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Ethos, Pathos, and Logos

Rhetorical Appeals. Ethos, Pathos, and Logos. The art of using words effectively and persuasively. Rhetoric. Rhetoric in Your Life. In your notes… Describe a situation when you effectively used rhetoric . Why do you think your rhetoric was effective?.

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Ethos, Pathos, and Logos

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  1. Rhetorical Appeals Ethos, Pathos, and Logos

  2. The art of using words effectively and persuasively Rhetoric

  3. Rhetoric in Your Life • In your notes… • Describe a situation when you effectively used rhetoric. • Why do you think your rhetoric was effective?

  4. Great, Miss! I now know about rhetoric! But how can I use this…

  5. Attempt to make someone do or accept something as right by making statements that are directed to a specific • person/persons Appeal

  6. Ethos, Pathos, & Logos

  7. Greek for TRUST • Appeals to people’s trust when trying to persuade them Ethos

  8. People are persuaded because they TRUST the speaker • Gain trust by having experience or being an expert Ethos

  9. EEEEEEEEEEEEEEEEEthos is gained when you have EEEEEEEEEEEEExperience or are an EEEEEEEEEEEEEEEExpert

  10. Steve Jobs • What is his ETHOS? • Experience? • Expert?

  11. Michael Jordan • What is his ETHOS? • Experience? • Expert?

  12. Michael Jordan • Does he have ethos with teaching English? • Who has ethos teaching English?

  13. Who could use ethos to convince people NOT to do drugs? • A person who, in the past, has been a drug addict and can tell people first hand, the negative side effects of drugs on not only a body, but on a personal life. • A person who knows what drugs do to the body only because they have studied people who use drugs.

  14. Underline the ethos argument • Scenario: • Someone wants you to donate money to their non-profit which raises money to help people with their need for organ transplants. This person explains there are many people who can not afford transplants, they being one of them. They then show you a picture of themselves after their transplant and state that they were able to receive their transplant because of help from this particular non-profit.

  15. Underline the ethos argument • Scenario: • Someone wants you to donate money to their non-profit which raises money to help people with their need for organ transplants. This person explains there are many people who can not afford transplants, they being one of them. They then show you a picture of themselves after their transplant and state that they were able to receive their transplant because of help from this particular non-profit.

  16. Targets emotions • Appeals to people’s emotions when trying to persuade them • Persuader will use specific words or images to get people to feel the same way they do Pathos

  17. Pathos

  18. Words: beaten, lonely, and abused • Image: Tiger looking afraid • I feel bad for the tigers and how they are treated • I will boycott the circus Pathos

  19. Identify the PATHOS in this commercial • Focus on WORDS and IMAGES • Pathos Pathos

  20. Which uses pathos persuading people to donate to cancer research?Which would be a more effective pathos advertisement to convince people to donate to an organization that raises money to help with cancer research? • A person stating that humans need to find a cure for cancer so people should donate money to help with that. • A cancer survivor sharing their brave story and stating that they would not have been able to receive treatment if it weren’t for that specific organization’s help. You can help other people like her by donating to the org.

  21. Underline the pathos argument • Scenario: • Someone wants to convince you that drinking and driving is dangerous. She shows you a picture of her daughter. Then, she shows a picture of her daughter after many reconstructive surgeries she had to have after being hit by a drunk driver.

  22. Underline the pathos argument • Scenario: • Someone wants to convince you that drinking and driving is dangerous. She shows you a picture of her daughter. Then, she shows a picture of her daughter after many reconstructive surgeries she had to have after being hit by a drunk driver.

  23. Greek for logic • Appeals to people’s logic • Persuader will use specific facts or statistics for somebody who needs solid and proven evidence to be persuaded Logos

  24. LLLLLLLLLLOGOS IS FOR LLLLLLLLLLLLOGIC

  25. 4 out of 5 dentist recommend… • 80% of Americans… • 8 out of 10 teenagers… • Smoking causes cancer. • The Lions are better than the Broncos. Logos Statistics Facts

  26. Recycling Ad This ad says a lot about why Americans should recycle.

  27. Which would have better logos for buying a new car? Which would be a more effective logos advertisement to convince people to buy a specific truck? • Show a hot guy/girl with the truck up in the mountains. • State items such as: engine power, cab/bed size, tire size, hauling capabilities, and 4 wheel drive capabilities.

  28. Underline the logos argument • Scenario: • Your amazing English teacher wants you to go to college. She tells you how happy she would be to see you successful and that people who go to college earn thousands of dollars more than those who do not.

  29. Underline the logos argument • Scenario: • Your amazing English teacher wants you to go to college. She tells you how happy she would be to see you successful and that people who go to college earn thousands of dollars more than those who do not.

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