members of his choice and permission. • The user may upload and/or download a text/voice/video message and broadcast it to any / all members of the community. On IVR The Farmer Can Have the Following Facilities:1. He Can Record His Own Blogs2. He Can Comment on the Other Blogs3. He Can Listen to Blogs4. He Can Talk to Other Farmers5. He Can Talk to Expert On WAP The Farmer Can Have the Following Facilities:1. Upload/Download Photos2. Uploading/Download Videos3. Watching Photos

  19. IMPLEMENTATION OF “bhagidari” FOR FARMERS Dials 51819 Pressed 1 • Press 1 for Crop Problem • Press 2 for Land Problem • Press 3 for Sales & Purchase • Press 4 for Information Sharing • Press 9 to disconnect the call Problem Categorization Record Comment & Press 9 To Disconnect The Call Press 1 if You are Happy With Solution Press 2 if You are Not Happy With Solution Press 3 if You Have Different Problem Press 4 If You Want to Record Ur Comment Press 9 to disconnect the call • Press 1 for Crop Blog • Press 2 for Land Blog • Press 9 To Disconnect Sub Menu Selection Selects Blog • Press 1 for Creating Blogs • Press 2 for Listening to Blogs • Press 3 to talk to other Farmer • Press 9 to disconnect the call • Press 1 for General Info • Press 2 for Sales & Purchase Info • Press 3 for Crop Info • Press 4 for Land Info • Press 5 for Commodity Services • Press 9 to disconnect the call Language Selection • Press 1 for English • Press 2 for Hindi • Press 3 for Regional Language • Press 9 to disconnect the call Menu Selection Feedback/Comment Menu Farmer Calls On Short Code 51819 Pressed 5 Pressed 2 Pressed 2 Pressed 3 Pressed 9 Farmer Notified by SMS/Call About The Comment

  20. INTRODUCING The ‘Institute of EDUCATION’ ADULT EDUCATION • A LIFE CHANGING SERVICE CUSTOMISED FOR TYPICAL PROFILE AND DEMOGRAPHY OF THE IKSL COMMUNITY • ADULT EDUCATION • BASIC LEARNING – LANGUAGE READING and WRITING. • BASIC MATHEMATICS, and • SIMPLE BOOK KEEPING

  21. Adult Education For Farmer Different Platform Base Of Mobile For Adult Education SMS IVR Mobile App WAP For Notification and Text Information IVR for Inbound and Out bound calls For Upload Download and Online TV/Video Non GPRS Enabled Phones GPRS Enabled Phones (2G 3G)

  22. Mobile Feedback Ask you questions regarding the lecture through SMS/IVR to 51819 F A R M E R S INSTRUCTOR Mobile QUIZ Which choice can best…….. A)……………. B)…………… C)…………..... D)……………. Send your answer to 51819 SMS Project in EMP Classroom

  23. Use OF WAP-Mobile.APP For Educating Farmers Farmer watching Educational Video, Songs Etc Farmer Upload /Download Image/Video/ Sound Agent Observes Farmer Videos/Images Farmer Watch Agent Advice Mobile App n WAP Agent Records Expert Advice For Farmer Farmer Recording his Video to upload on Wap site Farmer Watching Other Farmer Videos

  24. PANORAMA OF FUTURE SERVICES (VAS AND OTHER) PROVIDING MOBILE TV • PROVIDING MULTIPLE SERVICES UNDER ONE ROOF. • The services include complete chain of information from Production to Consumption related to  :a. Input (seed, fertilizer and pesticide)b. Funding schemes c. Agri- Government schemes on loans and subsidiesd. Banking, Insurancee. Market pricesf. Region specific market information g. Updated news on agriculture CONTEST AND QUIZZESwith prize money is a huge attraction. We have run several, and have experienced mass responses. The idea is to spread awareness and draw the community attention with attractive prizes.

  25. Multiple Mobile Platforms For VAS Services

  26. NON-GPRS PHONE IVR SMS GPRS ENABLED WAP Apps Mobile Apps Farmers Can Upload the Video Of their Fields Farmers Can Upload the Pictures Of their Fields Picture Video

  27. ABOUT US • TechNet Global Pvt. Ltd.

  28. Smart Service World TechNet Global Pvt. Ltd. • Short Message Solutions • Flash Message Solutions • IVR Solutions • Wap / Web Solutions • Mobile App Solutions • Celebrate world of Mobile with TechNet Global

  29. Services Overview TechNet Global Pvt. Ltd. TechNet Global Pvt. Ltd. Services Overview AS OF TODAY: AS OF TODAY: • Owning Short code 51819. • Access to more than 60 million active database. • Registered with TRAI for DND data access and scrubbing. • Reaching directly to More then 3 Million People / Day, PAN INDIA. • IVR handling more than 50000 Inbound/ Outbound Calls /Day PAN INDIA. • More then 2 Million Registered Mobile CUSTOMERS • More then 5 Hundred Thousand Subscription based VAS CUSTOMERS • Providing more then 50 different services. • Experience of more then 5 years in VAS world . More then 5 Hundred Thousand Subscription based VAS CUSTOMERS . Reaching directly to More then 3 Million People / Day, PAN INDIA. . Experience of more then 5 years in VAS world . Registered with TRAI for DND data access and scrubbing. . Providing more then 50 different services. . IVR handling more than 50000 Inbound/ Outbound Calls /Day PAN INDIA. . Access to more than 60 million active database. . More then 2 Million Registered Mobile CUSTOMERS . Owning Short code 51819. • Celebrate world of Mobile with TechNet Global • Celebrate world of Mobile with TechNet Global

  30. TechNet Global Pvt. Ltd. SMS / Flash Service PROCESS SmsKeyword (Like “Gyan”) Mobile User Content Requested TechNet Global CP TechNet Global As CP • Celebrate world of Mobile with TechNet Global

  31. TechNet Global Pvt. Ltd. IVR Service PROCESS TechNet Information Cloud (database) Gathering Information Live Agent Sharing Information To Group Users Information To User Mobile User • Celebrate world of Mobile with TechNet Global

  32. Internet Cloud TechNet Global Pvt. Ltd. Web/Wap Integration TechNet SMS Server Text Information Database Voice Information WEB Client Computer TechNet Database TechNet IVR Server WAP Client Mobile Web Interface • Celebrate world of Mobile with TechNet Global

  33. TechNet Global Pvt. Ltd. Database Storage • Application at Server End Stores following information about user:- • Mobile Number • User Input • User Request Time • Request Type (Application it is belonging to) • Circle and State of User’s Mobile Number • Duration of Call In case of IVR • Celebrate world of Mobile with TechNet Global

  34. TechNet Global Pvt. Ltd. S O U R C E S O F I N F O R M A T I 0 N GENERATION OF GENERATION OF MANAGEMENT OF MANAGEMENT COMMUNICATION COMMUNICATION USER USER INFORMATION CHANNEL INFORMATION INFORMATION CHANNEL TERMINAL TERMINAL INFORMATION Library Mobile Mobile Wireless Device Library Server Server Mobile terminal telephone network Telephone Network Laboratory Increased Increase in Improved Improved Income income Milk Quality milk quality Corrective Corrective Actions actions Improved Improved health Improved quality of life of livestock FARM Improved Health of Livestock Quality of Life CATTLE FARM • Celebrate world of Mobile with TechNet Global

  35. THANK YOU • Celebrate world of Mobile with TechNet Global

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