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http://www.youtube.com/watch?v=zv8yEMRDe_w. Paula Deen announces she has Diabetes. Carly Stiles & Hilary O'Bryan. Article. "Diabetics call Paula Deen a hypocrite for hiding disease while promoting sugar-heavy foods". Sources: Fox News & CBS News. Summary.

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  1. http://www.youtube.com/watch?v=zv8yEMRDe_w

  2. Paula Deen announces she has Diabetes • Carly Stiles & Hilary O'Bryan

  3. Article "Diabetics call Paula Deen a hypocrite for hiding disease while promoting sugar-heavy foods" • Sources: Fox News & CBS News

  4. Summary • Paula Deen announces on the Today show that she was diagnosed with Type 2 Diabetes 3 years ago • She continued to promote dishes such as "Chocolate Cheese Fudge" while hiding her disease

  5. The Public's Reaction • “It is hypocritical [for Paula] to have continued to very publicly promote entirely unhealthy food choices so vital to the management of diabetes,” Donna Shaft, a marketing consultant who has been battling type 2 diabetes for 20 years • “I work hard on my weight and it is difficult to take someone seriously who cooks with fats and sugars the way Paula does.” Richard Deems, a Type 2 Diabetic

  6. The Consequence to the Paula Deen Brand • Fans have become upset that Paula has been hiding her disease and continuing to promote unhealthy foods • She loses credibility from not only those suffering with Type 2 Diabetes, but everyone else as well • Some speculate that she didn't announce this earlier because she didn't want to lose money

  7. Paula Deen tries to bounce back • Changed her slogan to: "Wishing y'all love and lighter dishes from her kitchen to yours." • Partnered with Novo Nordisk- a supplier of a diabetes drug • Claims she will donate a portion of her Novo Nordisk endorsement earnings to the American Diabetes Association • "No plans to make major changes to the high calorie, high fat, gooey and fried comfort food that made her a star." -CBS News • New campaign: Diabetes in a New Light: a tasty journey

  8. How do you think this will effect Paula Deen's brand?

  9. Sources • http://www.foxnews.com/entertainment/2012/01/19/diabetics-call-paula-deen-hypocrite-for-hiding-disease-while-promoting-sugar/

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