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GlobalScot An International Business Network Jim Reid, Stakeholders & Networks Director Scottish Enterprise. Scottish Enterprise. Scotland’s National Economic Development Agency Focus on Delivering Transformational Change for Scotland Growth Companies Growth Sectors Growth Markets.
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GlobalScot An International Business Network Jim Reid, Stakeholders & Networks Director Scottish Enterprise
Scottish Enterprise • Scotland’s National Economic Development Agency • Focus on Delivering Transformational Change for Scotland • Growth Companies • Growth Sectors • Growth Markets
GlobalScot – What and Who GlobalScot is: • An International Business Network (founded in 2001) with the objective of Harnessing the Drive, Ambition and Talent of High Profile, Successful Scots (and those with an Affinity with Scotland) who are Committed to Advancing Scotland’s Economic Success GlobalScots are: • Senior and Experienced, with a Track Record • Willing to Engage • Influential in Corporate Decision Making • Part of Extensive Professional and Social Networks • Motivated to Promote and Enhance the Scottish Economy
Business Efficiency Business Start Up Internationalisation Investment, Legal, HR Market Development Sales & Marketing Strategy Development New Markets New Customers New Suppliers Decision Makers GlobalScot – How Advice Aspirations Access • Advisory Boards • Business Mentoring • Company Visits • Hosting Student Internships • Non Exec. Director Roles • School/University Visits • Speaking Opportunities
GlobalScot Membership 680 Globally Based Members EMEA 45% Asia Pacific 19% Americas 36%
GlobalScot – Network Facilitation • Core Team Membership, Intelligence, Communications, Engagement • Core Focus Companies, Sectors, Markets • Broader Engagement Promotion, Education, Culture
GlobalScot – Core Areas of Impact • Relationship Gain • - Access to Key Decision Makers • - Accelerating Penetration of New Markets • - New Leads and Contacts • Business Results -Increased Sales in New Markets - Jobs - £GVA • Strategic Development • -More Robust Strategies for Market Entry and Business Growth • - Improved Business Efficiency • Attitudinal Change • -Improved Attitudes to Networking • - Better Networking Capability
GlobalScot – for example Relationship Gain – Global Expertise and Reach • Companies • Sectors • Markets Business – A Case Study – Mackays, Arbroath, Scotland • GlobalScot Jody Hall, Director of Global Sourcing HEB, Texas, USA • Now Selling to 113 Stores across Southern Texas • Number One British Producer of Preserves in the US (£150k PA) • Fastest Growing Imported Brand in their Field in the USA • Now Export 35% of Output to 43 Markets Worldwide
GlobalScot – for example Strategic Development – New Market Opportunities - Africa • GlobalScot - Supporting Scottish Business in Emerging Growth Markets • Key Sector Focus - Oil & Gas, Construction, Food & Drink, IT, Financial Services Attitudinal Change – Impact in 2011/12 • GlobalScot had its most successful Year to Date • 450 Individual Company Requests for Assistance • 3,500 email Requests to 680 Members • 50 Events with 430 Attendees and 140 One to One Company Meetings • 470 Meaningful Interactions
GlobalScot – Future Priorities • Activity Levels • Membership Validation • Impact • Wider Engagement
GlobalScot – Some Things We’ve Learned.... • Strong Framework • Core Proposition • Long Term Commitment • Membership Management
Thank You Jim Reid, Stakeholders & Networks Director Scottish Enterprise