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The Landscape in 2012 Steven Ward Director of Public Affairs and Policy

The Landscape in 2012 Steven Ward Director of Public Affairs and Policy. Core Mission Areas of focus Opportunity for 2012. Core Mission. Promote & Protect Educate & Raise Standards More people, more active, more often. Promote and Protect. Responsibility Deal Fitness Against Doping

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The Landscape in 2012 Steven Ward Director of Public Affairs and Policy

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  1. The Landscape in 2012 Steven Ward Director of Public Affairs and Policy

  2. Core Mission • Areas of focus • Opportunity for 2012

  3. Core Mission • Promote & Protect • Educate & Raise Standards • More people, more active, more often

  4. Promote and Protect • Responsibility Deal • Fitness Against Doping • VPL • PPL • OFT • Supplier Discounts

  5. Raise Standards • Quality & Standards Forum • Seminars • Code of Practice, embedded • within Quest • HCS, now available across the EU • Flame Awards and Conference • 27 June, Sheffield

  6. More People, More Active, More Often • Shift into Sports • Our Greatest Team • Let’s Get Moving • Big League Older Adults • Asda in the Community Partnership

  7. Areas of Focus • Up-skilling the Army • Creating Community Hubs • Exercise is Medicine • Data and Research

  8. Up-Skill the Workforce • Workshops & Seminars • Apprenticeship Funding • Marketing Donut • Group Training Association • Skills Forum SAFE • 50% Match Funding for key training • Active IQ Newsletters Ezines

  9. Data & Research • FIA Research Institute, University of Greenwich • First Published Journal - Exercise Programme for the Inactive • Roll out stage 2 • Evaluate an Individual Operator’s Programme • Validate Impact of Structured Exercise • Staff Benchmarking • Business Performance Benchmarking

  10. Establish Exercise as Medicine for Chronic Disease • Medical Engagement Joint Consultative Forum • GP Referral Guidelines – GP Commissioning • Physiotherapy Referral Guidelines

  11. How to reflect this in a new identity….

  12. Opportunities in 2012

  13. 2012 will be an inspirational year

  14. 8o% of the country don’t do enough exercise

  15. Try to book a badminton court for this weekend using your mobile phone or internet and compare that experience to booking your train ticket or hotel

  16. Creating sporting opportunities in every community

  17. Creating sporting opportunities in every community

  18. Creating sporting opportunities in every community

  19. Consumers are disappointed with their experience of trying to book sporting activities • 400% increase in the past three years in the searches for Sport related terms on Google • Our consumer research shows we are being left behind • People are looking for us and we’re not there

  20. Our Goal Create A Digital Legacy from the London 2012 Olympic and Paralympic Games

  21. How Create A Digital Legacy from the London 2012 Olympic and Paralympic Games • A consumer friendly, public facing, world class brand+ website • Inspiring content • Easy end to end consumer journey to search, book and pay for activity online with seamless integration into operating systems • On-going engagement to drive further use from that individual • Supporting operators to sustain contact with that individual

  22. Helping the Industry Get Social • 65% of adult internet users in the UK say they use a social networking site (and a full 83% of 16-24 year olds have a social networking profile, with 68% visiting a social network site every day) • Potential in social media is enormous – especially as there is an ever increasing body of evidence showing the huge social benefits of shared physical activity.

  23. Helping the Industry Connect on Mobile • 55% of Twitter’s global 500m users tweet from their mobile. • For those operators of major sports and leisure centres that have embraced online booking, bookings taken on smartphone devices (through standard HTML pages as opposed to mobile optimised sites) has risen from 3% to 22% of all bookings taken in less than 18 months. • Build on success of Splashpath + introducing Active In Time…

  24. Being the champion for technology • Technological innovation is the key to transforming personal behaviour with regards to sport and physical activity. • Professor Susan Michie, 2010 • Prompt feedback • Specificity of goal setting • Ability to normalisebehaviour through exposure to social networks • Technology uniquely placed…

  25. The world is digital: Gamification and personal monitoring increases exercise

  26. Harnessing a unique level of public facing energy… WORLDWIDE PARTNERS OFFICIAL PARTNERS OFFICIAL SUPPORTERS OFFICIAL SUPPLIERS AND PROVIDERS Aggreko, Airwave, Atkins, Boston Consulting Group, CBS Outdoor, Crystal CG, Eurostar, Freshfields Bruckhaus Deringer LLP, G4S, GlaxoSmithKline, Gymnova, Heathrow Airport, Holiday Inn, Heineken, John Lewis, McCann Worldgroup Mondo, Nature Valley, Next, Nielsen, Otto Bock (Paralympics), Populous Rapiscan Systems, Technogym, Thames Water, Ticketmaster, Trebor, Trident, Westfield Official partner of the Paralympic Games

  27. We know we’re all busy, but…

  28. Plan • Currently in consumer testing for the brand • Engaging operators and wider sporting community on both marketing and technology/operations • Working with genuine trailblazers – work with the willing • Integration with the web-services of the leading facility software management contractors • Launch basic service end of May 2012 • Steadily develop and grow over time, adding additional booking functionality

  29. Things to start thinking about… • Do you currently handle online bookings at all? • Do you have the licence to use web-services? • Do you have your data hosted centrally or locally? • Can we have access to a test environment? • Can you nominate a technology lead to work with us and your facility management software provider to configure each of your sites? • What is your medium and long term strategy as a business to thrive in the Digital Economy? • Your answer to this question is the Digital Legacy…

  30. Loads of questions? steven@fia.org.uk digitallegacy@fia.org.uk Questions

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