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Standardization Activities on IPTV in CCSA: Global Collaboration and Market Development in China

This overview highlights the standardization efforts and market growth of Internet Protocol Television (IPTV) in China as led by CCSA. The current status of IPTV activities, published standards, and ongoing developments are detailed. Market data shows the increasing IPTV user base and market trends, emphasizing the shift towards capability and quality optimization. The strategic direction focuses on aligning with global standards, ITU-T recommendations, and collaborating with various organizations. The challenges of convergence and the need for a unified architecture supporting flexible business models are addressed. The proposed actions include revising standards, developing new architectures, and enhancing capabilities such as ad insertion and audience measurement. The CCSA IPTV Standards Framework is highlighted, showcasing an open standardized IPTV system architecture and components for value-added service development.

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Standardization Activities on IPTV in CCSA: Global Collaboration and Market Development in China

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  1. Standardization activities on IPTV in CCSA Kai Wei, CATR, China Global Standards Collaboration (GSC) GSC-15

  2. CCSA Current IPTV Activities 14 standards published 40 under development • CCSA IPTV initiatives: Phase One • Task#1- overall issues, finished • IPTV scenario,requirements, architecture • Task#2- sub-systems arch & framework, Aug 2009 • CDN, DRM, security etc. • Task#3- STB interface and interoperability, finished • EPG, content delivery, service mgmt., terminal device mgmt. • Task#4- quality monitoring, May 2010 Task#1,finished Task#2, DRM, CDN FCD Task#3,finished Task#4 finished Phase Two Started Aug 2005 2007 2008 2006 2009 2010

  3. IPTVmarket development in China • IPTVuser base still grows sharply • 4.6M (up to the end of 2009) • Increase rate keep high: 111.7% against 08 • Estimated 14.5M by 2011 (Analysys Inc. 2010) Data Source: CCID & CATR,2010

  4. Market focus is shifting Emphasize on capability & quality optimization and openness To support a more sustainable business model… Now Next -------------------------------------------------------------------- TV like service  rich broadband app Video definition SD  HD & Mobile TV & movie  User generated content Closed system  Open system STB  Terminal Convergence Fixed  Mobile IPTV …

  5. Strategic Direction • Accommodate requirements abstracted from • real operational need • identified IPTV market trends • Keep in line with Global Standard activities • adopt ITU-T IPTV recommendations as much as possible • make contribute to the ITU-T IPTV activities and other SDOs • liaise with ITU-T, IETF, ETSI, ATIS, and other SDOs • Strengthen cooperation with regional organizations • CJK • APT

  6. Challenges • Convergence introduces challenges • To define Unified architecture which should support Practicable & Flexible Business model • To open system capabilities to others, while the system must be manageable and in high level of security • To provide many kinds of terminal device access to IPTV for personal and adapted application and content

  7. Next Steps/Actions • Develop 2nd version of IPTV service requirements • Call for new requirements from the industry • Revise CCSA IPTV service requirements standard • Develop new version of CCSA IPTV Architecture • Revise IPTV Architecture according those new requirements • Add new capabilities, e.g. Ad insertion, audience measurement, mobility management, UGC • Expose capabilities (API) to third party SPs • Encourage members to participate IPTV work of ITU-T • Cooperate with other SDOs

  8. Proposed Resolution [optional] • N/A

  9. Supplement Slides ——highlight of CCSA IPTV Standards

  10. Framework - Open standard IPTV System Architecture • An open standardized IPTV functional architecture and the components which were very clearly defined • The division of the major components guiding the industrial chain division and development of IPTV in China, especially for the content providers and terminal manufactures • An open environment for the rapid development of value-added services

  11. Applications Middleware Service Components Operation System Hardware & Drivers Browser-based Open Terminals • To develop different IPTV terminals to meet the demand of different users • Individual software framework for IPTV terminal device, guiding the industry to develop a variety of terminal for different software requirement levels • With the WEB technology, the browser-based EPG functionality enabling an open and flexible development environment of EPG user interface • The comprehensive standards of set-top box middleware supporting third-party value-added applications

  12. Interconnection interface - to achieve full interoperability between platform and terminals • WEB technology with expansions in service management interface and EPG portal interface • Media delivery interface supporting multicast, unicast streaming • TR069/SNMP technology in terminal management interface

  13. Service quality and performance monitoring technology • Service quality/performance parameters and statistics analysis /definition • Distributed monitoring points，different monitoring methods based on IPTV system architecture and implementation • Centralized management platform for effective and convenient analysis and statistic • identifying and locating faults as soon as possible In the event of a failure, to improve the operation and maintenance system in reducing response time and ensuring service quality

  14. Content Operation Service Management Media Delivery Media Management (Pre-Processing) Media Distribution Node Management Media Storage Media Serving Media Routing Media Control Client Media Delivery System • IP-based private network • Streaming media as the main Distributed target • Framework agnostic to any bearing network

  15. Digital Right Management • Independent content key management and authorization management • Supporting different privilege levels and domains • Customized for the co-operation situation of China's IPTV • Supporting the multi-service integration of complex applications • Compatible with a variety of international standards including OMA

  16. CCSA IPTV Interoperability Testing • Large-scale interoperability conformance test • Purpose: • Verifying and Supporting the work of standardization • Continuously improving standards with practical and operational experience • Test: • A series of interoperability events from May 2007 to October 2008 organized by MIIT, CCSA and CTC • Participating platform manufacturers: over 6 • Participating STB manufacturers: over 15 • The first successful and fully interconnections between terminals and platforms • Effective promotion for the standardization and development of IPTV Industry • IPTV systems and STBs support AVS codec FiberHome …………

  17. Thanks for your attention

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