Engineer in Residence Program: Concept Engineering

1. Engineer in Residence Program: Concept Engineering Emily Davis Covidien 9/12/12

2. Agenda • My background • Covidien corporate overview • Engineer in Residence Program overview • Concept Creation • Concept Selection

3. My Background • BS Biomedical Engineering from UCONN in 2006 • MAT Middle School Math and Science from AASU in Savannah, GA • Currently working on Masters in Materials Science and Engineering at UCONN • Interned at Covidien 2005 and 2006. Returned to Covidien in 2009 as a Product Development Engineer

4. Covidien Corporate Overview

5. Covidien is… • A global medical device and pharmaceutical manufacturing company with over $11 Billion in annual revenue • Well positioned with a diverse portfolio of products and technologies in attractive franchises • A company with a history of quality and innovation • Highly efficient and productive, producing strong margins and cash flow • A leading player across our portfolio

6. What does Covidien mean? • “Co,” from the Latin word for together • “Vi,” from the Latin word for life • Covidien is a unique name in our space within the healthcare industry – and it is designed to stand out from our competitors An ongoing partnership in the lifesaving work of medical professionals, creating far-reaching benefits for improved patient care

7. What is the significance of the Covidien brand icon? • Two bracketed "C's," representing Covidien's core values of Compassion and Collaboration • Visually embodies support and integration The two “C’s” of Compassion and Collaboration

8. Our Mission and Vision Our Mission Create and deliver innovative healthcare solutions, developed in ethical collaboration with medical professionals, which enhance the quality of life for patients and improve outcomes for our customers and our shareholders. Our Vision Deliver unmatched value to our customers by providing solutions that improve patient outcomes and healthcare delivery through clinically relevant and economically valuable innovation.

9. Strong Line-Up of Well Recognized Brands

10. Engineer in Residence Program • This program is designed to send one to two Covidien engineer(s) to UCONN per week throughout the academic year. This engineer will provide senior design project support. • Align senior design project syllabus with engineer skills so proper help is provided throughout the various project stages. • First semester we will be at UCONN on Wednesdays. • Present from 12:00-1:00 • Office hours from 1:00-4:00 • Extra credit available for participation. • Disclaimer: Although we are all professional engineers our expertise tends to be in areas that we work in consistently. We do not know everything, but promise to help as much as possible and point you in the right direction if we don’t know.

11. Engineer in Residence Program Topics • Creativity Tools and Concept Selection • Product Development Process/FDA for Medical Devices • Rapid Prototyping/Machining: Methods and Design Guidelines • CAD Basics • How to Read Engineering Drawings • How to Create Engineering Drawings • Design for Manufacturing/ Design for Assembly

12. Concept Creation and Selection

13. Why do we need to learn about creativity? • Thomas Edison and the light bulb filament: • "I have not failed 10,000 times. I have successfully found 10,000 ways that will not work." • Do you think this trial and error approach would be acceptable in the business world? • We need to be innovative, but at the same time efficient • Must have tools at our disposal that help us: • Remove our bias • Think outside the box • Bring novel ideas • Be more efficient Solution Space for Solver S Knowledge Boundary P S S S Presumptions Boundary Real Boundary Constraints

14. Problem Solving Steps 4-STEP PROBLEM SOLVING GENERIC PROBLEM GENERIC SOLUTION ABSTRACTION ANALOGIC THOUGHT SPECIFIC PROBLEM SOLUTION BIAS 2-STEP PROBLEM SOLVING DRIVEN BY AUTOMATIC INTELLECTUAL RESPONSE

15. Some simple creativity tools… • Process Mapping • Brain Writing

16. Process Mapping • Should describe: • Major activities/tasks • Sub-processes • Process boundaries • Input variables (X’s) • Output variables (Y’s) • Can help determine proper scope of project • Shows unexpected complexity, problem areas, redundancy, unnecessary loops, and where simplification may be possible • Great for laying out functions of a device, steps of a test method, etc. • As more information becomes available, the map can be updated to verify the scope is controlled and correct for the design objectives • Needs to be routinely updated

17. Process Mapping Symbols Start, Stop A path (flow) from one step to another A step in a process A decision or multiple choice Storage or inventory Delay

18. Process Map Example Clip Applier Squeeze Triggers Actuate handle link Translate Drive Channel Rotate Drive Link Translate Ratchet Plate Cam over jaws Rotate Driven Link Rotate Pawls Translate Pusher Full handle squeeze? Yes Push clip into jaws Partially formed clip Form clip

19. Brain Writing (6-3-5) • An alternative to traditional brainstorming • Ideas are written instead of spoken • Encourages building on others’ ideas • Good for introverted personalities

20. Brain Writing (6-3-5) Problem Statement Pass 1 2 3 • Everyone gets a brain writing form • Write 3 ideas across the top row • Allow fixed time intervals (5 minutes) • Rotate forms through group • Review ideas of previous person • Either expand on previous person’s idea (use arrows to show the flow) or write new ideas • Keep passing sheet until all participants have received each sheet Idea A Idea B Idea C A+B Idea D Mod C B Mod A+D Two sided for 6-3-5 6-3-5: 6 participants, 3 ideas/pass, 5 min/pass

21. Other methods to look into… • TRIZ- Theory of Inventive Problem Solving • A problem-solving algorithm developed by a Soviet inventor based on extensive research of global patent history • Problems and solutions repeat across industry and science • Patterns of technical evolution also repeat across industry and science • Innovations used scientific effects outside of the field in which they were developed http://en.wikipedia.org/wiki/File:TRIZway.jpg

22. TRIZ Continued (www.triz40.com) • Basic principle that inventive problems stem from contradictions such as, “I need a longer instrument shaft, but need to minimize its weight.” Improving Feature Worsening Feature

23. Concept Selection: Pugh Matrix • Developed by Stuart Pugh • Used to compare alternative design concepts • Comparisons based upon design requirements • Results can be single or reduced number of concepts

24. Pugh Matrix Steps for Application • Determine the design requirements • Identify competing designs with a small phrase or picture • Create a matrix with • Requirements on left • Design concepts on the top • Establish a team mutual understanding • All requirements • All design concepts • Weight the design requirements on a 1, 3, 9 scale if necessary • Rate each design’s ability to meet the requirements • Rank 1-3 (3=best, 1=worst) • Multiple weights by rating and sum each column to determine superior design • Evaluate each concept for “hybrid potential”

25. Example

26. Conclusions • Concept creation tools help eliminate bias and provide a systematic approach to innovation • Process mapping, brain writing, and TRIZ are just a few of the many tools available • Once concepts are created, a Pugh matrix can help rank concepts to determine the best solution or hybrid solution

27. Any questions?