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The increasing adoption of AR smart glasses in several industrial sectors is growing at a rapid pace in the Europe (AR) Augmented Reality market. Industrial segments where these devices are being implemented include healthcare, military & defence, and automobile. They are equipped with several technical solutions such as operating systems, processors, storage, and navigation controls.
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Europe (AR) Augmented Reality Market to reach USD 12bn by 2024: Graphical Research ©2018 Graphical Research. All rights reserved. www.graphicalresearch.com
Key Insights from Europe (AR) Augmented Reality Market: • Graphical Research says, Europe (AR) Augmented Reality Market to reach USD 12bn by 2024 • The growing adoption of the technology by the entertainment & gaming sector is gaining momentum with the increasing interest of people in gaming products in the Europe AR Market. • These products provide an enhanced gaming experience to the customers and are experiencing a high demand from the young generation. • Several manufacturers in the Europe AR Market are offering products based on this technology. For instance, Sony developed several games based on this technology such as Cliff Diving, Fireworks, and Table Soccer. • A rise in the demand for head-mounted displays in several sectors such as healthcare and military & defense is driving the growth of the Europe AR Market. • TRIVISIO Prototyping GmbH is the major European company, which develops head-mounted displays. ©2018 Graphical Research. All rights reserved. www.graphicalresearch.com
Continued... • A rise in the demand for simulation-based training to provide real-life experiences of war conditions can be witnessed in European countries. • Key players operating in the Europe AR Market are INDE, Vitualware, Daqri LLC, Blippar, Medsights Tech Corp, Google, Inc., and Microsoft Corporation. • These players are offering their products in several industrial sectors and catering to the ever-increasing market demand. The players in Europe AR Market are adopting several strategies to capture the widespread customer base such as mergers and acquisitions. • For instance, in May 2018, Google acquired Owlchemy Labs, which provides AR devices to extend the presence of the company and to offer advanced solutions. ©2018 Graphical Research. All rights reserved. www.graphicalresearch.com
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