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472.42 5 Winter 2012

SM. 472.42 5 Winter 2012. NOT a list of possible actions advertising accounting research hire new management a report on brainstorming. ARE 3 or 4 directions they could take mutually exclusive feasible viable well-thought out. What are alternatives?. “Generic” Product/Market

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472.42 5 Winter 2012

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  1. SM 472.42 5 Winter 2012

  2. NOT a list of possible actions advertising accounting research hire new management a report on brainstorming ARE 3 or 4 directions they could take mutually exclusive feasible viable well-thought out What are alternatives?

  3. “Generic” Product/Market Goals SWOT TOWS matrix BCG matrix Environmental scanning Five Forces Benchmarking Diamond-E Scenario Planning Product Cycle Game theory Strategic Planning Approaches

  4. Benchmarking • 2 different uses • fix specific problems • making vague qualities more concrete

  5. Benchmarking • find a reference point • usually a specific company • can be an industry standard • compare to self • set targets for improvement “best practices”

  6. Benchmarking • find a reference point • usually a specific company • a similar industry • not a competitor • commercial services • informal contacts • trade shows • associations • friends • rankings & awards

  7. Benchmarking • find a reference point • can be an industry standard • Performance Plus • http://strategis.ic.gc.ca/epic/internet/inpp-pp.nsf/en/Home • stock market analysis • Dun & Bradstreet • Industry Canada • Strategis • Statistics Canada • Revenue Canada

  8. Benchmarking • compare to self • how they do • how we do

  9. Benchmarking • set targets for improvement • numbers • methods

  10. Benchmarking • front-line • identify best-practices companies • do on-site studies • lead implementation tough on the ego

  11. Benchmarking • be willing • to share information • avoid • sensitive issues such as pricing • new product information • keep • information you receive confidential

  12. “Generic” Product/Market Goals SWOT TOWS matrix BCG matrix Environmental scanning Five Forces Benchmarking Diamond-E Scenario Planning Product Cycle Game theory Strategic Planning Approaches

  13. Diamond E management preferences organization strategy environment resources

  14. “Generic” Product/Market Goals SWOT TOWS matrix BCG matrix Environmental scanning Five Forces Benchmarking Diamond-E Which tools are useful?

  15. Scenario Planning • unpredictability • tackles speculative questions • How might ____ come about? • How would that effect us? • What can we do to • prevent it? / help it? • prepare for it? • Is it worth the effort?

  16. Situation analysis ch 5

  17. Situation analysis “strategic window” • “finding a propitious niche”

  18. mission statement vision mission priorities goals objectives pitfalls clichéd similar general focus on self identify history personal politics consensus exhausting Situation analysis

  19. mission statement vision mission priorities goals objectives pitfalls wrong question Situation analysis Who are we? How will we thrive?

  20. Organizational analysis • So what’s so good about us? • What’s a competitive advantage? • core competencies • unusual • valuable must be durable • V • R • I • O • Value • Rareness • Imitability • Organization

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