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Knowurture seed deck

Knowurture angel investor deck

madhukarkg
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Knowurture seed deck

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  1. www.Knowurture.com Resolving medical uncertainties © All Rights Knowurture 2019

  2. Patients and caretakers face a multitude of uncertainties in a medical situation • Patients have little say in decisions made about them • Information asymmetry between seekers and providers • 28% misdiagnosis • One size fits all treatments • Hospital model is not built for a continuum of care and to cater to complex-complicated diseases, chronic ailments, and rare diseases Problem www.Knowurture.com © All Rights Knowurture 2019

  3. Need • 1 Billion health-related Google searches in a day • 56% of patients seek second opinions • 49% have posted or shared a personal health story online seeking help and advice • 79% of patients undergo unnecessary tests or procedures www.Knowurture.com © All Rights Knowurture 2019

  4. Solution A web platform where patients and caretakers experience better health outcomes by www.Knowurture.com Being empowered with information and tools to make the best decisions Connecting with specialist physicians from across the globe Getting personalized diagnosis and treatment plans Accurate diagnosis and appropriate treatment plans Physicians by relevance not just location Evidence based © All Rights Knowurture 2019

  5. Market Segment Complex Complicated Undiagnosed and rare www.Knowurture.com Emergencies Self Limiting © All Rights Knowurture 2019

  6. Market Trend Consumers Physicians Worldwide revenue for virtual health services is expected to swell to USD 4.5 billion in 2018, up from USD 440.6 million in 2013. a 77% Juniper Research reports interactions with healthcare chatbots driven by artificial intelligence (AI) are expected to surpass 2.8 billion per year by 2023. Consumers with a chronic condition and those whose conditions have a significant impact on their lives are even more likely to report high satisfaction with virtual visits. © All Rights Knowurture 2019

  7. Market Size 397 M 123 M 99 M Patients with Complex complicated ailments , rare diseases and polychronic ailments – 30% of total population 32.5 M Internet penetration – 31% 9 M – Year 1 Seeking Information on internet – 80% - TAM © All Rights Knowurture 2019 SOM – Pediatric Population 28% SAM – Urban population 33%

  8. Product Multisided portal connecting patients, Caretakers, Physicians, specialists, ancillary carers, and researchers. Human curated and machine assisted content Decision support tools www.Knowurture.com Bestie, Patient Advocate Bot. I am your best alternative to a doctor at home. I am your virtual health companion for better medical outcomes. I help you make difficult medical decisions. © All Rights Knowurture 2019

  9. Features Meet a physician in next 48-72 hours Meet a physician in next 24 hours Wearables OCTOBER, 2017 Medical Diary Emergency Medical History Wait and watch M T W T F S S “Based on your symptoms and history I match the best physician and book appointments for you” “I manage your Data and Medical records” “When you experience a symptom and not sure, if and when to see a doctor, ask me” 25 26 27 28 29 30 1 6 2 3 4 5 7 8 9 10 11 12 13 14 15 www.Knowurture.com 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 1 2 3 4 5 “Give yourself the best shot. I assist you in choosing the best treatment based on your condition and preferences,” “I am your matchmaker, connecting you to patient communities” Alerts Drug Information Tests Disease information © All Rights Knowurture 2019

  10. How it works OCTOBER, 2017 M T W T F S S Recommendation Engine suggests physician best suited based on history Bestie books appointment Checks on our Symptom severity checker Medical history Interview – answers a few questions, Uploads previous records Patient experiences / caretaker observes symptom 25 26 27 28 29 30 1 6 www.Knowurture.com 2 3 4 5 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 Diagnosis Information Communities 30 31 1 2 3 4 5 Patient meets physician Treatment Plan Alerts Panel Follow-up © All Rights Knowurture 2019

  11. Business Model We Charge a differential subscription fee from patients/caretakers 1st Year Year1 30 K Subscriptions ₹ 22.5 Cr Revenue ₹ 7.5 K Average price www.Knowurture.com - .33% of Available Market © All Rights Knowurture 2019

  12. Just-in-time Back office Decision Quality Accreditation Knowledge Base Medical Content Revenue Model Research back office manned by qualified doctors and researchers, to support physicians. Working with hospitals to provide audit support for improved health quality and decisions. APIs and Knowledge Base access to Hospitals and other Online Health providers Patient facing content, content development for medical publishing houses, Pharma companies Subscription Case Study sales www.Knowurture.com Captive Data Custom Analytics Insights Platform Partnerships © All Rights Knowurture 2019

  13. Pricing Pricing plan based on patient history Rare & Undiagnosed Freemium Chronic/ Complicated Episodic www.Knowurture.com ₹12,000 pa www.Knowurture.com ₹ 0 ₹4,000 half yearly ₹8,000 pa • Rare Diseases • Undiagnosed conditions • Single Chronic Ailments • Injuries • Self-limiting conditions • Acute conditions and diseases • Psychiatric illness • Conditions involving Surgeries • Polychronic illness • Psychiatric illness • Autoimmune conditions • Specialists Panel Access • Clinical Trials Search • Geneticists access • Counsellor access • Research updates • Medical Support team • Virtual patient advocate • Moderated Communities • Physician listing • Counsellor access • Disease newsletters • Moderated Communities • Global Expert Access • Counsellor access • Research updates • Virtual patient advocate • Moderated Communities • Seamless care • Counsellor access • Research updates • Virtual patient advocate • Moderated Communities © All Rights Knowurture 2019

  14. Go to market strategy Bowling pin strategy (a term coined by Geoffrey Moore) Paediatric Start with one pin (one category, niche or vertical), penetrate this segment and then move on to the next pin. In time they will fall — one by one. :) www.Knowurture.com Age group 2 months to 12 years Bangalore Urban 27.3L paediatric population Complex Complicated and Rare Diseases 8.1 L suffering Complex, complicated and rare diseases © All Rights Knowurture 2019

  15. Competition www.Knowurture.com © All Rights Knowurture 2019

  16. CompetitiveAdvantage Niche player in Complex- complicated conditions, chronic ailments and rare diseases First mover in Asian and Indian market First world health at third world cost www.Knowurture.com Personalization Global panel of specialists Conversation driven © All Rights Knowurture 2019

  17. Team Experienced team with experts in Medical practice, Data Science, Medical content, Clinical trial and pharma, Branding and marketing, Finance, Technology, Community building, and Medico-legal. A combined experience of over 100 years Dr. Shankar N Bijapur Madhukar Kalsapura Chief Medical Services Founder & Chief Sachdev Ramakrishna Chief Marketing & Branding www.Knowurture.com Debasish Deb Chief Data Science Dr. Ram Deepak Chief of Content Services * Click to view profiles Ramnath Sundaram © All Rights Knowurture 2019 Chief Financial Officer Dr. Sadath Ali Chief of Clinical Science

  18. Traction 56 Physicians 650+ cases KM Asia 2017 Hong Kong France- India Healthcare Summit 2017 Catholic Health Association of India (CHAI www.Knowurture.com TIE - Healthcon 2015 Twitter - 1297 tweets Facebook - 350 + likes © All Rights Knowurture 2019

  19. Roadmap 2022 2021 2019 2020 Segment 2023 Neonate, Pediatric Adolescent Women's health Adult & Geriatric Third Gender Features Portal, Appointments, History, physician recommendation, Authoring , Payment gateway, HD video conf Chatbots, Differentials, What if, Protocols, security , wearable integration, clinical trial publishing Voice enabled Chat ; NLP driven; Platform partners , Provider Quality ratings Image recognition; radiology Machine Learning www.Knowurture.com Content History Questions; Disease signatures – Adolescent, Psychiatric– 4000; assessment scales 110 History Questions; Disease signatures – Third gender, new diseases History Questions; Disease signatures – Gynec, women– 4000; assessment scales 70 History Questions; Disease signatures – Adult, geriatric– 6500; assessment scales 70 History Questions; Disease signatures – pediatric and rare diseases – 4500; assessment scales 60 Revenue Subscription Subscription + Content Subscription + Content+ Platform revenue Subscription + Content+ Platform revenue+ Analytics Subscription + Content+ Platform revenue+ Analytics+ Franchise + Government © All Rights Knowurture 2019

  20. Ask and Spend ₹ 36.8 M Ask © All Rights Knowurture 2019

  21. Offer ‘iSafe’ stands for India Simple Agreement for Future Equity. It is a convertible instrument that an investor gets in return for making a cash investment in Knowurture. Like an option or warrant, an iSafe note allows the investor to buy shares in a future priced round. It is automatically convertible into equity shares, either on the occurrence of specified liquidity events such as the next investment or valuation round, dissolution, merger or acquisition; or at the end of three years from the date of issue, whichever is earlier. iSafe notes take the legal form of compulsorily convertible preference shares. Safe notes were created by Silicon Valley-based seed accelerator Y-Combinator [in 2013]. isafe adheres to Indian law. iSafe notes help us and investors save money in legal fees, and reduce the time spent negotiating the terms of the investment. © All Rights Knowurture 2019

  22. Lean Canvas • Customer Segments • Patients suffering from undiagnosed conditions, complex, complicated ailments, multiple chronic ailments and rare diseases. • Family care takers • Urban women 25 – 40 years with children, aged parents • Urban men 30 – 40 years with children, aged parents • Solution • Resolve medical uncertainties for patients by understanding the symptoms, connecting them to the specialists and empower through evidence-based information .    • Provide early and accurate diagnosis • Provide personalized Treatment plan • Provide decision support tools • Provide care continuum using technology • Seed and grow patient communities • Unfair Advantage • First mover in India and south Asian markets • Catering to complex, complicated, chronic ailments and rare diseases where the lifetime customer value is high. • Combining the power of AI and technologies and tacit knowledge of experts. • Revenue model recognizing value of patient data and ability to monetizeinteractions. • Conversational approach • Problem • Medical Uncertainty • Misdiagnosis and delayed diagnosis occur 28% of the cases. • One size fits all treatments • Decisions about the patient without the patient involvement • Fragmented health care • Existing Business models built around acute care and not continuous care • Unique Value Proposition • Focus on complex complicated cases and rare diseases • Personalized diagnosis and treatment plans • Machine assisted, human curated evidence-based content • Recommendation engines match the appropriate expert based on patient data and medical history. • Decision support tools for engaged patients • Continuous care -24/7 access and protocol-based follow-up. • Disease specific moderated communities www.Knowurture.com © All Rights Knowurture 2019 • Channels • Online, mobile apps • Referral • Walk in clinics • Direct Marketing • Tele-calling • Corporate, insurance, school tie-ups • Key Metrics • Platform availability • Chat bot effectiveness • Time to resolve • Diagnostic accuracy • Treatment appropriateness • Patient, provider  satisfaction • Revenue Streams • Patient subscription • Platform revenue • Data analytics • Case study • Knowledge base services • Cost Structure • Panel acquisition costs • Content development cost • Branding, marketing and advertising • Technology cost, privacy and security • Remuneration, • Cost of data analytics SERVICE MARKET

  23. www.Knowurture.com Thank you www.Knowurture.com Madhukar Kalsapura madhukar@Knowurture.com + 91 9845035436 © All Rights Knowurture 2019

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