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QX 104 Attracts Listeners Who Are Tech-Savvy:

Call Letters: CFQX FM Dial Position: 104.1 Market: Winnipeg www.qx104fm.com. QX 104 reaches 155,000 people weekly in its full coverage area. QX 104 reaches 114,000 Winnipeg listeners each week !. Age/Gender: Adults 18-54: 68% (index 112) Male: 40% Female: 60% (index 117)

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QX 104 Attracts Listeners Who Are Tech-Savvy:

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  1. Call Letters: CFQX FM Dial Position: 104.1 Market: Winnipeg www.qx104fm.com QX 104 reaches 155,000 people weekly in its full coverage area. QX 104 reaches 114,000 Winnipeg listeners each week! Age/Gender:Adults 18-54: 68% (index 112) Male: 40% Female: 60% (index 117) Education:Post-Secondary Education: 46% College Trade School: Index 117 HH Income: $75,000+: 47% $125,000+: Index 135 Household:Married: 57% Children <12: 24% (index 117) Occupation:Employed: 73% Work Full-time: 55% (index 115) Executives/Managers/Professionals: 20% Each month qx104fm.com reaches 28,757 unique visitors and generates 133,331 page views! Unique Listeners: 6,082 Total Hours Tuned: 176,724 Activities: Aerobics, yoga/Pilates, bike, downhill ski, garden, hike/camp, jog, powerboat/jet ski, snowmobile, play hockey and golf Eat out at family, fast food, ethnic, fine dining, bar/pub restaurants as well as coffee donut shops Go out to: amusement parks, galleries/museums, casinos, concerts, local festivals, the movies, bars/clubs and sporting events Home: Homeowners: 60% Home Improvement Spenders/Past 2 Years: 60% Vacation: Vacationed/Past Year: 67% (index 107) To USA: 43% (index 112), Caribbean/Mexico: Index 143 Investments:RRSPs: 54% (index 105), RESPs: 24% (index 126) Stocks/Bonds 22% (index 108) Mutual Funds: 39% QX 104 Attracts Listeners Who Are Tech-Savvy: They are online: • Researching products/services – 54% • Using social networking sites -54% (index 113) • Banking - 60% (index 109) • Shopping – 44% • Streaming Radio - Index 118 Source: BBM Diary Winnipeg Fall 2013 – Mon-Sun 5a-1a – A12+/Comp %

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