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Seven hallmarks of the new digital ecosystem which Homo Connectus inhabits

HOMO CONNECTUS The impact of technology on people’s everyday lives Lee Rainie – Director Pew Internet Project University of North Florida November 5, 2007. Seven hallmarks of the new digital ecosystem which Homo Connectus inhabits. Hallmark 1.

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Seven hallmarks of the new digital ecosystem which Homo Connectus inhabits

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  1. HOMO CONNECTUSThe impact of technology on people’s everyday livesLee Rainie – Director Pew Internet ProjectUniversity of North Florida November 5, 2007

  2. Seven hallmarks of the new digital ecosystem which Homo Connectus inhabits

  3. Hallmark 1 Media and gadgets are ubiquitous parts of everyday life

  4. Home media ecology - 1975 Product Route to homeDisplayLocal storage TV stations phone TV Cassette/ 8-track broadcast TV radio broadcast radio stereo Vinyl album News mail Advertising newspaper delivery phone paper Radio Stations non-electronic Tom Wolzien, Sanford C. Bernstein & Co

  5. Home media ecology – now Product Route to homeDisplayLocal storage cable TiVo (PVR) VCR TV stations DSL TV Info wireless/phone radio DVD “Daily me” broadcast TV PC Web-based storage content iPod /MP3 server/ TiVo (PVR) Cable Nets broadcast radio stereo PC Web sites satellite monitor web storage Local news mail headphones CD/CD-ROM Content from express delivery pager individuals iPod / storage portable gamer MP3 player / iPod Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs Advertising newspaper delivery phone cable box Radio stations camcorder/camera PDA/Palm game console game console paper non-electronic storage sticks/disks Adapted from Tom Wolzien, Sanford C. Bernstein & Co

  6. Hallmark 2 The internet, especially broadband connectivity, is at the center of the revolution

  7. Internet and broadband adoption 1995-2007 All internet - 142 mill. Broadband at home- 96 mill.

  8. Hallmark 3 New gadgets allow people to enjoy media, gather information, and carry on communication anywhere. Wirelessness is its own adventure.

  9. Wireless connectivity 2004-2007

  10. 88% of college students own cell phones 81% own digital cameras 63 own MP3 players 55% own video cameras 55% own laptops 27% of college students own a PDA or Blackberry ---- 77% of college students play games online Mobile devices – college student ownership

  11. Hallmark 4 Ordinary citizens have a chance to be publishers, movie makers, artists, song creators, and story tellers

  12. Content creation 55% of online teens have created their own profile on a social network site like MySpace or Facebook ---- 20% of online adults have such profiles

  13. SNS Profiles: Dashboards for social life

  14. Content creation 51% of young adult internet users have uploaded photos to the internet ---- 37% of all users have done this

  15. Content creation 39% of online teens share their own creations online, such as artwork, photos, stories, or videos ---- 22% of online adults have done this

  16. Content creation 33% have created or worked on webpages or blogs for others, including those for groups they belong to, friends or school assignments ---- 13% of online adults do this

  17. Content creation 33% of college students keep blogs and regularly post ---- 12% of online adults have a blog

  18. Content creation 27% of online teens report keeping their own personal webpage ---- 14% of online adults have their own page

  19. Content creation 26% say they remix content they find online into their own artistic creations ---- 9% of online adults have done this

  20. Content creation 19% of online young adults have created an avatar that interacts with others online ---- 9% of all adult internet users have done this

  21. Content creation 15% of young adult internet users have uploaded videos to the web ---- 8% of all adult internet users have done this

  22. Content creation by age

  23. Hallmark 5 All those content creators have an audience.

  24. Accessing new information content 55% of young adult internet users use video-sharing sites --- 33% of all adults go to such sites

  25. Accessing new information content 54% of college students have read blogs --- 36% of all adults do that

  26. Accessing new information content 44% of young adult internet users seek information at Wikipedia sites --- 36% of all adults use them

  27. Accessing new information content 14% of young internet users download podcasts --- 12% of all adults do

  28. Hallmark 6 Many are sharing what they know and what they feel online and that is building conversations and communities

  29. Information sharing and evaluation 37% of young adult internet users have rated a person, product, or service online --- 32% of all adults have done so

  30. Information sharing and evaluation 34% of online young adults have tagged online content --- 28% of all adults have done that

  31. Information sharing and evaluation 25% of younger internet users have commented on videos They also post comments on blogs and photos --- 13% of all adults have commented on videos

  32. Hallmark 7 Online Americans are customizing their online experiences thanks to Web 2.0 tools

  33. Information customization ~ 40% of younger internet users customize news and other information pages; ~ half are on specialty listservs

  34. Information customization ~ A quarter to a third of younger internet users get RSS feeds

  35. What all this connectivity does to us • It changes our relationship to information and media • It changes our relationship to each other

  36. Life changes in 10 important ways – 1 Volume of info grows – the “long tail” of information expands – Chris Anderson

  37. Life changes in 10 important ways – 2 Velocity of info increases – “smart mobs” emerge – Howard Rheingold

  38. Life changes in 10 important ways – 3 Venues of intersecting with info andpeople multiply – place shifting and time shifting occur -- “absent presence” and “present absence” become regular features of human interactions

  39. Life changes in 10 important ways – 4 Venturing for info changes – search strategies and search expectations spread in the search-engine era

  40. Life changes in 10 important ways – 5 Vigilance for info transforms – attention is truncated (“continuous partial attention”) and elongated (deep dives by amateur experts)

  41. Life changes in 10 important ways – 6 Valence (relevance) of info improves – search gets better -- “Daily Me” and “Daily Us” get made – Nicholas Negroponte --- … the variety of info increases, especially for heavy users – they bump into news

  42. Life changes in 10 important ways – 7 Vetting of info becomes more “social” – credibility tests change as people ping their social networks -- internet becomes “personified” in people’s social networks – Dr. Google, Pastor Yahoo

  43. Life changes in 10 important ways – 8 Viewing of info is disaggregated and becomes more “horizontal” – new reading strategies emerge as coping mechanisms -- Allen Renear UI-Champaign-Urbana

  44. Life changes in 10 important ways – 9 Voting on and ventilating about info proliferates as tagging, rating, and commenting on material is enabled – collective intelligence expands – Pierre Levy and Henry Jenkins -- “5th Estate” emerges - William Dutton

  45. Life changes in 10 important ways – 10 inVention of info and the visibility of new creators is made easier – the read/write, Web 2.0 world facilitates participation -- privacy and identity are scrambled

  46. Hallmark 8 Everything is going to change in the coming years

  47. The J-curve laws • Computing power doubles every 18 months – Moore’s law • Storage power doubles every 12 months – disk law • Communications power doubles every 2-3 years with improvements in fiber optics and compression – Gilder’s law • Spectrum power is enhanced with efficiency improvements in spectrum allocation and use

  48. Home media ecology – now Home media ecology – future Product Route to homeDisplayLocal storage cable TiVo (PVR) VCR TV stations phone/DSL TV Info wireless radio DVD “Daily me” broadcast TV PC Web-based storage content iPod /MP3 server/ TiVo (PVR) Cable Nets broadcast radio stereo PC Web sites satellite monitor web storage Local news mail headphones CD/CD-ROM Content from express delivery pager individuals iPod / storage portable gamer MP3 player / iPod Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs Advertising newspaper delivery phone cable box Radio stations PDA/Palm game console game console paper Satellite radio non-electronic storage sticks/disks Adapted from Tom Wolzien, Sanford C. Bernstein & Co

  49. Virtual worlds – Second Life Mirror worlds – Google Earth Augmented reality – Smart door knob Life-logging – Nike and iPod link Home media ecology – future Product Route to homeDisplayLocal storage cable TiVo (PVR) VCR TV stations phone/DSL TV Info wireless radio DVD “Daily me” broadcast TV PC Web-based storage content iPod /MP3 server/ TiVo (PVR) Cable Nets broadcast radio stereo PC Web sites satellite monitor web storage Local news mail headphones CD/CD-ROM Content from express delivery pager individuals iPod / storage portable gamer MP3 player / iPod Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs Advertising newspaper delivery phone cable box Radio stations PDA/Palm game console game console paper Satellite radio non-electronic storage sticks/disks Adapted from Tom Wolzien, Sanford C. Bernstein & Co

  50. Thank you! Lee Rainie Director Pew Internet & American Life Project 1615 L Street NW Suite 700 Washington, DC 20036 Lrainie@pewinternet.org 202-419-4500

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