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Marketing Tools

Marketing Tools. Ryan Paddock Pat Keegan Chris Shifflet Eric Matthews.

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Marketing Tools

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  1. Marketing Tools Ryan Paddock Pat Keegan Chris Shifflet Eric Matthews

  2. With our arrival at ING, Mr. Tom DiNapoli came out to greet us and explain what each individual group would be learning about once inside the office. Our mission was to explore the importance of marketing and how different types of marketing tools can be used to reach a wide variety of future investors.

  3. This is Tom. Thomas J. DiNapoli Jr. is a financial advisor for ING Aetna Financial Services. Under his expert tutelage our group, a crack squad of savvy motivated personnel, learned all about marketing tools. Now you get to hear what we learned.

  4. First, let us begin with the basics. Q. What is a Marketing Tool? A. A marketing tool is a device that is used to broadcast and make public the name and/or reputation of a company, business, or corporation. Marketing tools are an important resource and a necessity for a business that is otherwise not very well known. They can come in many different shapes; objects, notices, or commercials. By using a marketing tool, a company can build up its clientele and have a greater capital A marketing tool

  5. Marketing Tools used by representatives of ING include: • Chip Clips • Business Cards • E-Mails • Flyers • Media Exposure • The most important marketing tool is the person that you work with in the company you are investing.

  6. The most widely used marketing tool by any company is handouts. As you can see in the background, ING is filled to the brim with the most current important documents that a potential investor may be interested in scanning through. During our visit, Mr. DiNapoli gave us a large folder containing some of what ING has to offer as an investment firm. See the following page for an idea.

  7. An assortment of marketing tools

  8. Tom stressed to us that he is the most important marketing tool for his own business. His ability to communicate well with those whom he is working allows a bond of trust to grow between the consultant and the customer. The ads seen or e-mails read may hook the potential investor initially, but it is he who reaches out to the investor and adds them to his client base. ………deep in conversation………

  9. Although our main discussion was on the aspect of marketing, our conversation did stray a bit towards the field of working for an investment firm and a few golf anecdotes about our teacher, Mr. Mancabelli. We talked about degrees that could be attained in college and how Mr. DiNapoli works on commission as opposed to a salary. After an hour of discussion it was time to pack up, ending with a quick handshake.

  10. After a long hard day at ING discussing the many advantages of marketing tools, it’s important to take a few minutes and hit the links with the king himself. Can you see the resemblance?

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