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AVT 280 Interventionism

AVT 280 Interventionism. Edward Chang. The actual project will be a montage of money and items that indicate wealth put together to form a human shape. Response. The response that I’m hoping to get is a feeling of overabundance.

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AVT 280 Interventionism

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  1. AVT 280Interventionism • Edward Chang

  2. The actual project will be a montage of money and items that indicate wealth put together to form a human shape.

  3. Response • The response that I’m hoping to get is a feeling of overabundance. • I’m trying to convey the message that the material possessions don’t make up a person.

  4. Environment • The ideal environment my ad would be placed in would be in a busy street or a shopping mall. • I’m assuming that most of the people that pass by it will be on foot.

  5. Target Audience • The type of people that I am hoping to “appeal” to are the upper middle class. • The target audience would be of anyone above the age of 16 but more towards adults.

  6. Target Audience • My ad doesn’t have a specific target race. • Although most of the upper middle class consists of Caucasians, a rising number of African-Americans are becoming wealthier.

  7. I plan to use cool dull colors. • The center of attraction for the piece will consist of a montage style assortment of images.

  8. Text • As for the text, I’m hoping to use Kaiti. • The text that goes with the images of money, cars, jewelry, other symbols of wealth will be a statistic.

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