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Mike Short Director, Network Strategy - Cellnet Chairman - Mobile Data Association

Explore the growth and predictions of mobile data usage globally, the evolution of mobile internet, and future trends in cellular data. Delve into the strategies and collaborations shaping the mobile data landscape to stay ahead in a competitive market.

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Mike Short Director, Network Strategy - Cellnet Chairman - Mobile Data Association

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  1. Mike Short Director, Network Strategy - Cellnet Chairman - Mobile Data Association mshort@cellnet.co.uk www.mda-mobiledata.org

  2. Time for a D@T@ Task Force?

  3. M i l l i n s World CellularSubscriber Growth to Dec 98 350 305m 300 204m 250 200 138m 150 87m o 100 55m 34.1m 22.9m 50 16m 0 1991 1992 1993 1994 1995 1996 1997 1998 Year End

  4. Cellular Data Growth Globally: 1999-2007 (millions of users) 400 350 300 250 CIRCUIT 200 PACKET SMS ONLY 150 100 50 0 END 2000 2001 2002 2003 2004 2005 2006 2007 YEAR Total Global Cellular Subscribers 371 450 527 602 674 744 806 863 912 Source: OVUM 1998

  5. 35 30 25 20 15 10 5 0 END 2000 2001 2002 2003 2004 2005 2006 2007 YEAR Cellular Data Growth Globally: 1999-2007 (% subscribers using data) Source: OVUM 1998

  6. Mobiles & the Internet - some predictions • Within two years all mobile terminals will be Internet-enabled. • Within two years mobile data will be faster than today’s ISDN lines. • Mobile trading will be a reality by 2001. • By 2005 more mobiles will be connected to the web than PCs. • 30% of all Internet traffic will be accessed by mobile by 2005.

  7. Death of Distance

  8. Death of Distance 1G - Transport of Goods 2G - Transport of People 3G - Transport of Ideas Source:- www.deathofdistance.com - Frances Cairncross

  9. Mobile Internet Collaborate or Compete?

  10. Getting Personal

  11. Getting Personal

  12. Location Free

  13. IP Backbone Mobile IP VoIP GSM Data Staircase UMTS EDGE 2002 GPRS 2001 WAP / Bluetooth 2000 USSD 1999 SMS 1998 1997

  14. Internet Evolution • World Wide Web • HTML HDML XML • Internet as Interconnect • Mobile IP - Version 6 • VoIP

  15. Association Preparation • Liaison with - MDA / WDF - GMCF - WAP Forum - Blue Tooth • Public Relations - Mobile Data Guides - CD ROM D@T@ Task Force

  16. SERG: - Requirements / IETF - Mobile IP ‘Roadmap’ IREG: - Signalling / Addressing - GPRS Awareness BARG: - Data Billing TWG: - Data Terminals WAP Liaison CSG: - Data Publicity - MDA / WDF Liaison D@T@ Task Force

  17. GSM D@T@ Task Force • Know-how transfer • Data Roaming • Business development • Loyalty • Cost reduction • Preparing for competitive threat.

  18. D@T@ Task Force

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