Enrollment Management & Marketing SEM FOrum update October, 9 th 2012

Enrollment Management & MarketingSEM FOrum updateOctober, 9th 2012

SEM FORUM UPDATE Fall 2012 Enrollment Update Strategic Enrollment Management Planning (SEM) UNO 2020 – Current Initiatives Noel-Levitz Assessment Recommendations • ENROLLMENT MANAGEMENT & MARKETING

UNO FALL 2012 ENROLLMENT • ENROLLMENT MANAGEMENT & MARKETING

FALL 2012 NU SYSTEM ENROLLMENT • ENROLLMENT MANAGEMENT & MARKETING

UNO FALL 2012 NEW STUDENTS • ENROLLMENT MANAGEMENT & MARKETING

UNO Fall 2012 New Students Notable Achievements • Overall undergraduate yield (5%) • Freshman Yield (3%) • Transfer Yield (8%) • Iowa MAP undergraduate student enrollment (11%) • International undergraduate student enrollment (19%) • Minority undergraduate student enrollment (12%) • ENROLLMENT MANAGEMENT & MARKETING

SEM PLANNING Noel-Levitz • February 6th2012 • Enrollment Management Executive Committee Enrollment Management Data Indicators • ping.unomaha.edu • ENROLLMENT MANAGEMENT & MARKETING

REVISED SEM APPROACH Long-Term SEM Planning • Identify and address short term action items • Website, marketing, community college transfer Annual Recruitment and Retention Planning • Concurrent • Feed into Long-Term SEM Planning • ENROLLMENT MANAGEMENT & MARKETING

RECRUITMENT & RETENTION PLANNING TIMELINE Recruitment Network (Pelema Morrice/Dan Garcia) • September 2012 - Assessment Visit • October 2012 - Planning Retreat • November 2012 - Capstone/Strategy Refinement • January 2013 - Recruitment Plan Retention Network (Dan Shipp/Dave Trites) • September 2012 - Assessment Visit • October 2012 - Planning Retreat • November 2012 - Capstone/Strategy Refinement • January 2013 - Retention Plan • ENROLLMENT MANAGEMENT & MARKETING

ENROLLMENT MANAGEMENT & MARKETING 4 COMPONENTS OF SEM PLAN Strategic Enrollment Plan

UNO 2020 Current Initiatives Organizational Changes • Enrollment Management - Student Affairs • Marketing Unit • Business Intelligence Unit • Dr. Dan Shipp (Associate Vice Chancellor, Student Affairs) Admissions • New Admissions Application • Talisma (Prospective Student CRM) • New Communication Plan • Telecounseling Program • ENROLLMENT MANAGEMENT & MARKETING

UNO 2020 Current Initiatives Marketing • unomaha.edu web redesign • Lipman Hearne • University of Miami • University of Texas, Arlington • Virtual Tour • BEAMAV.com Business Intelligence/Institutional Effectiveness • Enrollment Reporting • Enrollment Listserve • Admissions Dashboards • ENROLLMENT MANAGEMENT & MARKETING

Noel-Levitz Assessment Recommendations Admissions • Increase local market share college bound students • Expand recruitment efforts beyond local region • Improve staffing levels – 3 times below average • Move to goal driven environment • Develop strategic financial aid plan • Utilization of predictive modeling/data-driven strategies • ENROLLMENT MANAGEMENT & MARKETING

Noel-Levitz Assessment Recommendations Retention • Enhance Freshman year experience • Expand advising best practices currently on campus • Expand orientation offerings to sophomore/junior • Develop early alert infrastructure to increase retention • Develop coordinated advising to collaborate with colleges • Move to data-driven retention environment • ENROLLMENT MANAGEMENT & MARKETING

Enrollment Management & Marketing SEM FOrum update October, 9 th 2012