1 / 5

Cultivation

Cultivation. Violence in the Media. Cultivation. How are perceptions of violence “cultivated” through the media? How does the understanding of audience in cultivation differ from that in uses & gratifications ? What images count as “violent?”

wei
Download Presentation

Cultivation

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Cultivation Violence in the Media

  2. Cultivation • How are perceptions of violence “cultivated” through the media? • How does the understanding of audience in cultivation differ from that in uses & gratifications? • What images count as “violent?” • What role do on-screen consequences play in cultivation? • Which are the key genres for media violence? • What, if anything, can be done to reduce cultivation effects?

  3. Cultivation of Violence • Long term • Audience participates • Perceptions out of accord with reality • Violence • Other realms: • Trust • Community

  4. Media Effects on Social Institutions • Condition receptivity • Present role models • Reveal backstage behaviors • Emphasize particular perspectives & values • Forces at work: • Sensationalism • Instant gratification • Oversimplification

  5. Changing Media Messages? • If you were in control of a network, what values, perspectives, appeals would you encourage? How?

More Related