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MIKE DARCEY GROUP DIRECTOR OF STRATEGY BSKYB

THE DIGITAL WORLD OF MEDIA AND ITS EFFECT ON SOCIETY THE ONGOING CHOICE REVOLUTION IN VIDEO SERVICES. MIKE DARCEY GROUP DIRECTOR OF STRATEGY BSKYB. TV is worth talking about. Most of us spend a great deal of our life watching TV Powerful medium for conveying news and current affairs

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MIKE DARCEY GROUP DIRECTOR OF STRATEGY BSKYB

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  1. THE DIGITAL WORLD OF MEDIA AND ITS EFFECT ON SOCIETYTHE ONGOING CHOICE REVOLUTION IN VIDEO SERVICES MIKE DARCEY GROUP DIRECTOR OF STRATEGY BSKYB

  2. TV is worth talking about • Most of us spend a great deal of our life watching TV • Powerful medium for conveying news and current affairs • Source of shared national experiences • Even entertainment is OK THE DIGITAL WORLD OF MEDIA AND ITS EFFECT ON SOCIETY

  3. Remember what TV was like 15 years ago? THE DIGITAL WORLD OF MEDIA AND ITS EFFECT ON SOCIETY

  4. Before multichannel TV arrived • Only four channels to choose between • Strong policy tendency towards paternalism • BBC with a duty to inform, educate and entertain • ITV with a raft of programming obligations • Channel 4 told not to compete THE DIGITAL WORLD OF MEDIA AND ITS EFFECT ON SOCIETY

  5. The first revolution: analogue multichannel • Murdoch not invited in to join the club • BT and SES launch the Astra satellite • Robust encryption technology • Sky grabs the football rights (part 1) • Cable operators allowed to sell telephony THE DIGITAL WORLD OF MEDIA AND ITS EFFECT ON SOCIETY

  6. Analogue satellite hits the buffers THE DIGITAL WORLD OF MEDIA AND ITS EFFECT ON SOCIETY

  7. The second revolution: digital transition • Sky ignores the digital business plan • The EC kicks Sky out of the BDB (digital terrestrial) joint venture • Noble BBC supports the digital satellite platform • Sky and ONdigital give away the digital set top box for free • The magic of the word “digital” • Cable operators get a little carried away • ONdigital, not wanting to miss out, gets carried away too THE DIGITAL WORLD OF MEDIA AND ITS EFFECT ON SOCIETY

  8. State of play today: a Choice revolution • Enhanced pay TV offerings – 500 services on satellite • New digital free-to-air phenomenon, driving us to analogue switch off • Interactive services • Personal Video Recorders (PVRs), especially “Sky+” THE DIGITAL WORLD OF MEDIA AND ITS EFFECT ON SOCIETY

  9. Enhanced pay TV offerings – the digital effect THE DIGITAL WORLD OF MEDIA AND ITS EFFECT ON SOCIETY

  10. New digital free-to-air phenomenon • Freeview, and now freesat from Sky • Middle ground between 5 and 500 channels • Real prospect of being able to switch off the analogue signal between 1998 and 2012 THE DIGITAL WORLD OF MEDIA AND ITS EFFECT ON SOCIETY

  11. Interactive TV services • Games, betting and information services • Interactive advertising • Enhanced TV programmes THE DIGITAL WORLD OF MEDIA AND ITS EFFECT ON SOCIETY

  12. ONE BUTTON RECORDING PLAN AND RECORD SERIES LINK RECORD TWO AT ONCE PAUSE LIVE TV INSTANT REWIND Personal Video Recorders: Sky+ THE DIGITAL WORLD OF MEDIA AND ITS EFFECT ON SOCIETY

  13. Positive effects for consumers and society • Richer, more satisfying television experience • Further enrichment through interactive enhancement • Yet further enrichment through PVRs • And some contribution to an informed society THE DIGITAL WORLD OF MEDIA AND ITS EFFECT ON SOCIETY

  14. More choice, leading to a richer, more satisfying television experience THE DIGITAL WORLD OF MEDIA AND ITS EFFECT ON SOCIETY

  15. More channels does not mean more viewing...it means better viewing Source: ZenithOptimedia THE DIGITAL WORLD OF MEDIA AND ITS EFFECT ON SOCIETY

  16. Contribution to an informed society • 24-hour news • Documentary channels • E-government THE DIGITAL WORLD OF MEDIA AND ITS EFFECT ON SOCIETY

  17. But are there downsides from all this extra choice? • Can television be too attractive? • Undermining paternalism – no more “hammocking” • Fragmentation • Few occasions for gathering as a nation • “Excessive” competitive pressure on ITV/C4 • Does the market fail to deliver? THE DIGITAL WORLD OF MEDIA AND ITS EFFECT ON SOCIETY

  18. For better or worse, more change to come • The difficult job of the forecaster • More Choice, more Control • Pervasive PVRs, and bigger too • On-demand services (including Catch-up TV) • Portability of video services: demands of the iPod generation THE DIGITAL WORLD OF MEDIA AND ITS EFFECT ON SOCIETY

  19. QUESTIONS?

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