ASEAN – Australia Development Cooperation Program (AADCP) Phase II

1. ASEAN – Australia Development Cooperation Program (AADCP) Phase II Gap Analysis on Implementation of MRA on Tourism Professionals& Feasibility Study for the Establishment of a Regional Secretariat for ASEAN Tourism Professionals National Workshop

2. GA/FS National Workshop 2012 Project Team • Project Director - Wayne Crosbie (waynec@angliss.edu.au) • Project Manager (Gap Analysis)- Jim Irwin (jimi@angliss.edu.au) • Project Manager (Feasibility Study) - Scott Eccleston (scott@leisurecorp.com.au) • Project Officer - Daniel Chee (danielc@angliss.edu.au)

3. GA/FS National Workshop 2012 Workshop Agenda Session 1

4. GA/FS National Workshop 2012 Workshop Agenda Session 2

5. ASEAN – Australia Development Cooperation Program (AADCP) Phase II Mutual Recognition Arrangement (MRA) on Tourism Professionals Presented byWilliam Angliss Institute The views expressed in this report are those of the authors, and not necessarily those of the ASEAN Secretariat and/or the Australian Government.

6. GA/FS National Workshop 2012 ASEAN Economic Community • The AEC will establish ASEAN as a single market and production base making ASEAN more dynamic and competitive with new mechanisms and measures to strengthen the implementation of its existing economic initiatives: • Accelerating regional integration in the priority sectors • Facilitating movement of business persons, skilled labour and talents and • Strengthening the institutional mechanisms of ASEAN.

7. GA/FS National Workshop 2012 Core Elements of Single Market and Production Base • Free flow of goods • Free flow of services • Free flow of investment • Freer flow of capital; and • Free flow of skilled labour.

8. GA/FS National Workshop 2012 MRA on Tourism Professionals • MRA was adopted on 8 January 2009 in Ha Noi, during the 12th Meeting of ASEAN Tourism Ministers • Objectives of MRA: • To facilitate mobility of Tourism Professionals and • To exchange information on best practices in competency-based education and training for Tourism Professionals and to provide opportunities for cooperation and capacity building across ASEAN Member States.

9. GA/FS National Workshop 2012 Benefits of MRA on Tourism Professionals • Facilitate mobility of tourism professionals based on the tourism competency qualification/ certificate • Enhance conformity of the competency based training/education • Skills recognition • Improve the quality of tourism human resources (graduates are ready to work in the industry) • Enhance the quality of tourism services.

10. GA/FS National Workshop 2012 Hotel Services • Front Office • Front Office Manager • Front Office Supervisor • Receptionist • Telephone Operator • Bell Boy  • House Keeping • Executive Housekeeper • Laundry Manager • Floor Supervisor • Laundry Attendant • Room Attendant • Public Area Cleaner • Food Production • Executive Chef • Demi Chef • Commis Chef • Chef de Partie • Commis Pastry • Baker • Butcher • Food and Beverage Service • F&B Director • F&B Outlet Manager • Head Waiter • Bartender • Waiter

11. GA/FS National Workshop 2012 Travel Services • Travel Agencies • General Manger • Assistant General Manager • Senior Travel Consultant • Travel Consultant • Tour Operation • Product Manager • Sales and Marketing Manager • Credit Manager • Ticketing Manager • Tour Manager

12. GA/FS National Workshop 2012 Infrastructure Required for MRA on Tourism Professionals • Common Competency Standards for Tourism Professionals • Common ASEAN Tourism Curriculum • Framework of Curriculum • Description of Curriculum • Regional Qualification Framework and Recognition System • Toolboxes • Regional Organisations • Regional Monitoring Body (ASEAN Tourism Professional Monitoring Committee) • Regional Secretariat • National Organisations • National Tourism Certification Board • National Tourism Professionals Board • Tourism Professionals Registration System (a web-based facility)

13. GA/FS National Workshop 2012 Follow-up Implementation Requirements • Review of ACCSTP Framework and Common ASEAN Tourism Curriculum • Development of Training Tool Box, including training system, training model, training material and learning material as well as assessment material • Development of Train of Trainer (TOT) Program for Master Trainer, Trainers, Master Assessors and Assessors • Design and prepare (build) the ASEAN Tourism Professional Registration System (ATPRS) including the ASEAN Qualifications Equivalent Matrix based on ACCSTP and CATC • Establishment of ATPMC (ASEAN Tourism Professional Monitoring Committee) and representatives of each member states in ATPMC • Assistance to the Least Develop Country (LDC) in implementing MRA on Tourism Professionals • Establishment of Regional Secretariat to facilitate the implementation of MRA on Tourism Professionals • Develop new competency standards

14. ATPMC NTPB A NTPB B Country B Country A ATPRS Job Seeker Registration Job Opportunities Verification Assessment Certification TPCB NTPB Matching Matrix [CATC] Job Interview Work Permit GA/FS National Workshop 2012 Mechanism of MRA for Tourism Professionals

15. ASEAN – Australia Development Cooperation Program (AADCP) Phase II Gap Analysis on Implementation of MRA on Tourism Professionals Presented by Jim Irwin William Angliss Institute The views expressed in this report are those of the authors, and not necessarily those of the ASEAN Secretariat and/or the Australian Government.

16. GA/FS National Workshop 2012 Overview of William Angliss Institute • Australia’s Specialist Centre for Tourism, Hospitality and Foods • Established in 1940

17. GA/FS National Workshop 2012 Overview of William Angliss Institute • Campuses in Melbourne, Sydney and Singapore • Partner campuses in Bangkok, Kuala Lumpur and five major China Centres • More than 20,000 enrolments annually • More than 100,000 alumni worldwide

18. GA/FS National Workshop 2012 William Angliss Initiatives with ASEAN • Developed detailed ASEAN Common Competency Standards for Tourism Professionals (ACCSTP) • Developed Common ASEAN Tourism Curriculum (CATC) and a Regional Qualifications Framework and Skills Recognition System (RQFSRS) • Developing 242 Toolboxes for each Competency Standard in the 6 Labour Divisions

19. GA/FS National Workshop 2012 William Angliss Initiatives with ASEAN • Gap Analysis on Implementation of the Mutual Recognition Agreement (MRA) on Tourism Professionals within the AMS • Feasibility Study for the Establishment of a Regional Secretariat for ASEAN Tourism Professionals • Master Trainer/Master Assessor Program

20. GA/FS National Workshop 2012 Case study: ‘MRA’ in Australia • 1980s: Different tourism qualifications in each of Australia’s eight states and territories • 1990s: Australian tourism qualification framework – the first to be developed • 2000s: Australian nationally accredited tourism qualifications across all states and territories • 2012: Australian tourism qualifications developing an international reputation over time

21. GA/FS National Workshop 2012 AMS – Development of national qualifications frameworks • Almost half of the AMS have developed their national qualifications frameworks • These frameworks have drawn from international experience and best practice

22. GA/FS National Workshop 2012 Gap Analysis Project Deliverables This Project will deliver: • An ASEAN Qualifications Equivalent Matrix (AQEM) mapping out existing tourism professionals qualifications across the AMS

23. GA/FS National Workshop 2012 Gap Analysis Project Deliverables This project will deliver: • Country specific policy recommendations and capacity building needs for implementing the MRA. AMSs require an enabling environment to promote implementation of the MRA. This deliverable will identify the necessary and required: • Legal framework and institutional linkages • Organisational structures • Infrastructure (training facilities, NTPB & TPCB offices) • Human resource capacities

24. GA/FS National Workshop 2012 Project Action Plan • Stage 1 – Produce and present an Inception Report • Stage 2 – Conduct research and national workshops • Stage 3 – Prepare interim report and conduct regional workshop • Stage 4 – Submission of final report

25. GA/FS National Workshop 2012 National Workshops Round 1 – August 2012 • Viet Nam – 2 to 3 August • Thailand – 6 to 7 August • Myanmar – 9 to 10 August • Lao PDR – 13 to 14 August

26. GA/FS National Workshop 2012 National Workshops Round 2 – Aug/Sept 2012 • Singapore – 23 to 24 August • Cambodia – 27 to 28 August • Indonesia – 30 to 31 August • Philippines – 3 to 4 September • Malaysia – 6 to 7 September • Brunei – 10 to 11 September

27. GA/FS National Workshop 2012 Gap Analysis Pre-workshop Questionnaire • In which section of the Tourism Industry do you work? E.g. Government, Industry, Education and Training • Are you familiar with the Mutual Recognition Arrangement (MRA)? Yes or No • What challenges will your Country have in implementing the MRA? • Are there any legislative barriers to the implementation of the MRA?

28. GA/FS National Workshop 2012 Gap Analysis Pre-workshop Questionnaire • Are there any legislative enablers which will assist in the implementation of the MRA? • Does a National Tourism Professional Board (NTPB) exist? If so, do you see it playing an active and effective role in the implementation of the MRA? • What is the role of the NTPB?

29. GA/FS National Workshop 2012 Gap Analysis Pre-workshop Questionnaire • Does a Tourism Professional Certification Board (TPCB) exist? If so, do you see it playing and active and effective role in the implementation of the MRA? • What is the role of the TPCB? • Comment on the ability of the Tourism Vocational Education and Training system to attract suitably experienced and qualified professionals to transition from the Tourism industry into Tourism training.

30. GA/FS National Workshop 2012 Gap Analysis Pre-workshop Questionnaire • List the one, two or a maximum of three Tourism education and training providers you believe are best placed to support the implementation of the MRA through training provision. Base your response/s on the quality of their existing curriculum, personnel and facilities.

31. GA/FS National Workshop 2012 Gap Analysis Pre-workshop Questionnaire • For each of the six labour divisions as listed below list one, two or a maximum of three courses or qualifications currently available which you believe meet or exceed the levels required to support the MRA. • Housekeeping • Front Office • Food & Beverage • Food Production • Travel Agents • Tour Operators

32. GA/FS National Workshop 2012 Gap Analysis Pre-workshop Questionnaire • List any “in house” training initiatives which enjoy a good reputation and have earned the respect of the Tourism industry. • List any significant institutional linkages between a Tourism training provider and: • Another such local provider: • Another such provider elsewhere in ASEAN: • Another such provider elsewhere across the world:

33. GA/FS National Workshop 2012 Gap Analysis Pre-workshop Questionnaire • Where are the best Tourism training facilities in your country? • Why are they the best? • What is the most respected Tourism industry course or program in your country? Why is it so? • Please make any other comments pertaining to gaps which exist, and the measures which might best address those gaps.

34. End of Gap Analysis PresentationThank you

35. ASEAN – Australia Development Cooperation Program (AADCP) Phase II Feasibility Study for the Establishment of a Regional Secretariat for ASEAN Tourism Professionals Presented by Scott Eccleston William Angliss Institute The views expressed in this report are those of the authors, and not necessarily those of the ASEAN Secretariat and/or the Australian Government.

36. GA/FS National Workshop 2012 Feasibility Study Major Objectives • Assess the need on behalf of the ASEAN Tourism Professionals Monitoring Committee (ATPMC) for the establishment of a Regional Secretariat and whether it is the best option to respond to the Mutual Recognition Arrangement (MRA) requirements ?

37. ATPMC NTPB A NTPB B Country B Country A ATPRS Job Seeker Registration Job Opportunities Verification Assessment Certification TPCB NTPB Matching Matrix [CATC] Job Interview Work Permit GA/FS National Workshop 2012 Mechanism of MRA for Tourism Professionals

38. GA/FS National Workshop 2012 Feasibility Study Major Objectives • If not the best option what are other alternatives ? • If the best option - Identify how the secretariat should operate - processes and mechanisms • How to support the work of the ASEAN Tourism Professionals Monitoring Committee (ATPMC) and related institutions to implement the MRA • Identify potential funding sources and required commitment from ASEAN Member States (AMS) to support the proposed Secretariat

39. GA/FS National Workshop 2012 Establishment of Secretariat – Why? • Support the work of the ASEAN Tourism Professionals Monitoring Committee (ATPMC) • Create awareness and disseminate information about the MRA for Tourism Professionals within ASEAN • Formulate and update necessary mechanisms to enable the implementation of MRA • Promote, update, maintain and monitor the ASEAN Common Competency Standards for Tourism Professionals (ACCSTP) and the Common ASEAN Tourism Curriculum (CATC)

40. GA/FS National Workshop 2012 Establishment of Secretariat – Why? • Facilitate the exchange of information concerning assessment procedures, criteria, systems, manuals and publications relating to this Arrangement • Training: • ASEAN Master Assessor • ASEAN Master Trainer • Exchange of Master Assessor/Trainers between ASEAN Member States • Develop English language in AMS • Certification of tourism certification body at national level

41. GA/FS National Workshop 2012 Establishment of a Secretariat – Why? • Maintain ASEAN Tourism Professionals Registration System (ATPRS): web-based facility to disseminate details regarding the list of Foreign Tourism Professionals duly certified in accordance with MRA • Research and Development Other? • Report its work progress to the ATPMC and ASEAN National Tourism Organisations (NTOs) • Such other functions and responsibilities that may be assigned to it by the ATPMC and NTOs in the future

42. GA/FS National Workshop 2012 Structure Secretariat • Chairman • CEO • Head of Divisions • Training • ACCSTP & CATC • Appraisal Tourism Professionals (TP) • Educating TP • Assessment TP • Certification TP • MRA Accreditation TP • AMS Industry Training

43. GA/FS National Workshop 2012 Structure Secretariat • Head of Divisions • IT • Manage MRA • Website • Data Base • Membership Services • Employment opportunities • E News & Events • Industry Partners • Finance & Administration

44. GA/FS National Workshop 2012 Reporting Mechanism Secretariat

45. GA/FS National Workshop 2012 Potential Revenues Secretariat • Membership • Tourism Professionals • Industry Partners • Commissions on Services • Advertising • Sponsorship • Other? • ATPRS (Registration System) • Companies/Employer • Training • Master Trainer/Master Assessor • Short Course Qualifications • English Language • Certification/Licensing • Individuals • Organisations

46. GA/FS National Workshop 2012 Key Issues Feasibility Study • Seek approval from ATPMC on methodology • Engage with stakeholders to confirm priorities • Ensure recommended outcomes reflect the regional stakeholder needs • Ensure alignment with and support of MRA implementation • Provide justifiable evidence to support/reject a Regional Secretariat as the best option to support the implementation of the MRA

47. GA/FS National Workshop 2012 Key Issues Feasibility Study • Learn from existing structures similar to the proposed Regional Secretariat • Promote proposed Secretariat to stakeholders (Governments, Industry, Education and Training institutions, Practitioners and Industry Agencies) plans to manage and monitor implementation of the MRA • Gain support from stakeholders for ongoing financial and operational support – objective for a sustainable Regional Secretariat Tourism Professionals!

48. Action Plan Feasibility Study • 48 GA/FS National Workshop 2012 • Stakeholder Consultation • AMS Workshops (10) July / September 2012 • NTO’s - Tourism Boards • Relevant Government Ministries / Departments • Industry Peak Bodies • Relevant Industry Associations • Training and Education Providers • Consult Industry Enterprises • Present Recommendations Regional Workshop ATPMC September 2012

49. GA/FS National Workshop 2012 Project Deliverable Feasibility Study • ATPMC to make an informed decision on the establishment of a Regional Secretariat • Recommend the best model to support the implementation of the MRA for Tourism Professionals.

50. End of Feasibility Study Presentation Thank you