Alignment With Lead Nurturing
Download the PDF: https://www.demandmetric.com/content/align-sales-marketing-lead-nurturing
The sales team complains that the tradeshow, web, or other leads they get are junk. The marketing
department says the sales team doesn’t even call the quality leads they produce. Does this sound
familiar? The basis for this common rift is a poor lead generation, qualification, scoring, and nurturing
program.
This How-To Guide will outline the following:
What is lead nurturing?
What are the benefits of lead nurturing?
Action plan for getting started
If you already have a deep understanding of lean nurturing, this guide isn’t for you. Instead, we
recommend that you conduct a benchmarking exercise so that you can create a game plan for improving
your lead nurturing capabilities. To learn more, read our Revenue Marketing Transformation Guide.
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