CONVERSION ARCHITECTURE

1. CONVERSION ARCHITECTURE

2. Industry data Category experience Keyword analysis Geographic data Keyword expansion Testing data Historical data Strong content Results analysis Customer lifecycle analysis What we already know works Conversion analysis Visual considerations

3. Keyword analysis Industry data Category experience Testing data Geographic data Strong content Historical data Conversion analysis Keyword expansion Visual considerations Results analysis Customer lifecycle analysis What we already know works

4. Keyword analysis Industry data Category experience Testing data Geographic data Strong content Historical data Conversion analysis Keyword expansion Visual considerations Results analysis Customer lifecycle analysis What we already know works

6. Proprietary technology for content management and assembly of conversion-architected highly optimized landing and destination pages

7. Not dynamic content! Pre-built content Hundreds, thousands even tens of thousands of pages All unique All content rich All non-duplicative Valuable, useful, important information for each specific user Highly indexable Search engine friendly

8. Capture traffic from a wider spectrum of queries More market share in organic search results Highly ranked and relevant for more keyword strings Stronger content to improve position and CTR Map campaigns to highly targeted content Added efficiency for paid search campaigns Boost quality score and improve positioning on SERPs More visibility, more clicks at a lower CPC

9. CONVERSION ARCHITECTURE