Integrating Social Media Into a Communications Strategy

1. Integrating Social Media Into a Communications Strategy Web 2.0 - How to Integrate Social Media into Your Communication Strategy www.SOCIAL FISH .org

2. Social Media Strategy Listening Cyclical Approach Launch an Initiative Feed & Nurture Develop a Strategy Measure & Evaluate Social Media Strategy Listening Cyclical Approach Launch an Initiative Feed & Nurture Develop a Strategy Measure & Evaluate

3. Social Media Strategy Advocacy Education Membership Association Focus Social Media Strategy Advocacy Education Membership Association Focus

4. Social Media Strategy Advocacy Education Membership Conversation Collaboration Collective Action Association Focus Social Focus Social Media Strategy Advocacy Education Membership Conversation Collaboration Collective Action Association Focus Social Focus

5. Social Media Strategy Advocacy Education Membership Results Focus Social Media Strategy Advocacy Education Membership Results Focus

6. Social Media Strategy Listening Cyclical Approach Launch an Initiative Feed & Nurture Develop a Strategy Measure & Evaluate Social Media Strategy Listening Cyclical Approach Launch an Initiative Feed & Nurture Develop a Strategy Measure & Evaluate

7. Social Media Tools Brian Solis and JESS3

8. Social Media Tools Jessica Hagy , Indexed Blog

9. Social Media Tools Social Objects videos photos friends books jobs Name that Website Social Media Tools Social Objects videos photos friends books jobs Name that Website

10. . Social Media Strategy Mobile Video Widgets Social Bookmarks Feeds and Content Syndication Social Networks Blogs & Micro-blogging Big Picture

11. . <ul><li>Key Success Metrics </li></ul><ul><li># of members using online directory </li></ul><ul><li># of co-created volunteer opportunities </li></ul><ul><li># of actions around volunteer opportunities </li></ul><ul><li># of active open volunteers </li></ul><ul><li># of working first-time volunteers </li></ul><ul><li>Qualitative feedback from community </li></ul>Objectives More member activity Community Social Objects

12. . Content Strategy Traditional media ~ rock Digital media ~ water Social media ~ clouds Flickr photo credit: Alex Pears Integrating Media

13. . Content Strategy Traditional media ~ static versus fluid Digital media ~ key assets & frequency Social media ~ feed the outposts Flickr photo credit: Alex Pears Integrating Media

14. . <ul><li>Key Success Metrics </li></ul><ul><li>593 members (was 412) </li></ul><ul><li>17% active (was 27%) 31% online (was 53%) </li></ul><ul><li>Page views up 20% since February </li></ul><ul><li>Secured sponsorship for YAP in Toronto </li></ul><ul><li>CAE study groups launched </li></ul><ul><li>Part of Forrester’s research on communities that attract Gen-X </li></ul>Objectives Better business results Outposts Champions

15. . Content Strategy Flickr photo credit: Phil Gimp Operational Integration

16. . <ul><li>Key Success Metrics </li></ul><ul><li>563 followers on Twitter (was 250) </li></ul><ul><li>95 LinkedIn  group memers (was 26) </li></ul><ul><li>91 Facebook  group  members (was 28) </li></ul><ul><li>Launched NASE  on  Micro-Business blog </li></ul><ul><li>First contact with key influencers </li></ul><ul><li>Positive feedback from members & prospects. </li></ul>Objectives More influence Frequency Teamwork

17. . Social Media Policies Framework

18. . Social Media Policies <ul><li>Code of Conduct/Ethics </li></ul><ul><li>Social media policy for employees, members and/or volunteers </li></ul><ul><li>Terms of use or user agreement </li></ul><ul><li>Privacy </li></ul><ul><li>Disclaimers </li></ul><ul><li>Copyright, intellectual property </li></ul><ul><li>Blogs – posting & commenting policies </li></ul><ul><li>Moderator’s guidelines </li></ul><ul><li>Logo guidelines </li></ul><ul><li>Crisis communication plan </li></ul>Types of Policies

19. . Social Media Policies Simplified

20. . Questions http://www.buzz2009.org/ Lindy Dreyer Chief Social Media Marketer [email_address] Skype/Twitter: lindydreyer http://associationmarketing.blogspot.com/