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Johnnie Walker An Achievement celebrated the world over

Johnnie Walker An Achievement celebrated the world over. “Born 1820-Still going strong!” The Story of Johnnie Walker. 1805 John Walker was born on Todriggs Farm near Kilmarnock 1819 John Walker manages a grocery store his family purchases 1825 Starts selling his own whiskies in the store

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Johnnie Walker An Achievement celebrated the world over

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  1. Johnnie WalkerAn Achievement celebrated the world over

  2. “Born 1820-Still going strong!”The Story of Johnnie Walker • 1805 John Walker was born on Todriggs Farm near Kilmarnock • 1819 John Walker manages a grocery store his family purchases • 1825 Starts selling his own whiskies in the store • 1843 A railway is build in Kilmarnock, wholesale trading in Scotland and beyond • 1857 John passes away, His son Alexander takes over the business. Before Johns death Alexander told his father that the future of the family business was not in the local grocery trade but rather in wholesale trading. “An achievement celebrated the world over“

  3. The Story of Johnnie Walker • 1860 John Walker and Sons take the families whisky worldwide; A commission deal is struck with captains turning them into brand ambassadors • “We are determined to make our whisky as far as quality is concerned of such a standard that nothing in the market shall come before it” • 1889 Alexander the second and George take over their fathers business when he passes away

  4. The Story of Johnnie Walker • 1906 White, Red, and Black Label • 1908 The Striding Man; one of the first globally established advertising icons; “Born 1820-Still going strong!” • 1915 Sir Winston Churchill creates “Bottlescape”;homage to his favorite whisky • 1932 Alexander Walker creates Swing-unique bottle shape that’s perfect for travel by ship, as it swings back and forth to cope with rocking of the sea

  5. The Story of Johnnie Walker • 1934 Royal Warrant • 1966 Queens Award for Export Achievement • 1989 Johnnie Walker Classic • 2005 Johnnie Walker partners with Team Vodafone McLaren Mercedes, Formula One racing

  6. Johnnie Walker America http://www.youtube.com/watch?feature=player_detailpage&v=YhwJiVovkLk

  7. Johnnie Walker China http://www.youtube.com/watch?v=U0uGHYi9o8I

  8. probably more people spring for the Green because they figure they're 'saving' so much money by not buying Blue."  • The Scottish distiller's Red Label, for instance, runs about $26 for a 750-ml bottle. Black jumps to $39, Green to $56, and Gold to around $86. But the gap from there to the super-premium Blue Label is enormous -- it sells for nearly $200 a bottle. • US rapper Jay Z came under fire for selling the download rights of his album to electronics company Samsung for £3.2m, while fans of Bruce Lee criticised Diageo-owned whisky brand Johnnie Walker for its use of the teetotal martial arts star in an Asian ad campaign. In each of these cases it is the credibility of the partnership that has been called into question. • Bruce Lee's resurrection through the use of CGI animation, 40 years after his death, and undertaken so that he could appear in an ad for a premium whisky brand, has proven a stretch too far for many consumers. • The South China Morning Post reported that when the ad launched alongside commemorative activity to mark the milestone, fans and Chinese film makers branded the ad a "disgrace". Diageo defended itself by claiming it was looking for a "game changer" for the new Blue Label brand extension that mixes together both old and new whiskey. • Lee’s daughter Shannon was involved in the making of the ad and has urged fans to see the creative "like Johnnie Walker sponsoring a mini film about Bruce Lee," celebrating his life and philosophies, instead of being a slight on his character. However, she admitted her father did not drink and that the Hong Kong star spoke Mandarin, rather than the Putonghua he is heard speaking in the creative.

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