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Public Service Media in Europe Situation, trends and challenges

Public Service Media in Europe Situation, trends and challenges. Dr. Roberto Suárez Candel Head of the Media Intelligence Service (MIS) Prague, April 9 th 2014 . The EBU. The European Broadcasting Union (EBU) is the world's foremost alliance of public service media organisations.

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Public Service Media in Europe Situation, trends and challenges

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  1. Public Service Media in EuropeSituation, trends and challenges Dr. Roberto Suárez Candel Head of the Media Intelligence Service (MIS) Prague, April 9th 2014

  2. The EBU • The European Broadcasting Union (EBU) is the world's foremost alliance of public service media organisations. • 72 Active Members and 36 Associate Members in 76 countries across Europe and beyond. • Mission: defending the interests of public service media and to promote their indispensable contribution to modern society. • The EBU is a world-renowned benchmark of media industry knowledge and expertise, particularly in broadcast technology and innovation, training, research and European media law.

  3. How to be indispensable?

  4. 2. v2020 recommendations R1 - Better understand your audiences R2 - Increase engagement and diversity R3 - Set priorities in your portfolio R4 - Be the most relevant and trusted source of information CONTENT R5 - BE MORE relevant to the younger audiences R6 - Empower, curate and share R7 - Accelerate innovation and development AUDIENCE & STAKEHOLDERS R8 - Ensure prominence R9 – Transform organizational culture and leadership R10 - Make the case foR PSM ORGANIZATION

  5. What is public service in the field of media?

  6. What is public service in the field of media? • A normativeconstructionbasedonthepotentialexternalities of the media and themarketfailures. • Anideologicaloptionbasedonvalues. • Theresult of a complexbargainingprocess.

  7. EBU PUBLIC SERVICE MEDIA VALUES Universality Independence Excellence Diversity Accountability Innovation

  8. Public service has always been an issue for debate • Content • Funding • Structure • Politicalinterference • Accountability Across the very diverse national realities in europe

  9. Technical ‘simplicity’ made it ‘easy’ to deliver public service TV and Radio

  10. Technology innovation turns the ‘simple’ broadcasting environment into a complex media scenario

  11. A media scenario where competition increases exponentially

  12. A media scenario where competition increases exponentially FRAGMENTATION

  13. Fragmenting societies • SMALLER HOUSEHOLDS • MORE DIVERSE POPULATION • MORE URBAN Source: IHS Electronics & Media, from country national statistics, EBU based on UN data / Eurostat data

  14. Fragmenting societies

  15. Fragmenting societies

  16. Fragmenting societies • Broadband penetration in % of households • More participative citizens Source: IHS Electronics & Media, EBU, BBC Online Spring Briefing, May 2012

  17. Fragmenting societies • Installed connected devices in Europe (millions)

  18. Fragmenting societies • Evolution of linear and non-linear TV viewing

  19. How can we bring public service media to the citizens?

  20. A media scenario with old and new challenges for public service media • Definition • Funding • Structure & Performance • Innovation • Understandingtheaudience • Communication

  21. funding

  22. funding

  23. funding

  24. funding

  25. funding 17th

  26. funding

  27. funding 19th

  28. funding 18th

  29. Structure & performance • Structuralorganization • Workingprocesses • Managerialculture • Distributionstrategies • Externalpartnerships Offering a coherent and seamlessexperienceavailable at therelevantscreen at anymoment of theday.

  30. The ISSUE of GOVERNANCE The Administrative Foundation Parliament Government Board Board Board The Swedish Broadcasting Commission SR SVT UR

  31. innovation • Bringinginnovationtothecitizens

  32. innovation • Bringinginnovationtothecitizens • Followingtheaudienceto new platforms

  33. DO WE NEED public service media in the digital and multiplatform scenario? YES! A public policy tool to ensure digital welfare

  34. Thankyou! Dr. Roberto Suárez Candel Head of the Media Intelligence Service (MIS) European Broadcasting Union suarez.candel@ebu.ch

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