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Pace – Annual Conference April 26-30, 2014

Pace – Annual Conference April 26-30, 2014. Social Media If I ignore it, will it go away?. 2005. This is Your Business. Marketing Channels . Are you using Social Media Marketing?. Companies attending PACE. Twitter 62% Facebook 60% LinkedIn 57% YouTube 10% Google+ 10%

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Pace – Annual Conference April 26-30, 2014

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  1. Pace – Annual ConferenceApril 26-30, 2014

  2. Social MediaIf I ignore it,will it go away?

  3. 2005

  4. This is Your Business

  5. Marketing Channels

  6. Are you using Social Media Marketing?

  7. Companies attending PACE Twitter 62% Facebook 60% LinkedIn 57% YouTube 10% Google+ 10% Blogs 00%

  8. Why Social Marketing • Brand Awareness • Exposure • Engagement • Influence • Sales • Customer retention

  9. Challenges of Social Media Marketing • Tactics: What social tactics are most effective? • Engagement: What are the best ways to engage my audience with social media? • Measurement: What is my ROI? • Tools: What are the best tools today? • Trusted Representatives: • What does your company do with a complaint? • When it out there, it’s out there! • Oops, I hit the enter key

  10. Tactics to Improve Sales • Be where your customers are • Be The source for important information • Promote Company • Customer Engagement • Web Traffic • Lead Quality • Search Engine Rankings

  11. Engagement • People are talking about your business… • Prospects • Clients • Competitors • Engagement shows accountability • Conversations eradicate disconnect

  12. Measurement - ROI

  13. I can measure my ROI for my social media activities.

  14. Benefits

  15. Improved Sales

  16. Key Performance Indicators • Customer/client recommendations • Increased followers and fans • A higher position in search engine rankings • Greater number of page views and an increased number of visitors to your website • More posts/mentions about your company • Increased revenue from new and existing customers

  17. Trusted Representatives

  18. Implementation Challenges • Using Social sharing buttons 5% • Administering branded microblogs 10% • Advertising on social networks 15% • Administering content sharing sites 17% • Administering branded social networks 19% • Creating article/blogs 31% • Creating research/whitepaper content 32% • Creating video/audio content 32%

  19. Marketing Channels(AKA all the free traffic sources) Email News/Media/PR Research/White Papers Comment Marketing Direct Referral Links Blogs & Blogging Social Networks Forums Webinars Q & A On-line Video Word of Mouth Social Bookmarking Document Sharing Infographics Type-in Traffic Podcasting

  20. ?

  21. How can a PEO use Social Media? • Brand awareness • Customer Support • Exposure • Idea gathering • Engagement • Dissemination of pertinent information • Assess marketing perception • Being aware of customer problems

  22. Making it work for you… • Great prospecting tool – think in 3 levels • Industry • Client Involvement • Prospecting • Tap into who is inquiring about your company • At a minimum – secure your company name

  23. Social MediaIf I ignore it,will it go away?

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