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Top 10 Takeaway Messages. Mobilisation : Many opportunities SMEs in Major Event Markets – fixed deadlines and large budgets delivers high levels of certainty. Preparation is everything for any export yet alone highly competitive major events.
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Top 10 Takeaway Messages Mobilisation: • Many opportunities SMEs in Major Event Markets – fixed deadlines and large budgets delivers high levels of certainty. • Preparation is everything for any export yet alone highly competitive major events. • Be systematic in choosing a market: Product suitability, cost efficient, and need. • Check your resource capabilities: people (and skills), budget and management time. • Have a plan, with timescales, which has been verified as being realistic. Execution: • Verify all commercial matters: Taxation, Financial transactions, Legal, HR related. • Post a market visit, assess all route-to-market options: B2B, Partnerships, JV, set –up etc • Proceed with extreme caution for all of the options above – no short cuts. Enduring: 9. Get professional support throughout: ITA and expert companies. 10. Highly attractive market and with support and a project approach, you will succeed!