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Collaborate and optimize your manufacturing operations using the end-to-end power of SAP. Welcome to your new job!
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Manufacturing game Part 1
Welcome to your new job ! http://www.youtube.com/watch?v=XYFJASoYGps
Muesli Cereals Wheat Oats Nuts Raisins Blueberries Strawberries
Product size 1.0 KG 0.5 KG
Your 6 products 40% wheat 40% oat 20% nut 1 box 1 bag 40% wheat 40% oat 20% raisin 1 box 1 bag 40% wheat 40% oat 20% blueberry 1 box 1 bag 50% wheat 50% oat 1 box 1 bag 35% wheat 35% oat 10% raisin 10% nut 5% strawberry 5% blueberry 1 box 1 bag 40% wheat 40% oat 20% strawberry 1 box 1 bag
DC10Hypermarkets • Buy only large boxes (1 kg) • Payment delay of 20 days • More sensitive to price • Less sensitive to advertising • Will have a stronger preference for 3 particular products during the simulation
DC12Grocery chains • Buy small boxes (0.5 kg) and large boxes (1 kg) • Payment delay of 10 to 15 days • Will have a stronger preference for 4 particular products during the simulation
DC14Independent grocers • Only buy small boxes (0.5 kg) • Less price sensitive • Sensitive to advertising • Payment delay of 5 to 10 days • Will have a stronger preference for 2particular products during the simulation
Warehousing costautomatically charged • Each team has 3 warehouse storage areas: • Finished product - space for 250,000 boxes • Raw materials - space for 250,000 kg • Packaging - space for 1,000,000 boxes and space for 1,000,000 bags • Additional warehouse space can be rented: • 100,000 boxes (or part thereof), @ € 200/day (less than € 0.01 per box per step) • 100,000 kg (or part thereof), @ € 350/day (more expensive because it's raw food product) • 100,000 boxes AND/OR bags (or part thereof), @ € 50 day
Review of the major rules • You may not change the recipe of a product if you are still carrying inventory • Customers preferences do not change throughout the game, hence you may learn from their past behavior • The company displaying the highest shareholder’s equity at the end of the simulation wins the game • You must behave ethically at all times • The end of game inventory will be value at cost price in the final balance sheet. Therefore, you shouldn’t sell under cost at any time during the game.
Elements of a winning strategy • Use the ERP system efficiently • Do not run out of stock • Delays, production capacities and liquidity constraints are important elements of the game • Exploration and exploitation • Team organization is more important than you think • Have fun!
Introductory Game: Round 1 30 min 30 steps
The Introductory game:Round 1 (30 steps) • You need to maintain the price of your 6 products and invest in marketing. • What do you need to know in order to make that decision ? • You need to know how to : • Maintain price list • See available stock • Monitor sales orders • Monitor competitors • Monitor your profit !
The Introductory game:Round 1 (30 steps) We start the simulator for 30 steps
Introductory game: Round 2 30 min 30 steps
The Introductory game:Round 2 (30 steps) We start the simulator for 30 steps
Introductory game: Round 3 30 min 30 steps
The Introductory game:Round 3 (30 steps) We start the simulator for the last 30 steps