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Social Media spending is expected to increase from $716M in 2008 to $3.1B in 2014 , a 34% CAGR.

Social Media spending is expected to increase from $716M in 2008 to $3.1B in 2014 , a 34% CAGR. That 34% CAGR means Social Media spending is growing faster than any other interactive marketing category.

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Social Media spending is expected to increase from $716M in 2008 to $3.1B in 2014 , a 34% CAGR.

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  1. Social Media spending is expected to increase from $716M in 2008 to $3.1B in 2014, a 34% CAGR.

  2. That 34% CAGR means Social Media spending is growing faster than any other interactive marketing category

  3. 86% of Marketers plan to increase Social Media budgets in 2010 and 13% are planning to keep the same level of budget

  4. Pepsi dropped TV advertising for the 2010 Super Bowl. Instead, they're investing in a $20M Social Media campaign. (After 23 years of Super Bowl ads!)

  5. Best Buy has over 2,500 employees helping customers on Twitter as part of the Twelpforce initiative

  6. In fact, Best Buy even purchased TV ads to drive awareness for their Twitter initiative. (Traditional media as the supporting channel and Social Media as the core channel?!)

  7. Comcast has at least 11 full-time employees dedicated to customer service via Social Media.

  8. Dell has attributed over $6.5M in revenue directly to Twitter + =

  9. 99% of online retailers plan to have a Facebook page by 2011 and 91% plan to have a Twitter page

  10. Social Media played a major role in 2009 Holiday Shopping – 28% of US shoppers say Social Media influenced their purchases

  11. Small Businesses are catching on too... 68% will increase their Social Media marketing efforts in the next year

  12. 56% of Twitter users say they use the micro-blogging & communication service for business purposes

  13. Social Media usage is taking hold at both B2B and B2C business... 81% of B2B and 57% of B2C businesses maintain company-related profiles on social networks

  14. Over 40% of people have "friended" a brand on Facebook or MySpace

  15. 20% of tweets are about products such as invitations for product information, answers or responses from peers or directly by brand representatives

  16. 46% of Facebook users say they would talk about or recommend a product on Facebook.

  17. 44% of Twitter users have recommended a product.

  18. 58% of people said if they had tweeted about a bad experience, they would like the company to respond to their comment

  19. Foursquare's estimated valuation is $6 Million

  20. Twitter's estimated valuation is $1 Billion

  21. Facebook's estimated valuation is $10 Billion

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