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Undiscovered Revenue … Realized Unleashing the Profit Found in Your Equity Customers

Turning Your Relationships Into Revenue, Part I. Undiscovered Revenue … Realized Unleashing the Profit Found in Your Equity Customers. Current Market Conditions. Slow down in new auto sales Pre-owned auction prices are going up Gas prices are on the rise Supply concerns

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Undiscovered Revenue … Realized Unleashing the Profit Found in Your Equity Customers

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  1. Turning Your Relationships Into Revenue, Part I Undiscovered Revenue … Realized Unleashing the Profit Found in Your Equity Customers

  2. Current Market Conditions Slow down in new auto sales Pre-owned auction prices are going up Gas prices are on the rise Supply concerns Shift from prospect marketing to database management (expense control) History repeats itself

  3. Agenda Sell more cars to current customers Create used vehicle supply Inventory management Loyalty conditioning – Managed Services

  4. Ask any of your managers to … • Determine the current value for each vehicle • Calculate a payoff • Identify a specific term and rate based on buyer history • Factor in all current rebates and incentives • Match with “actual” inventory • Identify Opportunities

  5. Sell more to current customers – ad hoc Quickly and easily set all criteria for your new equity campaign View data mining results prior to loading target customers into campaign

  6. Sell more to current customers Appended up-to-date customer information - Including 48 month NCOA and Phone Numbers Analyze structure of previous deal Real time calculations of the Customer’s Estimated Equity Position

  7. Sell more to current customers Compare estimated payments for recommended vehicles in your inventory

  8. Sell more to current customers Review details about payment calculations!

  9. Sell more to current customers Identify customers who didn’t buy from your dealership (conquest) and present them with welcome info Identify customers who can upgrade their vehicle that are coming in for an appointment or are in service NOW!

  10. Create a pre-owned vehicle supply We have the ability to capture late model year, quality vehicles to build PO inventory

  11. Inventory management Move Aged Inventory! Click on a vehicle to see customers who can reduce their payment by upgrading to your aged units.

  12. Inventory management View a list of customers specifically matched to this vehicle with lower payments.

  13. Loyalty conditioning through Managed Services • Managed Marketing Services assist your efforts • Live Voice • Dynamic email • First-class mail

  14. Wrap-up Sell more cars to current customers Create used vehicle supply Inventory management Loyalty conditioning Undiscovered Revenue … Now Realized!

  15. Turning Your Relationships Into Revenue, Part I Undiscovered Revenue … Realized THANK YOU

  16. The PROOF is in the numbers East Coast Honda “Thank you for helping me be the #1 dealer in the state.” 71new sales attributed to DealActivator in 60 days 20 trades acquired & sold from equity deals in 60 days 190 : Avg. /Mo. Sold Units

  17. The PROOF is in the numbers Honda Mall of Georgia 20new sales attributed to DealActivator in 30 days 10 trades acquired & sold from equity deals in 30 days 275 : Avg. /Mo. Sold Units

  18. The PROOF is in the numbers Rick Case Honda “We achieved a 600 vehicle lift in six months.” 154 new sales attributed to DealActivator in 45 days 48 trades acquired & sold from equity deals in 45 days 451 : Avg. /Mo. Sold Units

  19. The PROOF is in the numbers Honda of Mentor 26new sales attributed to DealActivator in 45 days 12 trades acquired & sold from equity deals in 45 days 261 : Avg. /Mo. Sold Units

  20. The PROOF is in the numbers Rick Roush “Best investment I’ve ever made!” 9new sales attributed to DealActivator in first 20 days 2 trades acquired & sold from equity deals in first 20 days 140 : Avg. /Mo. Sold Units

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