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The Man Your Man Could Smell Like

Anna Storkel Meghan Brown. The Man Your Man Could Smell Like. Different Scents for Different Gents. New campaign for Old Spice - came out for the 2010 Super Bowl Main focus - gain younger consumer by using witty humor Clever advertising with a clear voice. Did you know?.

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The Man Your Man Could Smell Like

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  1. Anna Storkel Meghan Brown The Man Your Man Could Smell Like

  2. Different Scents for Different Gents • New campaign for Old Spice - came out for the 2010 Super Bowl • Main focus - gain younger consumer by using witty humor • Clever advertising with a clear voice

  3. Did you know? • Male Sex Roles - our cultures stereotype of the ideal man is a tough, aggressive, muscular man who enjoys manly sports. • Men spend $7.7 billion on grooming products globally each year.

  4. Manly Test • Study of masculinism - study of male image and the complex cultural meanings of masculinity. • Men receive mixed messages.

  5. Karate • American men pursue masculine identities through everyday consumption • Breadwinner • Rebel • Man-of-action hero

  6. Source: • Jill Neimark. “The Beefcaking of America.”Psychology Today 1 Oct 2009. Web. 3 Mar 2010.

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