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Leadership at Apple Steve Jobs

Leadership at Apple Steve Jobs. Satish Kumar Gupta Rancee Sood Priyanshi Gupta. SUCCESS. BMW. PPO. IIM’S. PROMOTION. MFC. PEACE. MANSION. Storyteller Transformational Leader Dexterous. Strategic Storyteller. Jobs famous for framing the firms strategy as story.

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Leadership at Apple Steve Jobs

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  1. Leadership at AppleSteve Jobs Satish Kumar Gupta Rancee Sood Priyanshi Gupta

  2. SUCCESS BMW • PPO IIM’S PROMOTION MFC PEACE MANSION

  3. Storyteller • Transformational Leader • Dexterous

  4. Strategic Storyteller • Jobs famous for framing the firms strategy as story. • Think Different (Marketing campaign) • He incorporates metaphors, images and rhetoric.

  5. Example of story telling In 1984, IBM portrayed as villain “IBM wants it all. Apple will be the only company to stand in its way.” Later, it targeted Microsoft for making poor quality products. “I have no problem with their success…they just make really third-rate products” Address to graduating class at Stanford “Stay hungry. Stay foolish.”

  6. How is Strategic Storytelling different from any other strategy? • Provides both insightful and futuristic description of strategies. • Implicitly explains the purpose and objectives of giving a strategy. • Sets the tone for how Apple would interact with its external environment and leverage its strengths.

  7. Transformational Leader • Identify and seize opportunities by making sense of external trends and forces. • Constantly pushing members of Apple to create the future. • Creating products that consumers don’t know they want. • Tries to attain first mover advantage.

  8. Dexterous • Creating unique value and achieving superior performance. • Closed system of technology • Mac is not licensed • Product designing precedes the electrical and mechanical work. • Wow! Factor: enhanced customer satisfaction

  9. Examples • Best user interface. Eg. i-Phones, Mac • Partnering to develop applications like i-Tunes. • 30 % of revenues from this belongs to Apple. • Enhanced brand equity • Valued human capital

  10. Organizational Culture • It is the shared beliefs, principles, values, and assumptions that shape behavior by building commitment, providing direction, establishing a collective identity, and creating a community. • Jobs specializes in aligning culture with strategy . • Innovation and excellence are the dominant values in Apple’s culture. • Hire people who can fall in love with Apple. Apple- a learning organization

  11. INNOVATION EXCELLENCE

  12. Innovation • Solving internal and customer problems in new and exciting ways. • Think ahead of your customer. • Key source of competitive advantage. • Core driver of performance, growth and innovation. • Financial crisis-opportunity and challenge to innovate. “Bill Gates started Microsoft during a recession!” • Globalized world means that innovation is no more a fashion statement. It is a continuous need.

  13. Organizations and Innovation • Ability to create innovative organization. • Managers themselves unaware of : • the lack of culture for innovation within organization. • how much they actually walk the talk in terms of innovation capability. • Ask the two questions: 1. Does the firm have innovation process in place. Eg: the stage-gate process. • Test: no. of innovations Apple is the brain of industry(1300 patents). But is it profitable? • Revenues from these innovations. YES !! Apple is profitable.

  14. 2. What do first level employees think? • Training as business innovator • quick financial support • Rewarding the innovation performance • Supportive management. • Successful innovations happen when: • When drive is sparked from the top • When leader takes personal responsibility for innovations. • The passion permeates through out the organization.

  15. Five characteristics of Innovation REDUCE ELIMINATE CREATE/ADD KEPT THE SAME RAISE

  16. Conclusion • The spokes of Steve’s brain are constantly churning to craft strategic stories that engage, inspire and provide direction for stakeholders. • His transformational leadership positioned Apple to seize opportunities, and • Built positive core of capabilities that produced results which exceeded the expectations of its stakeholders.

  17. Conclusion • Apple is seen as the innovation leader in the industry and Steve Jobs the best techno executive. • It’s been fashionable for business-people to approach any problem with W.W.A.D.-What would Apple do??? • Customers believe that Apple’s solutions neatly manage expenses, investment, long-term planning, all in the elegant style for which Apple is known. • Apple has a culture of innovation and creativity that suggests: • Abandon rigidity around efficiency. • Instead embrace participation, collaboration, networking, and experimentation.

  18. Thank You

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