Unit 5

1. Unit 5 Big Business

2. Lesson A Success stories Lesson B Big business Vocabulary Link International companies These people are talking about their companies. Read what they say. Notice the words in blue. This company employs 500 people. We manage three offices in three different countries. We produce millions of computer games and ship them to many countries.

3. Lesson A Success stories Lesson B Big business Vocabulary Link International companies These people are talking about their companies. Read what they say. Notice the words in blue. Our customers want new products. To compete with other companies, we must work to develop new products first. We advertise using TV commercials and the Internet. You can purchase our products in stores or online.

4. Lesson A Success stories Lesson B Big business Vocabulary Link International companies Use the correct form of the words in blue from the pictures to complete the sentences below. employ, manage, produce, ship, compete, develop, advertise, purchase produces purchase 1. Starbucks ________ and sells bottled coffee drinks. They also ________ coffee from farmers and sell it in their stores. Starbucks has over 5,500 stores and ________ thousands of people worldwide. employs develops 2. Microsoft ________ software and Internet technology for computer users. They ____ their products to Europe, Asia, and Latin America. They ________ branch offices in more than 60 countries. ship manage 3. In 1971, Nike was a young company. Its owners paid a struggling designer only $35 for their famous “swoosh” logo. Today they use the logo to ________ their products and to _________ with other sports and fitness companies worldwide. compete advertise Keys

5. How to Avoid Bankruptcy • 1. new words • 2. listen to the dialog. Expressions: Have you any suggestions about how we can avoid bankruptcy? Downsizing would certainly reduce our operating costs. They are usually overstaffed. A fairly decent severance package Office computerization/ streamline/ eliminate

6. Lesson A Success stories Lesson B Big business Speaking Tell me about your company. Talking about approximate amounts Useful Expressions Talking about approximate amounts Approximately 400 employees work here. The average worker earns about $20,000 per year. We have a large number of opportunities to expand our business. We spent nearly three months on the project. Our profits will decline over two percent this year. You can save up to 50% if you buy it now.

7. Lesson A Success stories Lesson B Big business Speaking Tell me about your company. Listen to this interview with a successful businesswoman. Underline the expressions she uses to talk about approximate amounts. Host: Woman: Host: Woman: Host: Woman: Host: Woman: So, welcome to our show. Why don’t you tell our listeners who you are and what you do. My name is Beverly Smith. I’m the CEO for TalkBack Communications. Can you tell us your company? Certainly. Our company was founded in 1995. We’re based in New York City. We have about 10,000 employees worldwide. What does your company do? We do business in fields, such as telecommunications and computers. Our main area of business is new cell phone technology. I hear your company is doing quite well. Well, we made five million dollars profit last year. Experts say our company will grow by 10% next year. about _____ a large number of _______________ over ____ up to ____ Keys

8. Lesson A Success stories Lesson B Big business Speaking Tell me about your company. Practice the conversation with a partner. Host: Woman: Host: Woman: Host: Woman: Host: Woman: So, welcome to our show. Why don’t you tell our listeners who you are and what you do. My name is Beverly Smith. I’m the CEO for TalkBack Communications. Can you tell us your company? Certainly. Our company was founded in 1995. We’re based in New York City. We have about 10,000 employees worldwide. What does your company do? We do business in fields, such as telecommunications and computers. Our main area of business is new cell phone technology. I hear your company is doing quite well. Well, we made five million dollars profit last year. Experts say our company will grow by 10% next year. about a large number of over up to

9. Lesson A Success stories Lesson B Big business Speaking Tell me about your company. Create your own company and complete a company profile for it. Company Profile Name of company: ___________________ Location:___________________________ Number of employees: ________________ Fields you work in: __________________ __________________________________ Main industry: ______________________ Current projects:_____________________ __________________________________ Profit/loss in past year: _______________ Growth prospect for next year: _________ __________________________________

10. Lesson A Success stories Lesson B Big business Speaking Tell me about your company. Play the parts of a TV host and a business professional. Ask and answer questions about your companies. Use the Useful Expressions to help you. Information for practice Questions the host may ask What does your company do? Can you tell us about your company? Where are you based? How many employees does your company have? What was your profit last year? What’s your current project? What are you developing now? Is your company doing well? …

11. Lesson A Success stories Lesson B Big business Communication Company profiles Read this company profile. MTV was launched on August1, 1981. A video called “Video Killed the Radio Star” was shown first. MTV was not very popular in the beginning. That changed, however, when Michael Jackson’s videos were played by the network. In 1985, MTV started a second video channel, VH1. In the 1990s, MTV Asia, MTV Latino, and MTV Russia were started. Today MTV is a world wide success story. It still shows music videos. Other programs are broadcast by MTV as well. MTV is consistently voted one of the most popular TV stations by young TV viewers.

12. Lesson A Success stories Lesson B Big business Communication Company profiles Make notes about MTV. Divide your notes into the history of MTV, and MTV today. History of MTV MTV Today was launched in 1981 does music videos and other programs

13. Lesson A Success stories Lesson B Big business Communication Company profiles Fill in the blanks with the information you hear. HISTORY OF THE COMPANY This company was originally started as (1) by two (2) in 1994. In the beginning it was called “(3) to the World Wide Web.” Their product was placed on two (4) . The computers were named after two sumo wrestlers. The company (5) . Many stories were broadcast about it in the 1990s. students a hobby Jerry and David’s Guide computers grew quickly THE COMPANY TODAY This company’s (6) destination is visited by (7) people worldwide. It is used to find (8) . Free (9) are offered, too. Most of its (10) is provided by advertising. Its main offices are found in California. Internet millions e-mail services information profit Keys

14. Lesson A Success stories Lesson B Big business Communication Company profiles Develop the profile of the company you created in the previous activity. Include some information about its past. Then tell your partner about your company’s history and what it does today.

15. Lesson A Success stories Lesson B Big business Global Viewpoints Companies and advertising Before You Watch Words and phrases shelter management consulting firm executive brochure smoothie hand out flyer advert janitorial service after hours Language Notes

16. Lesson A Success stories Lesson B Big business Global Viewpoints While You Watch What companies does each person describe? Watch the interviews and match the names with the information.

17. Lesson A Success stories Lesson B Big business Global Viewpoints While You Watch What companies does each person describe? Watch the interviews and match the names with the information. ■ a. a smoothie business that was founded by college students b. a company that helps get housing, food, and shelter c. a successful janitorial business d. a company that produces complex, easy-to-remember ads e. a company that offers training programs f. a company that employs about thirty people 1. Catherine ___ 2. Gian ___ 3. Kevin ___ 4. Malinda ___ 5. Calum ___ 6. Dave ___ b e a f d c Keys

18. Lesson A Success stories Lesson B Big business Global Viewpoints While You Watch Watch the interviews again and fill in the blanks.

19. Lesson A Success stories Lesson B Big business Global Viewpoints While You Watch Watch the interviews again and fill in the blanks. ■ Gian: Kevin: David: My company is a management consulting firm. We do education for (1) . I make (2) that I send out to many executives throughout the United States. We invite those people to come to our trainings. My friends and I founded a (3) business back in college. We advertise by (4) and we also hand out (5) to students on campus. My friend’s dad’s business is a (6) . And businesses call him and he has people come in and clean the building, after hours. The business is successful because he’s a very hard worker. executives brochures smoothie flyers word of mouth a janitorial service Keys

20. Lesson A Success stories Lesson B Big business City Living “Furniture Showroom” – Take one Main characters Takeshi Mifune Mike Johnson John Howard Tara Greene

21. Lesson A Success stories Lesson B Big business City Living Preview In this episode, Takeshi films his first TV commercial with a little help from Mike. I can’t believe Tara got sick! And on the day of my first real commercial shoot. Takeshi gets his first “real” job filming a commercial for a furniture store, but there’s a problem.

22. Lesson A Success stories Lesson B Big business City Living Preview In this episode, Takeshi films his first TV commercial with a little help from Mike. Hello there. My name is John Howard, president of Furniture Showroom … But not to worry, Mike takes Tara’s place as Takeshi’s assistant for the commercial.

23. Lesson A Success stories Lesson B Big business City Living Preview In this episode, Takeshi films his first TV commercial with a little help from Mike. All our loungers are covered in 100% genuine leather … The filming goes very well and Mike does a great job showing off the furniture while Mr. Howard speaks.

24. Lesson A Success stories Lesson B Big business City Living Preview In this episode, Takeshi films his first TV commercial with a little help from Mike. But then, something unexpected happens during the shoot and Takeshi doesn’t know what to do.

25. Lesson A Success stories Lesson B Big business City Living Preview In this episode, Takeshi films his first TV commercial with a little help from Mike. Who know what’ll happen … Later, Tara asks about the commercial, and Takeshi’s not too sure about it. However, his opinion soon changes …

26. Lesson A Success stories Lesson B Big business City Living Preview Look at the photos. Then match the information to make true sentences. All our loungers are covered in 100% genuine leather… Hello there. My name is John Howard, president of Furniture Showroom … I can’t believe Tara got sick! And on the day of my first real commercial shoot. Who know what’ll happen … 1. Takeshi is making _____ 2. The commercial is about _____ 3. Mike helps Takeshi _____ 4. Mr. Howard is _____ 5. In the commercial, Mr. Howard talks about _____ 6. Tara wants to know _____ f a. the president of Furniture Showroom. b. make the commercial. c. a leather chair. d. about the commercial. e. a furniture store. f. his first TV commercial. e b a c d Keys

27. Lesson A Success stories Lesson B Big business City Living While You Watch What’s the story? Watch the video and check (√) True or False. Correct the false sentences.

28. Lesson A Success stories Lesson B Big business City Living While You Watch What’s the story? Watch the video and check (√) True or False. Correct the false sentences. True False ■ • Mike is helping Takeshi shoot a film school project. • 2. Tara was originally scheduled to help Takeshi. • 3. Tara had to study, so Mike agreed to help out. • 4. During the shoot, Mike falls a sleep on the sofa. • 5. At first, Takeshi is unsure about how Mr. Howard feels about the tape. • 6. Mr. Howard calls and says the tape was unsatisfactory. • 7. Mr. Howard says his company wants Takeshi to remake the tape. • 8. Takeshi says he’s sorry that he got angry at Mike. √ commercial Keys

29. Lesson A Success stories Lesson B Big business City Living While You Watch While You Watch What’s the story? Watch the video and check (√) True or False. Correct the false sentences. True False • Mike is helping Takeshi shoot a film school project. • 2. Tara was originally scheduled to help Takeshi. • Tara had to study, so Mike agreed to help out. • 4. During the shoot, Mike falls a sleep on the sofa. • At first, Takeshi is unsure about how Mr. Howard feels about the tape. • Mr. Howard calls and says the tape was unsatisfactory. • 7. Mr. Howard says his company wants Takeshi to remake the tape. • 8. Takeshi says he’s sorry that he got angry at Mike. √ commercial √ √ was sick √ √ √ satisfactory √ make more tapes √

30. Lesson A Success stories Lesson B Big business City Living While You Watch Here are some useful expressions from the video. Everyday English Describing business positively the most successful excellent quality great design 100% genuine most comfortable the best product the right price affordable prices stylish talk about … Check! Hello there! folks That should do it. encore why

31. Lesson A Success stories Lesson B Big business City Living While You Watch Watch the video again and fill in the blanks with the information you hear. • Mike: • Takeshi: Mike: • Takeshi: • Don’t worry about it. It’s going to be great ... especially since you have a “lovely assistant” like me. • Right ... there, (1) ______________. Got your signs? • (2) ______! • Ready, Mr. Howard? And rolling … OK … “Furniture Showroom” commercial — take one. that should do it Check Keys

32. Lesson A Success stories Lesson B Big business City Living While You Watch Watch the video again and fill in the blanks with the information you hear. • Mr. Howard: • (3)__________! My name is John Howard, president of Furniture Showroom, and I’m here to tell you why we’re one of (4) ________________ furniture stores around. The keys to our success are: (5) ______________, (6) ___________ , and (7)______________ . And who are these keys for? (8) ____ for you — our customers! And that’s why I’m here today to show you some of our premier pieces. Like this sleek and (9) _____ lounge chair. All our loungers are covered in (10) ____________ leather, and built with solid steel-frame construction. Take a look at that — (11) ________ well-made. Or take a look at … See for yourself ! Hello there the most successful excellent quality great design affordable prices Why stylish 100% genuine talk about folks • You know, (12) ____ , Furniture Showroom is not one of those fly-by-night operations —“here today, gone tomorrow.”… we really pride ourselves in giving you (13) _____________ , at (14)_____________ ! So come on down to Furniture Showroom and take a look at our ... the right price the best product Keys

33. Lesson A Success stories Lesson B Big business City Living While You Watch Watch the video again and fill in the blanks with the information you hear. … … … … … … • Mike: • Takeshi: • Mike: Well, you know what this calls for, don’t you? Yeah … an apology. No, an (15) ______ ! encore … … … … … … Keys

34. Lesson A Success stories Lesson B Big business City Living After You Watch Read these popular advertising slogans. Complete each one with a word from the box. What kind of product or service do you think each one was used for? milk driving flowers news skies world 1.“Got ____?” 2. “Say it with _______.” 3. “Fly the friendly _____.” milk flowers skies 4.“All the _____ that’s fit to print.” 5. “The ultimate ______ machine.” 6. “Give us 20 minutes and we’ll give you the _____.” news driving world Keys

35. Lesson A Success stories Lesson B Big business City Living After You Watch Present your ad to the group. Your classmates will use the checklist below to rate your ad. Yes No 1. Is the slogan easy to remember? 2. Is the ad eye-catching? 3. Is the message positive? 4. Is the design simple and clean? 5. Is the ad original? 6. What do you like most about this ad? _____________________ 7. Would you buy this product? Why or why not? _____________ ____________________________________________________