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Writing Business Messages. Analyze Situation. Revise. Analyze the Audience. Gather Information. Produce. Select Medium. Proofread. Compose the Message. Get Organized. Distribute. Three-Step Writing Process. Planning. Writing. Completing. Adapt to the Audience. Sensitivity.
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Writing Business Messages Business Communication Essentials, 3e
Analyze Situation Revise Analyze the Audience Gather Information Produce Select Medium Proofread Compose the Message Get Organized Distribute Three-Step Writing Process Planning Writing Completing Business Communication Essentials, 3e
Adapt to the Audience Sensitivity Relationships Style and Tone Business Communication Essentials, 3e
Audience Sensitivity Adopt a “You” Attitude Demonstrate Business Etiquette Emphasize the Positive Use Bias-Free Language Business Communication Essentials, 3e
Instead of This Instead of This Use This Use This To help us process this order, we must ask for another copy of the requisition. So that your order can be filled promptly, please send another copy of the requisition. You should never use that type of paper in the copy machine. That type of paper doesn’t work very well in the copy machine. The “You” Attitude Business Communication Essentials, 3e
Respect Courtesy Diplomacy Business Etiquette Business Communication Essentials, 3e
Emphasize the Positive Instead of This Use This • Cheap Merchandise • Fake • Used Cars • Failing • Elderly Person • Pimples and Zits • Bargain Prices • Imitation or faux • Resale Cars • Underperforming • Senior Citizen • Complexion Problems Business Communication Essentials, 3e
Age Gender Disability Racial or Ethnic Bias-Free Language Business Communication Essentials, 3e
A Strong Audience Relationship Establish Your Credibility Build the Company’s Image Business Communication Essentials, 3e
Performance Honesty and Objectivity Self Confidence Audience Awareness Sincerity Credentials/Expertise Communication Style Endorsements Establish Your Credibility Business Communication Essentials, 3e
Conversational Tone Plain English Active and Passive Voice Controlling Style And Tone Sentence Structure and Vocabulary Business Communication Essentials, 3e
Direct Indirect Concise Tactful Vigorous Reserved Using the Right Voice Active Voice Passive Voice Object + Verb + Subject The car was rented by Joe. Subject + Verb + Object Joe rented the car. Characteristics Characteristics Business Communication Essentials, 3e
Use Strong Words Use Familiar Words Avoid Clichés Minimize Jargon Finding WordsThat Communicate Business Communication Essentials, 3e
Topic Sentences Support Sentences Transitions Coherent Paragraphs Business Communication Essentials, 3e
Paragraph Development Technique Description • Illustration • Comparison or Contrast • Cause and Effect • Classification • Problem and Solution • Demonstrate with examples • Use similarities and differences • Focus on reasons and outcomes • Categorize a general idea • Pose a problem, offer a solution Business Communication Essentials, 3e