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An Assessment of the Economic Development Potential for a Northern Tourism Circuit

Mercury Associates Harold Goodwin & Peter Nizette. 12 days on the circuit. 2 days to write reports and do the analysis 3 days of workshops Communities Tour Operators Donors . An Assessment of the Economic Development Potential for a Northern Tourism Circuit. Purpose .

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An Assessment of the Economic Development Potential for a Northern Tourism Circuit

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  1. Mercury Associates Harold Goodwin & Peter Nizette 12 days on the circuit. 2 days to write reports and do the analysis 3 days of workshops Communities Tour Operators Donors An Assessment of the Economic Development Potential for a Northern Tourism Circuit Mercury Associates

  2. Purpose • Tourism spend is more important than visitor numbers. • To use tourism to bring sustainable local economic development to communities living on the northern circuit • reduce poverty • counter rural depopulation and urban drift • provide new employment and supplementary incomes • generate resources for the maintenance of natural and cultural heritage. Mercury Associates

  3. Focus is on high spending international visitors soft adventure cultural and natural heritage travelling in 14-16 seat short wheel-base coaches International visitors spend 119USD/day Domestic visitors spend 19USD/day Backpackers will follow. Domestic tourism will continue to grow. The Market Mercury Associates

  4. Balancing product development and the market. • “We hope that you can do something to improve the market.” Woman hat maker in Celendin • “Working with just two people because I do not have a market.” Sr Cabrera pottery replicas in Cajamarca • “We haven’t thought about how many tourists we need to repay the loan.” Magdalena Community Enterprise Mercury Associates

  5. Principles • Bottom -up tourism development • Create opportunities for local community income diversification • Based on assessment of near market product for high spending international soft adventure tourism. • Prioritise the creation of a critical flow of tourism around the primary circuit-avoiding unsustainable bubbles. • Secondary circuits will follow. Mercury Associates

  6. Mercury Associates

  7. Pre-Hispanic guide book Mercury Associates

  8. Pre-Hispanic Themes Mercury Associates

  9. CIRCUITO TURISTICO NORTE NAMBALLE SAN IGNACIO POMAHUACA PIURA JAEN OLMOS ABRA DE PORCULLA NUEVO CAJAMARCA PUCARA CHAMAYA BAGUA GRANDE RIOJA PEDRO RUIZ MOTUPE Rio Marañón TARAPOTO CHACHAPOYAS KUELAP Utcubamba Valley TUCUME (Pirámides) BATAN GRANDE n LEYMEBAMBA(Laguna de los Cóndores) MORROPE LAMBAYEQUE (Museo Tumbas Reales de Sipán) n FERREÑAFE (Museo de Sicán) BALSAS CHICLAYO Rio Marañón SIPAN Rio Reque REQUE CELENDIN Rio Zaña CAJAMARCA Road needs Improvement MOCUPE SAN PABLO Cuarto del RescateCumbe Mayo KUNTUR WASI CHEPEN GUADALUPE TEMBLADERA MAGDALENA SAN JUAN PACASMAYO Mercury Associates TRUJILLO

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