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Finance report Howard university alumni association. Submitted by dawn m. cooper, v. p. of finance May 2014 alumni council meeting. FY 2013-2014 through January, 2014 at a glance. Total Revenues: $63, 860 Total Expenses: $71, 301 Total Budgeted, FY ‘13-’14: $137,020
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Finance reportHoward university alumni association Submitted by dawn m. cooper, v. p. of finance May 2014 alumni council meeting
FY 2013-2014 through January, 2014at a glance dc/HUAA/52014 Total Revenues: $63, 860 Total Expenses: $71, 301 Total Budgeted, FY ‘13-’14: $137,020 Total Budget Remaining, FY ‘13-’14: $65,717
Revenues by category: FY ‘13-FY ’14through January, 2014 dc/HUAA/52014
Top 5 areas of spendFY ‘13-FY ‘14 through January 2014 dc/HUAA/52014
Membership revenues by monththrough february, 2014 dc/HUAA/52014
Since we met last…“hands across howard*” campaign • Why • To raise money for the Emergency Scholarship Fund • How • Through Mobile Donate, give via text • Donors linked to brief web form • Marketing Plan • Rolled out to constituent units at May meeting • C Us encouraged to promote at all events for 1 year, meetings, gatherings, etc. • Contest for CU with most donations (code driven)s • How Long • To run from May 10, 2014 to April 1, 2015 • Winner and donation amounts announced at May, 2015 meeting *Hands Across Howard name credited to David McGruder HU Alum dc/HUAA/52014
Since we met last…market HUAA to top 10 alumni markets via print ad • Benefits • Increase visibility in top markets • Communicate “hot topics” as it relates to HUAA • Develop another tracking mechanism for HUAA memberships PASSED dc/HUAA/52014
Since we met last-Project 2014building 1st year alumni membership into graduation fee • Benefits • To create a seamless linkage between graduation and the transition to an alumni constituent unit • To strengthen the idea of give-back in newly Howard alumni • To add automatic revenue stream to HUAA, avg. of 2000 graduates X $35 = $70,000 PASSED dc/HUAA/52014
UPDATESAlumni marketing campaign • Project redesigned. Howard contact is no longer in role. • New publisher and interim editor of Defender in Chicago is interested in helping • Costs will have to be renegotiated dc/HUAA/52014
UPDATESPROJECT 2014 • Our President and HUSA collaborated on plan and agreed to implement • President will meet with Howard administration for anticipated start of Fall 2014 • Assuming Fall 2014 start should mean revenues to HUAA by no later than end of Q1, FY 2014 dc/HUAA/52014
Howard university Alumni AssociationProject2014 An Initiative to Increase Engagement of Graduating Seniors to HUAA
Background • The Howard University Alumni Association currently auto-enrolls it’s approximately 2000 undergraduates into HUAA upon graduation. • Graduates are not charged the association fee of $35 for their first year • While the constituent units have access to the database of recent graduates, there is no formal plan to fully engage them with their local club • HUAA leadership sees a tremendous opportunity to improve the relationship of recent graduates and the Association • The opportunity also exists to increase revenues to the Association, creating a win-win for the Association, the University and, most importantly, the recent graduate dc/HUAA/52014
strategy dc/HUAA/52014
strategy dc/HUAA/52014
strategy dc/HUAA/52014
Anticipated outcomes Through Project 2014, HUAA will have a plan in place to actively engage new alumni with their local constituent units Through Project 2014, alumni will be a part of a seamless plan to get them integrated into the Alumni Association. Through Project2014, HUAA has the opportunity to increase revenues by bringing in approximately $70,000 annually dc/HUAA/52014
GOOD NEWS FOR Fiscal year 2014!! dc/HUAA/52014