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News Conferences

News Conferences. The Spotlight is on YOU. News Conferences. What ’ s a news conference?. News Conferences. Why host a news conference?. News Conference Format. Podium Who speaks? Ground rules Opening statement Speakers Questions. Preparing for a News Conference.

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News Conferences

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  1. News Conferences The Spotlight is on YOU

  2. News Conferences • What’s a news conference?

  3. News Conferences • Why host a news conference?

  4. News Conference Format • Podium • Who speaks? • Ground rules • Opening statement • Speakers • Questions

  5. Preparing for a News Conference • What do you want your audience to know? (YOUR MESSAGE) • What questions will be asked? • Location • Inviting the media • Pictures

  6. Tackling the Tough Questions • If the news is bad, don’t dance! • How will you fix it? • Reporters WILL ask the tough questions! • Be prepared • Make a bridge • When things go bad

  7. It’s a Wrap! • Ending the News Conference • 25 minutes TOPS • Listen carefully • No repeat questions • Have a good exit • No further questions • Exits!

  8. Never Never Land • Never say, “no comment” • Never lie • Never wear sunglasses

  9. Tips and Tricks • Speakers should introduce themselves before they begin (name, spelling, title) • More than 1 speaker? • Consider a “host” • Know what comments your speakers will make! • Where to look when you speak!

  10. Questions

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