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Effective Communication Keys to Successful Implementation

Effective Communication Keys to Successful Implementation. Tracye Brown Ryan Moody Mary Gamble Amanda Newman Moderator: Stephen Hegarty. Empowering Effective Teachers. Setting the Stage Issue Teacher Effectiveness Initiative Response to issue.

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Effective Communication Keys to Successful Implementation

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  1. Effective CommunicationKeys to Successful Implementation Tracye Brown Ryan Moody Mary Gamble Amanda Newman Moderator: Stephen Hegarty

  2. Empowering Effective Teachers Setting the Stage • Issue • Teacher Effectiveness • Initiative • Response to issue

  3. Cultivating Community Dialogue on Teacher Effectiveness: Issue vs. Initiative • Ongoing Community Dialogue • June 2009 Community Focus Groups • October 2009 Community-wide Graduation Pathways Summit • January 2010- June 2011 United Way of Tampa Bay Teacher Effectiveness Project

  4. Implementation and Roll Out • Awareness • Teachers and Principals • Surveys • Focus Groups • Advisory Groups • Podcasts • Emails • Presentations at Teacher Forums, Principal Council Meetings, etc. • Empowering Effective Teachers Website • Greatteachers Email for questions & answers • Video Updates • Teacher Evaluation Video

  5. Making It Happen Awareness and Understanding Powerpoint slides and script Key messages The EET grant website • Teacher Communications – critical to ultimate EET success • Intensifying 2-way communications at critical milestones Provided to allprincipals Similar to the teacher forum presentation Concise set of talking points Ensures accuracy and consistency in communication across HCPS empoweringteachers.mysdhc.org FAQs Video of a sample presentation Ways to get more information Answers to frequent questions • The EET email address • Greatteachers@sdhc.k12.fl.us • The EET directors are available to answer questions as well • Tracye Brown, Anna Brown, Stephanie Woodford, and Jamalya Jackson

  6. Making It Happen • School Site Presentations • EET Directors • Speakers Bureau • Teacher and Principal Toolkit • Internal Email system • Monthly Newsletters for Teachers and Principals • Teacher and Principal Toolkit • FAQ’s • Focus Groups • Teachers and Principals • Surveys • Input from teachers and principals

  7. Highlights to Date • Significant, positive national and local media coverage • Quarterly e-zine on EET success stories – 3 issues published • Intensive focus on teacher communications • Spokespeople trained & deployed • More than 30 community presentations delivered • Brochures, PowerPoints, videos, FAQs, e-bulletins customized to teachers, parents, community

  8. United Way of Tampa Bay Teacher Effectiveness Project • United Way of Tampa Bay is one of the 14 United Way organizations participating in a United Way Worldwide teacher effectiveness effort funded by the Bill and Melinda Gates Foundation. • The project is intended to “build diverse coalitions to mobilize communities around an education reform agenda that can increase teacher effectiveness and increase the number of college-ready students.”

  9. Teacher Effectiveness Community Workgroup Chartered by United Way of Tampa Bay in Partnership with the District • To focus its efforts on the Issue of Teacher Effectiveness, • To build a shared community understanding that: • For our community and state to realize substantial improvements in academic achievement, it is imperative for us to strengthen our teacher corp.

  10. Teacher Effectiveness Community Workgroup • The best education reform strategies will not work if we as a community do not ensure those reform efforts address: • Building a sufficient pool of academically well prepared teachers, • Identifying and continuously developing our effective teachers, • Placing them with our highest need students, and • Retaining our most effective teachers.

  11. Teacher Effectiveness Community Workgroup A Diverse Coalition of Partners: June 2010-Present Public Schools of Hillsborough County Hillsborough Classroom Teachers Association Hillsborough Parent Teachers/Students Association The Children’s Board of Hillsborough County The Hillsborough Education Foundation Tampa Bay Partnership University of Tampa College of Social Sciences, Mathematics and Education University of South Florida College of Education Hillsborough Community College United Way of Tampa Bay

  12. Teacher Effectiveness Community Workgroup Outcomes • Teacher Effectiveness Position Paper • Teacher Effectiveness Fact Sheets • Community Call(s) to Action

  13. A Fully Engaged Community UWTB Partner Agencies Teacher Preparation Programs Non traditional School District Administration United Way Community Workgroup Community, Civic, and Government School Board District Steering Committee Tampa Bay Partnership District’s Citizens Adv. Council Board’s Student Forum United Way Committee and Board Members Classroom Teachers Association Parent Teachers Students Association HEF and HEF Board Members

  14. Using the Workgroup’s Outcomes Mobilizing the Community Continuing to Partner in Ongoing Community Dialogue • United Way Tampa Bay’s 2011 Legislative Agenda • Joint Presentation of the Teacher Effectiveness Issue and Empowering Effective Teachers Initiative • Speakers’ Bureau • Websites– Parent, Student, Business Resources “How to get involved” • Email blasts at critical “hot spots” during the implementation of Hillsborough’s Initiative and/or Race to the Top.

  15. Lessons Learned • Teachers must see the evidence of their feedback.

  16. More Information • Visit our website: http://empoweringteachers.mysdhc.org

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