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Social media considerations for local government

Social media considerations for local government. Susan Bentley Library & Information Services Manager. Social media. Facebook Free online social networking tool Multimedia platform Can choose settings to be public or private Twitter Free online social networking tool

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Social media considerations for local government

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  1. Social media considerations for local government Susan Bentley Library & Information Services Manager

  2. Social media • Facebook • Free online social networking tool • Multimedia platform • Can choose settings to be public or private • Twitter • Free online social networking tool • 140 character posting • Public • Immediate

  3. Where do you go online? • GSC website? • Email website? • Chat service? • Facebook is where many people go to hang out online. • Go to them, hook their interest, and lead them back to the GSC website. • Need to test out new media opportunities in order to stay relevant and open to new innovations

  4. Promotional tool • What is on the GSC website? Could also be on Facebook • Announcements and photos for: • Upwelling Portland Festival (on Facebook) • Cultural Collection (on Facebook) • Rates due?? GSC news • PowerMate available for residents • Meet The Mayor – Corangamite • Publications for public comment • L2P Program

  5. Community Engagement • Excellent platform for community engagement for some sections of the community • Information literacy of younger generations comprehend and enjoy multimedia display of information more that complex text • Avenue for feedback is immediate and could be captured in innovative ways i.e. Befriend The Mayor • Recent example in USA about young man being banned from attending the school Prom

  6. QLD Police during recent floods • Communicate vitally important information • Bypass the media as a messenger • Involve the public by both listening to what they had to say and to answer their questions • Monitor what the public were thinking and feeling so that they could better meet their needs • Help people help themselves and their communities

  7. Marketing tool • Use of social media tools needs to be outlined in the broader Marketing Plan • Successful use of these tools usually occurs because someone is “employed” to administer this task – “Online Communications Officer” • These tools require constant attention and monitoring and a planned schedule of publication. • Find a balance between too much and not enough updating posts

  8. Organisations using Facebook • Portland Discovery Coast Victoria • Portland Seaview • Portland Sporstpower • Bridgewater Café • Casterton Victoria • Safe Harbour Program - Victoria • Alcoa • Portland Arts Company

  9. Live video streaming • Live video streaming of something i.e. interview with The Mayor • Audiovisual tech set-up required • Go live via Facebook and Ustream • Repeat announcements for live session on Facebook and Twitter leading up to event • E.g. Gary Vaynerchuk wine seller and public speaker

  10. Some things to consider • Organisations exist as a “page” • People then choose to “like” the “page” in order to follow it • Response to comments – good and bad • Frequency of updates? • Who is your audience? It is a worldwide platform. i.e. Portland USA;Glenelg SA • Comment etiquette from all GSC staff? • Department of Social Justice Social Media Policy

  11. An example

  12. Social Media Policy video http://www.youtube.com/watch?v=8iQLkt5CG8I

  13. Some useful links • Victoria Online – Social Media (list of organisations and Councils that use Facebook) http://www.vic.gov.au/social-media/facebook.html • Government 2.0 Action Plan http://www.egov.vic.gov.au/victorian-government-resources/government-2-0-action-plan/government-2-0-action-plan-victoria.html • So what is Government 2.0? http://www.egov.vic.gov.au/government-2-0/so-what-is-government-2-0.html

  14. More info • Guidance for use of social media in the Victorian public sectorhttp://www.ssa.vic.gov.au/CA2571410025903D/WebObj/PSSC_Social_Media/$File/PSSC_Social_Media.pdf • Facebook Marketing Solutions Success Storieshttp://www.facebook.com/marketing?sk=app_7146470109 • 7 Tips to Successful Engagement on Facebookhttp://site14.fourfiveone.com/2010/12/08/7-tips-to-successful-engagement-on-facebook/ • Department of Justice Social Media Policyhttp://www.justice.vic.gov.au/wps/wcm/connect/justlib/DOJ+Internet/Home/About+Us/Our+Values+and+Behaviours/Social+Media+Policy/

  15. More info • Qld Police example webinarhttp://rodlaird.hostinguk.org/default.asp?page=1018 • The benefits of social networking services literature reviewhttp://www.inspire.org.au/wp-content/uploads/2011/04/FINAL_The_Benefits_of_Social_Networking_Services_Lit_Review.pdf

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