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Flagging Conversions On Your Ecommerce Site? This Is Because The Product Pages Are Not Optimized For A Better Conversion Rate On Your Web Store & This Is The Only Reason You Are Struggling To Increase Conversion On Your Ecommerce Store. Know 7 Effective Ways To Optimize Your Ecommerce Product Page To Boost High Conversions.
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7 TECHNIQUES TO OPTIMIZE AN E-COMMERCE PRODUCT PAGE TO BOOST CONVERSIONS ON YOUR WEB STORE
OUTLINE OF DISCUSSION INTRODUCTION PROVIDE DETAILED PRODUCT CONTENT USE IMPRESSIVE PRODUCT IMAGE CLEAR CALL-TO-ACTION CUSTOMER REVIEWS AND RATINGS INTEGRATE LIVE CHAT FUNCTIONALITY MOBILE FRIENDLY SEND REMINDER TO YOUR CUSTOMERS ABOUT US CONTACT US
INTRODUCTION You have been seeing the success of fast-growing companies like Amazon and eBay since your childhood and you really inspired by them and plan to start your own eCommerce business so you can get success ahead in the future as Amazon and eBay made in the field of eCommerce. If your eCommerce website has a low conversion rate on the product page and you want to boost the conversion, Magespark is the best Magento platform for you. Here, I would let you know about seven effective ways by which you optimize your eCommerce product page to boost high conversions.
PROVIDE DETAILED PRODUCT CONTENT A great eCommerce product page should have high-level product information away from the product images because product content lets your customers know about the benefits and features of a product to convince them to buy from you. It is experienced that 90% of customers check details and product content before buying them online. Below are the points that you should have on your product page: Related product title Short and sweet product detailed content Specifications and features of the product Product’s size, dimensions, and capacity Brand Information Price All the content and information on your product page should be relevant, helpful, and easy to understand for your customers.
USE IMPRESSIVE PRODUCT IMAGE Do you know that impressive product photos on your product page can help your users make their first mark on your product? Customers decide whether they should buy this product or not when keep looking at the image you have used on the product page. We would recommend you to use the best and high-quality images on your eCommerce product page. There are lots of websites that always prefer to use a light-colored background for showing product photos. It is considered that around 33% of customers prefer to see multiple photos of a product before buying them online.
CLEAR CALL-TO- ACTION A clear call to action is another important factor that can help you boost the conversion rate on your eCommerce product pages. Your product page should have each and every feature with a clear call- to-action. It is very important to have a clear call to action on your product page which lets your customers shop more products from you. Make sure you use a proper color combination on Add to Cart, Shop Now, and Buy Now button that makes your product page highly visible and even more elegant.
CUSTOMER REVIEWS AND RATINGS It is experienced that customer reviews and ratings build the trust of customers on the products and ensure that they are buying the best and highly rated products on your web store. This way you get an opportunity to increase conversion rate by building the trust of customers on your product page so they can clear their doubts and help them to make a purchase decision from your website. Most of the customers prefer to check whole reviews and ratings of products before purchasing them online which ensures that if it is the same products they are looking for. You should let your customers review your products by sending them an email or notification of post- purchase to ask for a review.
INTEGRATE LIVE CHAT FUNCTIONALITY If you have integrated live chat functionality in your web store, your customers have an extra opportunity to ask a question in case if they couldn’t find exactly what they are looking for in the products instead of wandering to and from on your web store. This way you can clear their confusion having in their mind and stop them from leaving your website. Keep in mind that you use a customer-friendly live chat functionality so they do not need to wait long to get the response from your live chat agent and stop them from leaving your website.
MOBILE FRIENDLY Make sure that each and every piece of information you mention on your eCommerce product page should be mobile friendly so that all your customers can get the same details in their mobile device as they see in desktop view. If your product page is not optimized with these features, you are definitely going to decrease the conversion rate on your eCommerce product page that’s because customers doing more and more shopping through mobile devices in comparison to other resources. If you are having a mobile-friendly product page, your web store can get high user experience, performance, scalability, and best shopping experience which enables them to shop from anywhere using their mobile devices.
SEND REMINDER TO YOUR CUSTOMERS If your customers have discarded the shopping cart while browsing on the product pages then sending a reminder to your customers can be a benefit to bring them back on your web store and convince them to shop from you. Here are the things we will let you know and understand why visitor discards the shopping cart? Lack of desired payment option Complicated checkout process Forcing them to sign up Security concerns Unexpected costs
MAGESPARK If you want to increase the conversion rate on your eCommerce product page, keep in mind all these points mentioned above to get high potential customers and better shopping experience on your web store. This way you can help improve conversions and encourage your customers to make more purchases again from your website.
MAGESPARK ABOUT US MageSpark is a leading extension development company that develops and designs premium high- quality Magento 2 themes and extensions. We are passionate about what we do and believe that constant development and sophistication are what make us stand out. Our team specialises in creating cutting- edge Magento Extensions, Themes and custom developments that enhance core Magento functionality, aiming to satisfy the growing needs of merchants, designers and developers worldwide. MageSpark is oriented on finding and presenting the most innovative solutions for solving all eСommerce related tasks. All of our extensions are developed by a team of Magento 2 professionals, who are Magento Certified Developers on years of knowledge and experience, which is exactly is at the heart of what we do. Our primary goal is to deliver the most effective ideas for e-Commerce needs for businesses of all types, including yours. Our main focus at MageSpark is to create beautifully crafted code, packed with useful and back by award-winning customer support.
CONTACT US If you have any questions, concerns or any kind of doubt, feel free to contact us! We will be happy to help you. Email Website Phone support@magespark.com www.magespark.com +91 8200 035083