PROTECTING YOUR BRAND AND REPUTATION: UPDATE ON INSURANCE AND BEST PRACTICES

1. PROTECTING YOUR BRAND AND REPUTATION: UPDATE ON INSURANCE AND BEST PRACTICES April 29, 2014 11:30-12:30pm ICM013

2. •Coordinator: Ty Sagalow, President, Innovation Insurance Group, LLC Innovation Insurance Group is a premier consulting firm to the insurance industry specializing in the development of new products. Mr. Sagalow is widely known as the author of several corporate reputation insurance products. • • Speaker: Lisa Kerr, Director of Risk Management,Henry Schein, Inc. • Henry Schein is a worldwide distributor of medical, dental and veterinary supplies, equipment, technology and financial solutions to the office based practitioners.

3. •Lanny J. Davis, Founder and PrincipalLanny J. Davis and Associates • Lanny J. Davis is a lawyer, crisis manager, consultant, author, and television commentator providing strategic counsel to clients under scrutiny on crisis management and legal issues by combining legal, media and political strategies. From 1996 to 1998, he served as special counsel to President Clinton on crisis management. He is a frequent commentator at Fox.On March 3, 2014, Lanny and his partner Michael Steele’s “Purple Solutions” joined LEVICK, the DC based communications company.

4. What to Expect • Learn the “Dos and Don’t” of good crisis management • Learn how reputation risk is a risk manager’s concern regardless of whether the company is a “household name” • Learn the current status with reputation insurance in the market

5. Ty Sagalow • Reputation Risk and Reputation Insurance: • What is it? • Why is it important? • Insurance Products History and Today

6. Lisa Kerr • The Importance of Reputation Risk (even when you are NOT a household brand)

7. Henry Schein Trivia • Where is the headquarters? • How many customers do we serve? • In how many countries are we located? • Fortune 500? • 2013 global sales?

8. Managing Reputation Risk • Most Significant Risks • Reputational issues that go viral on social media • Reputational issues created by internal failures to follow communications policies • Corporate Communication’s Risk Management Strategies • To ensure consistent, accurate global messaging on metrics that describe growth and quality • Corporate Communications Policy that designates approved spokespeople • Social Media Policy that establishes guidelines for company-sponsored and personal postings • Consider Media as a partner in raising awareness on important healthcare issues • Choose to promote the brand through social media and expand usage to the business • Monitoring and Response Planning • Employ monthly monitoring tools to actively track ‘chatter’ about Henry Schein globally • Maintain updated Crisis Communications Plan with detailed action items

9. Lanny Davis • Reputation and Crisis Management • Crisis Communications – The Importance of maintaining Attorney Privilege • Lessons Learned From the Clinton Years

10. Contact Information • Ty Sagalow- tysagalow@innovationinsurancegroup.com • 917-620-2174 • Lisa Kerr- Lisa.Kerr@henryschein.com • 631-843-5571 • Lanny Davis- ldavis@lannyjdavis.com 202-756-8211

11. Questions?

12. KEEP THIS SLIDE FOR EVALUATION INFORMATION/MOBILE APP ETC. Please complete the session survey on the RIMS14 mobile application.