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Creativity

Creativity. Two Theories Defining Creativity Creative Process Creative Blocks Creative Styles Role of Friction Creativity Techniques and Quality Challenges Facing the Creative Corporate Entrepreneur. Two Theories. Theory A Theory B Application. Defining Creativity.

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Creativity

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  1. Creativity • Two Theories • Defining Creativity • Creative Process • Creative Blocks • Creative Styles • Role of Friction • Creativity Techniques and Quality • Challenges Facing the Creative Corporate Entrepreneur

  2. Two Theories • Theory A • Theory B • Application

  3. Defining Creativity • Application of a person’s mental ability to discover something new • Ability to relate and connect • Capacity to develop new ideas, concepts, and processes • Seven Creativity Arenas (Table 6.1)

  4. Creative Process • Seven Views (Figure 6.1) • Author’s Preference • Preparation • Frustration • Incubation • Illumination • Elaboration

  5. Creative Blocks • Von Oech’s Model (Table 6.2) • NIH Syndrome • Origination of Blocks • Self imposed • Fellow employees • Workplace

  6. Creative Styles • Hermann Brain Profile (Figure 6.2) • Implications • Work Environment • Managers

  7. Role of Friction • Creativity Paradox • Creative Abrasion

  8. Creative Techniques and Quality • Techniques? • Standards of Quality • Overt benefit • Reason to believe • Dramatic difference

  9. Challenges Facing the Creative Corporate Entrepreneur • Founder/Ceo • Manager • Team Member • Subordinate

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